Handloom products in India are uniquely crafted by hand on looms without machines. Traditional Indian clothing like the saree and dhoti originated from handlooms. Each handloom product is individually unique even if designs appear similar. The Indian government established the Office of the Development Commissioner for Handlooms in 1975 to promote handlooms. It aims to develop the "India Handloom" brand focused on high quality, socially and environmentally compliant products to attract high-end consumers. The voluntary scheme will encourage producers to maintain product quality standards for materials, processing, packaging and labeling while conserving cultural traditions and increasing weavers' incomes.