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Growth Strategies
The document outlines essential growth strategies for e-commerce businesses, emphasizing the importance of driving traffic to boost sales and business momentum. It details five key strategies including influencer marketing, paid social media advertising, SEO optimization, contests, and content marketing. Additionally, it provides practical tips for implementation and encourages leveraging various tools and resources to enhance marketing effectiveness.
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Growth Strategies
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- 2. Agenda What are growthstrategies? Why are growth strategies important? 5 growth strategies you should use 1 2 3 4 Q & A
- 3. What are growthstrategies?
- 4. Proven techniques youcan take advantage of to drive traffic to your store and ultimately allow you to grow
- 5. Why are theyimportant?
- 6. Why are growthstrategies important? • Without traffic, you won’t make sales • They create momentum for your business • Allow you to grow without breaking the bank • Make more sales and re-invest it into the business
- 7. Five growth strategies youshould be using
- 8. REACH NEW AUDIENCESWITH INFLUENCER MARKETING
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- 10. Do your research Thereis so much you can learn from other brands Discover what works for them Get inspiration from different types of content Look at which types get the most engagement
- 11. Agree on acollaboration structure MAKE SURE TO AGREE ON THE FOLLOWING THINGS: Timeframe Output Content Usage Payment Sponsored Hashtag
- 12. Maximize the content’svalue Publish it on your product page Publish it as a Facebook ad Share it on social media
- 13. Track your results Importantto track how each post does Use a spreadsheet, notebook, Evernote, etc Find what works best for you Main goal is to learn and iterate
- 14. RUN PAID SOCIALMEDIA AD CAMPAIGNS
- 15. Facebook Advertising Simple anduser-friendly to understand the basics Can be the most cost-effective way to advertise Low barrier to entry, no large budget necessary Hyper targeted to any demographic, behaviour, etc Tons of resources online to become an Expert
- 16. Instagram Advertising Much newerad platform, but can be quite effective Works best with products that are visually appealing Ideal verticals: fashion, jewelry, beauty, etc Uses Facebook’s data Allows for same hyper-targeted ads, but on Instagram instead of Facebook
- 17. USE SEO* TOMAKE YOUR STORE MORE DISCOVERABLE *Search Engine Optimization
- 18. Keyword Research Keywords arevery important for SEO Search engine algorithm determines the best match Best match will be determined by keywords First page of results receives over 90% traffic Use Google’s Keyword Planner Tool to help you out
- 19. Crucial SEO Tips Addhigh-quality content to your site and do it regularly Make your product descriptions unique and search engine friendly Optimize your product images using ALT tags Have unique meta descriptions for every page Include product reviews to generate unique content
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- 21. Contest must-haves Set welldefined goals for what you want to achieve Make the prize exciting to increase participation Leverage partnerships with celebrities/influencers Keep them simple and straightforward to ensure participation
- 22. Launching your contest Plentyof ways to manage a contest Both free and paid methods Depends on what your goals are Gleam.io is the best contest service Rafflecopter or Promosimple are good options
- 23. Contest best practices Notifyall parties involved Let your current customers know Encourage virality Give consistent updates throughout Make sure to recognize the winner
- 24. ATTRACT CUSTOMERS WITH CONTENTMARKETING
- 25. Content marketing Consistent, high-qualitycontent is underused Provides value to your buyer and builds loyalty Social media lets us be our own content creators Think outside the box and stay unique
- 26. Examples of content InstagramSnapchatE-Books YouTube VideosBlog Posts
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- 28. Shopify Blog “5 High-ImpactStrategies for Getting More Traffic” Free tools and resources to accelerate your skills and success “3 Emerging Marketing Trends to Grow Your Audience and Build Your Brand”
- 29. Shopify Manual A collectionof useful guides to help you use Shopify
- 30. Shopify Support [email protected] ●1-888-shopify ● live chat A dedicated support team - available 24/7
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