Uploaded byLauren Polinsky
Grow WordPress with SEO.pdf
The document outlines SEO strategies and practices specifically for WordPress, emphasizing the significance of technical SEO, content optimization, and the use of premium plugins like Yoast. It also provides guidance on creating high-quality content, understanding audience engagement, and leveraging analytics for continuous improvement. The focus is on helping small businesses and startups enhance their online visibility through effective SEO implementations.
Grow WordPress with SEO.pdf
- 1. Business Growth With WordPressSEO Kadence Amplify 2023
- 2. Hello! ● 15+ yearsof experience as an SEO and marketing strategist ● Previously worked with SaaS startups, agencies, Adam & Eve, Merkle, MGM Resorts, Kimpton Hotels, and Koons Automotive ● Expert skills in all aspects of SEO, including technical SEO, content SEO, and link building ● Focused on data-driven recommendations, efficiency, and effective communication ● Passionate to help small businesses and startups break into new spaces ● Bird Dog was a very good girl who specialized in happiness and treat taking
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- 4. Kadence Amplify 2023[email protected] Bird Dog SEO What is SEO? What is SEO? Efforts to make it easier for search engines to crawl, understand, and rank your site or content for relevant search queries. 4
- 5. Kadence Amplify 2023[email protected] Bird Dog SEO What is WordPress SEO? What is WordPress SEO? Developing the best website structure, content management, and publishing using the right plugins as needed to inform search engines for relevant queries. WordPress SEO works by: ● Optimizes your setup with SEO, pagespeed, and security plugins ● Helps you identify keyword placement and content opportunities ● Produce content regularly and drive relevant traffic to the site ● Monitor performance and focus on prioritize opportunities 5
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- 7. Kadence Amplify 2023[email protected] Bird Dog SEO What are WordPress SEO Plugins? Software developed for WordPress websites to help improve its search engine optimization (SEO) 7 Types of SEO Plugins for WordPress 1. Plugins that directly support SEO work 2. Plugins that solve problems that support SEO work 3. Plugins that give you data so you can keep optimizing
- 8. Kadence Amplify 2023[email protected] Bird Dog SEO Popular WordPress SEO Plugins 8 Plugins for SEO Plugins to Execute Work Plugins to Report
- 9. Kadence Amplify 2023[email protected] Bird Dog SEO Compare Top SEO Plugins 9 For businesses with ambitious content production objectives. Comprehensive tools to guide site owners in creating optimized content. Excels as free solution for monitoring and implementing SEO best practices. Advanced tools designed to elevate larger companies, teams, and agencies.
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- 11. Kadence Amplify 2023[email protected] Bird Dog SEO Yoast SEO: The Basic, Brief, How To ● Follow the first-time setup directions ○ Set a site name, alternative name, tagline, and default preview image ● Connect sites you have, especially if you pay for premium ○ If you’re using Free, you can connect all Google items through Google Site Kit plugin ● Manage your indexability by content types: ○ DO NOT INDEX: Elements, Tags, Date Archives, Format Archives, & Media Pages ○ INDEX: Categories, Pages, & Posts ● Enable breadcrumbs 11
- 12. 12 Yoast General Settings > Site Basics Theseelements appear in the meta content for any page where specific meta content is not included, eg: page titles, meta description, and preview images.
- 13. 13 Minimize the presence of unwantedor duplicate content in search engine results by configuring these categories to be excluded from search visibility. It should look like this! Yoast General Settings > ● Elements ● Tags ● Archives ● Media
- 14. 14 We will leverage theYoast plugin to optimize, index, and include these content types on sitemaps and audits for improving the site’s visibility on search engines. It should look like this! Yoast General Settings > ● Posts ● Pages ● Categories
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- 16. Kadence Amplify 2023[email protected] Bird Dog SEO Title Tags & Meta Descriptions Unique Titles & Descriptions can help increase click-through rate on the site & in results Use SEO Plugins to overwrite this to accommodate SEO and Marketing goals ● SEO Goals: Keyword-focused and succinctly written descriptions ● Marketing: Emotionally written to get engagement as needed 16 Marketing! SEO!
- 17. Kadence Amplify 2023[email protected] Bird Dog SEO Anatomy of a Page ● Purpose: Inform and Convert Audience ● Pages: organized by Templates (ie: Homepage, Category Page, Product Page…) ● Optimized: ○ Keywords: SEO can provide during content writing ○ Technical: SEO should review during concepting and development ● Considerations: ○ Elements: consider usage alongside other ○ Reusable Blocks: remember it’s duplicate content ○ Template Types: keep to a minimum ○ Page Components: Elements, Images, Video, Navigation, Multiple CTAs 17 Headings Internal link on body copy! Images with keywords in alt attributes! Built-in add-to-cart links on items
- 18. Kadence Amplify 2023[email protected] Bird Dog SEO Anatomy of a Post ● Purpose: Find and Intrigue Audience ● Organized: by Category (ie: News and Press, Social Shares, Product Updates…) ● Optimized: ○ Keywords: Early; SEO can provide content outline and opportunities by type ○ Technical: Late; Before going live, SEO should prepare final meta content and URL ● Considerations: ○ SEO and Social Titles: keep the title optimized for SEO while maximizing clickability ○ Categories: keep to what’s relevant, use Tags for extra organization ○ Post Structure: headings, body copy, images, video, and CTA 18
- 19. USE CSS DO NOTSTYLE TEXT WITH H-TAGS
- 20. Kadence Amplify 2023[email protected] Bird Dog SEO Style Text with CSS, not H-Tags Quick Tips ● Use Styles: it can be <p> with Styles to make it look <h2>-worthy ● Be Judicious: not everything is heading-worthy ● Leverage SEO: use the target and related phrases in headings ● Kadence Advanced Text: makes this easy 20
- 21. Kadence Amplify 2023[email protected] Bird Dog SEO Page Headings Styled with CSS: Published View 21 H1 H2 H3
- 22. Kadence Amplify 2023[email protected] Bird Dog SEO Page Headings Styled with CSS: Edit View 22 Use advanced text to access adv typography settings for font weight Set the H-tag here based on SEO best practices for the page Use these Style options to decorate the text the way you want it to look - for desktop and mobile devices!
- 23. 23 Customize > Fonts &Colors > Typography Using global heading settings gives each Author a shortcut to create Post headings that perfectly match your brand style – quick, easy, and always on point!
- 24. 24 Elementor > Global Fonts> ● System Fonts ● Custom Fonts Global Font Styles in Elementor also can be set, along with Custom Fonts that you might want to use throughout the site.
- 25. Create High QualityContent
- 26. Kadence Amplify 2023[email protected] Bird Dog SEO Content is any information that is communicated to an audience ● It can be in the form of text, images, videos, audio, or a combination ● Content can be used to inform, educate, entertain, or persuade ● Tells the story of a person, place, or thing ● Content can be made digitally or in real-world What is Content? 26 Creating digital stories is essential for any business to succeed online
- 27. Kadence Amplify 2023[email protected] Bird Dog SEO Examples of characteristic of high-quality content: ● Accuracy: typically up-to-date, grammatically correct, and based on reliable sources ● Relevancy: found interesting by the target audience ● Completeness: addresses the full story of the topic ● Engagement: techniques used to compel users to read or take further action ● Originality: provides a unique perspective or insight What is High-Quality Content? 27 Quality of Content > Quantity of Content
- 28. Kadence Amplify 2023[email protected] Bird Dog SEO Get Ideas For Your Audience Quick Tips: ● Ask them - and listen! ● Analyze the website keyword data ● Review social media conversations ● Stay current with industry news and blogs Do your research: ● Be the source and cite and link out to other reliable sources ● Use online communities and forums for feedback ● Get ideas from your analytics tools ● Collaborate on messaging with mapping tools 28
- 29. 29 Google Search Console > SearchResults 1. Mark outliers for new content 2. Look up volumes of most popular for related phrases 3. Review page content, incorporate related phrases 4. Build links from content to pages Use Filters to find the specific page, time, device, or search result type
- 30. 30 Google Search Console > SearchResults Keyword maps help visualize the content organization process. They also help teams discuss and prioritize to create content so that the most valuable pieces are created first. “Transmission” Cost Service Purchase Recurrence Manual/Auto Manual/Auto New/Used Brand/Make/Model Make/Model
- 31. Kadence Amplify 2023[email protected] Bird Dog SEO Write high-quality content for your WordPress website ● Write clear and concise headlines ○ Only one H1 per Post, do not duplicate the H1 and the Page Title ○ Use your most important keyword in the H1 ● Use strong subheadings ○ Break up long blocks of text (~300 words) with subheadings (H2-H6) ○ Include related phrases to maximize SEO signals to engines & highlight key points in the Post ● Cite sources with links on text ○ Link citations from text, not superscript numbers ○ Use the “nofollow” checkbox for any 3rd party site you don’t want to be associated with ● Post with your brand voice ○ Mirror your tone of voice, nuances, so that people get to know you ○ Consider all age levels; AI copy editing can be useful helping fix tone (from passive > active) ● Incorporate visuals and media ○ Royalty Free Stock, AI Tools, Fiverr, and Upwork have options for the non-artistic types ○ Use captions - most online video hosts can create AI transcripts, but do review them! 31
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- 33. Kadence Amplify 2023[email protected] Bird Dog SEO WordPress Content Plugins 33 Improve content writing as you go with plugins to monitor and assess on-the-fly Look for plugins that: ● Allow for target and related keywords per page ● Provide checks for grammar, clarity, and readability ● Utilize AI-support* as you need it *AI can be a helpful tool for generating ideas and content, but they should not be used to completely replace the need for human creativity and judgment.
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- 35. 35 Posts > Dashboard > YoastSEO Scores Not every piece of content is “green light” worthy. Consider why the story needs to be told, focus on using your target and related keywords, and readability. Stoplight scoring system for SEO and Readability Numbers are for internal and external links Keyphrase Not Set/ Needs Improvement OK GOOD NOT INDEXED
- 36. 36 Yoast SEO > SEOAnalysis Quickly audits and assesses compliance against 15+ SEO best practices for on-page SEO such as keyword density, internal links, and heading distribution.
- 37. 37 Yoast SEO > Readability Getguidelines for enhancing content quality but they require thoughtfulness, as they are subjective suggestions aimed at improving readability for a broad audience
- 38. Kadence Amplify 2023[email protected] Bird Dog SEO WordPress Analytics Plugins 38 Track and analyze website engagement traffic to and on your WordPress website Analytics are critical to: ● Understanding customer behavior ● Test and improving based on engagement ● Monitor and report various dimensions
- 39. 39 Google Site Kit Plugin> Dashboard 1. Quick KPIs monitoring Traffic, Content, Speed, and Monetization 2. Each report comes with a link to the related report in Google 3. Great for individual sites, not great for monitoring multiple sites
- 40. Kadence Amplify 2023[email protected] Bird Dog SEO Other Analytics Plugins ● If using a premium SEO plugin, you likely already have an analytics connection ○ If using a free SEO plugin, you may have the basics available ● If you don’t want to use an SEO plugin, you will need to install specific analytics plugins to monitor your site performance ● If you use another 3rd-party analytics, check if they have a WordPress integration or support ○ But definitely setup Google Search Console at a minimum 40
- 41. Kadence Amplify 2023[email protected] Bird Dog SEO WordPress SEO is important for all businesses Focusing on SEO best practices early on can: ● Set up website architecture with keyword-rich URLs ● Index the most current URLs quickly with up-to-date Sitemaps ● Build internal links by finding opportunities more quickly ● Add robust Schema types to pages easily ● Monitor and report on engagement from organic traffic 41
- 42. Kadence Amplify 2023[email protected] Bird Dog SEO Thank you. Schedule a free review of your site: https://tidycal.com/birddogseo/webinar Lauren Polinsky Bird Dog SEO [email protected] 42 Let’s go on an adventure!