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GSM Proximity Platform
- 1. Proprietary software thatcommunicates Peer-to-Peer without cellular coverage or wifi data.
- 2. ABOUT US The GSM Proximity Pla2orm is a lightweight, low power client and hosted server side engine that adds presence events within mobile applica=ons. GSM empowers the next genera=on of context aware applica=ons without the use of beacons.
- 3. RADIO WAVES RULETHE WORLD
- 4. WIRELESS IS EVERYWHERE Everything beacons for communica=on before authen=ca=on SMARTPHONELAPTOPS WEARABLES PERIPHERALS
- 5. YOUR DEVICES AREBEACONS GSM is a SoBware beacon as a Service SDKScanner for your app
- 6. GSM KIOSK The bestway to enable proximity advertising on digital displays, without maintenance of beacons. Uniquely target messages to your customers and send offers directly into IOS Wallet. Where to Use Kiosk Kiosk can run on any tablet or Windows powered digital sign. Give your location interactive custom messaging that entices visitors with rewards, information, or engagement real-time with whomever is nearby.
- 7. CLOUD BASED POWER Kioskis one of the only proximity advertising platforms that rests on the principle of being as lean as possible. No custom hardware Works with your Customer Relationship Management Totally custom experience created through webkit. This keeps hardware as simple as a tablet and management plus content is all web based.
- 8. PROXIMITY PLATFORM SDK (SoBware Development Kit) Discoverall nearby wireless devices in addition to iBeacons Communicate peer-to-peer without cellular coverage or WiFi data. Automate onboarding to your application in device or perform AI in the cloud
- 9. THE GMS ADVANTAGE ALLDEVICES You can build apps for all popular device types, from Windows machines running huge monitors to inexpensive Android tablets, and of course all Apple devices. ALL PLATFORMS Windows with BTLE, Apple iBeacon and Android as well – Why can’t they all just get along? With GSM serving as the messenger, they now can. ALL BEACONS Use anything as a beacon: another mobile device, a WiFi access point, a connected printer, as well as inexpensive Bluetooth Smart tags, or even wearables.
- 10. P2P DISCOVERY &COMMUNICATIONS PEER TO PEER MESSAGING IN ROOM DEVICE DISCOVERY ENCRYPTED COMMUNICATION ON THE FLY NETWORK CREATION
- 11. SCAN A smartphone, tablet,or laptop scans the area for any active radio transmitters. FINGERPRINT A fingerprint is made of all the devices in the area. ANALYZE GSM’s cloud-based engine analyzes the fingerprint. ACTION The device then triggers an action on itself or in the cloud.
- 12. HOW WE AREDEPLOYED A SAAS peer-to-peer communica=on engine inside of a browser (SoBware Distribu=on Model) SDK has parity between all mobile and desktop operating systems
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- 14. ENDLESS POSSIBILITIES GSM’s ProximityPlatform changes the rules in what's possible with proximity. Pick any number of WiFi, Bluetooth, or Bluetooth Smart signals. GSM creates automated peering within the environment where all existing radios communicate. No longer are you limited to just one beacon input signal. ü ü ü ü
- 15. INTELLECTUAL PROPERTY Granted (4) 9,031,540granted May 12th 2015 – Filed Jan 31st 2013 Automation of a user transaction based upon scanned wireless signals 8,805,352 granted August 12th 2014 – Filed Jan 31st 2013 Determining virtual location based upon scanned wireless signals 8,577,354 granted November 5th 2013 – filed May 4th 2012 9,100,790 granted August 4th, 2015 – files March 13th 2013 Automating actions within a phone network based upon scanned wireless signals Core client scanner and back-end user or group definable database of actions Pending (2) Determining virtual location based upon scanned wireless signals Automated actions in a telephone network based upon scanned wireless signals (CIP)
- 16. REVIEW GSM is anext generation beacon platform which is an evolution of location based services (LBS) from a team that figured it was about time for your smartphone to become smart. The idea is simple: Have it do things for you, instead of you telling it what to do. We built an engine for it to have automated control over things in your digital life. Then we made it open so you could tweak and customize it to your liking. To make it yours. The possibilities of proximity and digital automation are truly coming to life with GSM’s technology. GSM is more than pop-up notifications like iBeacon. We enable sophisticated scripting in the device or on the cloud from any beaconing radio wave a device can receive. We capture the ID of these radio waves, then build a framework for automated experiences around them. The Movie Minority report attempted to show this type of interaction with eyeball recognition, but that was a bit creepy and too marketing focused. We are building a "cookie for the real world” with a focus on utility vs. advertising.
- 17. PROXIMITY PLATFORM SDKOVERVIEW This software developer kit enables applications on any mobile device or computer to communicate peer-to-peer over Bluetooth Smart (4.x) without any networks present. Network discovery technologies like Bonjour, UPNP, DLNA and Alljoyn require devices to be connected to WiFi networks in order to discover and communicate with one another. Asking a user to leave an application, go into their device settings, find and select the correct WiFi network, then enter a password or login to a captive portal is a burden non-technical users avoid. Discovery via WiFi & GPS lack precision indoors. The GSM SDK was born from the need for ambient on-demand connectivity at an application level, leaving the user free from the burden of configuring connectivity. It works while outside of LTE coverage areas, or with network congestion and eliminates cloud-syncing delays from two devices attempting to push/pull from a database.
- 18. THE GSM SDKPROVIDES: ü Peer-to-peer messaging between devices running your application ü Software as a Service licensed solution ü Low power operation for client devices (those not continuously beaconing) ü Enables apps to communicate over BLE without a network present ü Unique key so only peer-apps can discover and communicate with one another ü Cross compatible SDK 5-Android, iOS, OSX and Windows ü iOS only SDK 6 and Pi3 can send up to 15K bytes within a SSL wrapper ü Can wake up periodically for scanning and messaging peers (iOS) ü Can act as a software iBeacon host (iOS and Raspberry Pi 3 only) ü Can wake up an application from the background when closed (iOS only) ü Persistent scanning as a service (Android, Raspberry Pi and Windows) ü Proximity Server enhanced discovery – enables discovery of peers in noisy environments or even when devices are beyond typical max range of BLE ü Protected by six patents on automation of actions based upon radio waves
- 19. RESTAURANT Use Case Example CUSTOMER BENEFITS ü WelcomeMessage – prompt to add to wait list, # in party, Seating preference, etc. ü Graphical wait list display ü Online Menu ü Online drink order ü Personal notification that table / service /order is ready ü Personal requests, more water, napkins, silverware, etc. – reduces staff trips ü Streamlined payment processing and electronic or paper receipt ü Coupon delivery ü Customer does not have to do anything let staff know of loyalty RESTAURANT BENEFITS ü Customer information ü ability to track visits ü ability to understand likes and dislikes ü ability to social market ü understand dwell time vs average bill ü In depth analytics ü Promotion of good customer habits and repetition ü Better staff interaction
- 20. RETAIL SHOP Use Case Example CUSTOMER BENEFITS ü Welcome Message – list of daily specials and deals ü In store map – special offer engagement ü Auto trigger alerts or digital signage response ü Personal notification that table / service /order is ready ü Personal requests, more water, napkins, silverware, etc. – reduces staff trips ü Streamlined payment processing and electronic or paper receipt ü Coupon delivery RETAILER BENEFITS ü Customer information ü ability to track visits ü ability to understand likes and dislikes ü ability to social market ü understand dwell time vs average bill ü In depth analytics ü Promotion of good customer habits and repetition ü Ability to use dynamic pricing – POS integration ü Heat mapping
- 21. GYM / WORKOUTFACILITIES Use Case Example CUSTOMER BENEFITS ü Welcome Message – list of events, classes and promotions ü Equipment use videos – help to reduce injury and participation ü In store map – special offer engagement ü Streamlined payment processing and electronic or paper receipt ü Coupon delivery ü Offer scavenger hunt, etc. ü Set up time clock rotations – help maximize customers time based upon crowds GYM BENEFITS ü Customer information ü ability to track visits ü ability to understand likes and dislikes ü ability to social market ü understand dwell time vs average bill ü In depth analytics ü Promotion of good customer habits and repetition ü Trainer can see report on their trainees ü Heat mapping – what devices are getting used the most to leverage equipment ü Promote unused equipment with instruction videos and incentives
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