Guy Ritchie is an English film director known for crime films like Lock, Stock and Two Smoking Barrels and Snatch. The document discusses how Ritchie establishes genre and tone through consistent stylistic elements in his film openings. These include music, camerawork, fonts and mise-en-scene that set the period and convey information about characters. Ritchie's openings across different films have recognizable similarities that signal to audiences they are watching one of his movies.