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Harley Davidson Presentation
Harley-Davidson is a leading motorcycle manufacturer known for its heavyweight motorcycles. While its loyal customer base dreams of the Harley experience, the company faces challenges in reaching younger consumers and maintaining market share during economic turmoil. Harley-Davidson plans to leverage its strong brand and use new digital media like social media, mobile applications, and professional video bloggers on road trips to better engage younger audiences aged 18 to 30 and strengthen its connection to all customers.
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Harley Davidson Presentation
- 1. Harley-Davidson no regrets.no cages.
- 2. harley-davidson: The companyThe company Harley-Davidson is one of the leading automotive companies, which produces heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise. Even in today's more practical, cautious consumer environment, people of all ages and backgrounds still dream about the Harley-Davidson experience. No other brand has the degree of unshakable loyalty that Harley possess.
- 3. Harley-Davidson: the Experiencethe Experience
- 4. Harley-Davidson: Challenges ChallengesMarket Value Market Share Economic turmoil Losing the “Younger” Consumer.
- 5. Harley-Davidson: goals goalsH-D will leverage their brand to speak to the consumer and give consumers the core belief that they own the brand , not the company. Harley-Davidson will use new media to help bridge the gap between 18-30 year olds through the use of social media, PR, video-blogging, widgets, and a variety of smartphone & Ipad-friendly applications.
- 6.
- 7. harley-davidson: QRCode “Check-ins” QR Code “Check-ins” H-D riders will have the chance to “check-in” using Foursquare and QR codes at various U.S. locations.
- 8. Harley-Davidson: Professional v-loggersProfessional v-loggers Hire people to travel around the country, v-logging their road-trip with their Harley. Youtube Mini-Series/Documentary
- 9. harley-davidson: ipad/smartphone applicationsipad/smartphone applications
- 10. Harley-davidson: evaluations evaluationsComscore Media Metrix Google Analytics Trackur Klout Technologyhits