Grow Your Business With Constant Contact Email Marketing

Grow Your Business With Constant Contact Email Marketing

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  © Constant Contact2016 GrowYour Business with Email Marketing
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  Jenna Shaffer With over eightyears of experience at Constant Contact and a certification as a Synchronous Learning Expert, Jenna brings her vast knowledge of email and online marketing into the classroom with an interactive and energetic atmosphere. Her experience with small businesses and non profits comes from working in marketing for various local small businesses and consultation in the local non-profit space. Born and raised in a family of small business owners, she brings this exact passion to coaching the small businesses & nonprofits that attend her classes, as well.
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  Agenda •Why will emailhelp your business? •How can you design a great email? •Who is Constant Contact? •What to do next
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  Did you know… 91%of people check their email daily 88% regularly check email on their smartphones
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  Not to mention… Emailmarketing has 3x the conversion rate as social media For every $1 spent on email marketing, there is a $44.25 average ROI
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  Design a greatemail Customize for your brand • Include your logo and 2-3 colors • Make clickable links to your website • Don’t forget clickable social media icons
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  Make logo and images clickable
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  Optimize your callto action • 1 major call to action • Place “above the scroll” • Make it stand-out
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  Limit to: 20 linesof text 3 images
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  Write a standoutsubject line • Keep it short and sweet, between 5-8 words • Avoid excessive punctuation or ALL CAPS • Use personalization, numbers, and exclusivity
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  “Is it timeto cut your hair?” Ask “Don’t wait! Schedule your next appointment.” Command “7 hair styles and colors to try this summer.” List “Get $10 off our shampoo & conditioning products.” Offer
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  Entice them withpreheader text • Attract them with 11 - 18 words • Should complement the subject line
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  “So….Come Hair Often?” Tease “Scheduleyour next appointment today!” Call to action “Refer us and enjoy 15% off your next appointment!” Incentivize
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  Send on aregular basis • Usually 1 – 2 times per month • Set expectations upon sign-up • Choose a frequency and stick with it
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  Features in action! Seeit in action
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  16 Who is ConstantContact? • Wrote the book on email marketing • Fully compliant with all email laws • Ensure your email gets delivered
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  • Seamless dragand drop • In-line editing • Mobile responsive
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  Promote your services! Allit takes is Constant Contact® Learn what works Reach people on any device Nurture leadsBuild credibility
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  Start a FREE60-day trial today! Save 50% off 3 months Offer Code: JUNE30 | Expires: June 30, 2017 Call: 855-797-4708 Sign up at : www.constantcontact.com/millenniumsi