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Growth Hacking 101.ppt
This document discusses growth hacking strategies for startups. It begins with an introduction of the presenter and agenda. The presenter then defines growth hacking as focusing all efforts on scalable growth. Three case studies are presented: Uber grew by targeting key people in San Francisco and offering incentives; Dropbox grew using social media and improving their website; Melbourne Freelancers grew their meetup group using LinkedIn and outsourcing community management. The document encourages applying these strategies like finding communities to engage and outsource growth activities.
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Growth Hacking 101.ppt
- 1. GROWTH HACKING FOR STARTUPS(AND SMART MARKETERS) Bjarne Viken Growth Hacker
- 2. INTRODUCTION ABOUT ME ‣ Growthhacker (I come up with ideas) ‣ Conversion Strategist (I test old ideas) ‣ Entrepreneur (I make ideas happen)
- 3. INTRODUCTION AGENDA ‣ GOAL: Findnew ways for you to growth hack! ‣ Define Growth Hacking ‣ 3x Case studies, brainstorm and discussion
- 4. WHAT IS GROWTH HACKING? GROWTH HACKINGFOR STARTUPS
- 5. WHAT IS GROWTHHACKING ‣ Sean Ellis: "a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.” “How can we grow this thing?”
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- 7. WHAT ARE THEYDOING? Driving service using a mobile app Franchise taxi driving Have two different product offers CASE STUDY: UBER
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- 9. HOW DID THEYGROWTH HACK Targeted key people in San Francisco Offered free rides Made it possible to split fares CASE STUDY: UBER
- 10. HOW CAN YOUAPPLY THIS? Who can help you grow faster? How can you improve your offer? Which painful problem do you solve? CASE STUDY: UBER
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- 12. CASE STUDY: DROPBOX WHATARE THEY DOING? Cloud based storing and sharing Available on desktop and mobile devices Free and paid plans riving service using a mobile app
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- 16. CASE STUDY: DROPBOX HOWCAN YOU APPLY THIS How can you improve your website? How can you use social media to grow? Which incentives could you offer? Discuss in groups of 2
- 17. CASE STUDY: MELBOURNEFREELANCERS MELBOURNE FREELANCERS
- 18. CASE STUDY: MELBOURNEFREELANCERS WHAT ARE THEY DOING? Meetup group for freelancers Hold educational and social events Connect freelancers with clients and recruiters
- 19. CASE STUDY: MELBOURNEFREELANCERS HOW DID THEY GROWTH HACK Used LinkedIn and MeetUp.com to identify and invite freelancers Scripted the process Outsourced the job to a VA in the Philippines
- 20. CASE STUDY: MELBOURNEFREELANCERS
- 21. CASE STUDY: MELBOURNEFREELANCERS HOW CAN YOU APPLY THIS Is there a community for your offering? How can you engage it? How can you outsource growth hacking? Discuss in groups of 2
- 22. Q&A GROWTH HACKING FORSTARTUPS