Growth Hacking with Kristin Luck, March 2015
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The document discusses growth hacking strategies with insights from Kris Luck, emphasizing that growth hacking is not just for startups but involves a creative, collaborative approach and an iterative cycle of building, measuring, and learning. Key components include defining a growth engine, committing to a vision, and continuously iterating based on feedback. The content also highlights the importance of avoiding vanity metrics and using various tools to support growth efforts.
Growth Hacking with Kristin Luck, March 2015
- 1. Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015 Growth Hacking with Kris1n Luck Tips & Advice On How You Can Apply Growth Hacking To Your Business Kris1n Luck Kris1n Luck Consul1ng @kris'nluck 13 March, 2015 #NewMR 2015 Sponsors
- 2. Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 3. Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 4. Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 5. what growth hacking isn’t…… just for start-ups haphazard siloed Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 6. what growth hacking is…… lightweight iterative creative / collaborative make – test – learn cycle Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 7. product distribution marketing GROWTH HACKING = self perpetuating marketing & growth machine Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 8. define your engine of growth and… attain (value proposition) sustain (tuning product/market fit) gain (scaling customer base) Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 9. defining your strategy: total commitment to vision money or time? introvert or extrovert? clear KPI’s Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 10. build (mvp) measure learn Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 11. case study: utilitarian branding highly commoditized expensive late to market high barriers to entry pain point assumptions Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 12. build – measure – learn 2000 Decipher is created: a full service research solution 2002 brand downsizes to focus on market research services 2007 brand awareness less than 10% first comprehensive wave of rebranding occurs 2008-2010 software platform development in process 2011-2012 two waves of research (product/branding) brand awareness at 30% aspirational ad campaign begins 2013 addl’ brand research and marketing iteration 2014 brand awareness at nearly 70% sold to FocusVision – November 2014 Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 13. build – measure – learn Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 14. build – measure – learn Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 15. build – measure – learn pivot or persevere? Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 16. build – measure – learn Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 17. build – measure – learn Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 18. build – measure – learn pivot or persevere? Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 19. build – measure – learn Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 20. build – measure – learn Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 21. build – measure – learn pivot or persevere? Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 22. strategies development feedback loop creative approach to pain points clients as advocates continuous measurement / iteration thought leadership / public relations marketing automation Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 23. Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 24. resources free! zolo google analytics hootsuite mail chimp marketing 2020 paid! salesforce raventools / cyfe sprout social pardot Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 25. leave with this… determine your engine of growth commit to your vision without ego build – measure – learn feedback loop iterate or pivot when required avoid vanity metrics Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 26. “the critical ingredient is getting off your butt and doing something. it's as simple as that. a lot of people have ideas, but there are few who decide to do something about them now. not tomorrow. not next week. but today. the true entrepreneur is a doer, not a dreamer. - Nolan Bushnell Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 27. www.kristinluck.com +13107136622 [email protected] sales & marketing strategy/ growth hacking Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015
- 28. Growth Hacking with Kris1n Luck Kris%n Luck Consul%ng, USA, March 2015 Q & A Ray Poynter The Future Place Kris%n Luck Kris%n Luck Consul%ng With thanks to our sponsors