Lean UX: Workshop Handbook
Take notes! Write on me!
Sarah Weise
@weisesarah
linkedin.com/in/sarahweise
weise_sarah@bah.com
2
Inspirations. Ideas. Takeaways. Actions.
I will…. So that…
Numbers Game
3
20Circles
4
#1 Mad libs
Visioning activity to encourage creativity and buy-in
FOR: target customer
WHO NEEDS: services/features needed
UNLIKE: competitors/alternatives
WE ARE A: business type
WE PROVIDE: emotional benefit
WE STAND OUT BY: key differentiator
5
#2 Wall voting
This site is for _______________
Retirees
Stay at home
parents
Kids
Singles
Millennials
6
#3 Wall target
Visualize priorities
based on key
differentiator
terms
7
#4 Personas
Hi! My name is…
Description
Goals & Needs
Tech Usage (laptop, tablet, phone, wearables, favorite apps…)
Picture (yes, draw it!)
Age / Gender:
Occupation:
Key Emotional Driver:
#5 Empathy map
9
#6 Journey map
Take notes here:
10
#7 User stories I am a
I want to…. So that I can…
11
#8 Ideation Generate lots of ideas quickly
#8 Ideation Refine the best elements from each idea
#9 Usability testing
Jot down what you’d like to remember about….
14
Starting out:
First impressions:
Scenarios:
Metrics (task completion rate, perceived ease, time):
#10 Image-based projective interviews
15
One project/task where I could use this at work:
I will try these 3 things at work:
3.
2.
1.
Tweet your top takeaway to #ISUM15 @weisesarah
16
Mad Libs
Wall Voting
Target Prioritization
Personas
Empathy Mapping
Journey Mapping
Write-and-Pass User Stories
Ideation & Refinement
Usability Testing
Projective Interviews

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Handbook: Human Experience Design Workshop (Digital Summit)