Download to read offline
![WHY?
2
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
To attract and retain more customers](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-2-320.jpg)
![3
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
1. PROTECT & build equity (assets)
Competitive Advantage - Objectives](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-3-320.jpg)
![Business Assets
4
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Your Website â content repository](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-4-320.jpg)
![Business Assets
5
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
LinkedIn â you!](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-5-320.jpg)
![Business Assets
6
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
LinkedIn â your business](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-6-320.jpg)
![Business Assets
7
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Facebook page](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-7-320.jpg)
![Business Assets
8
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Twitter](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-8-320.jpg)
![Business Assets
9
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Google](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-9-320.jpg)
![Business Assets
10
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
YouTube](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-10-320.jpg)
![Business Assets - Audit
11
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Do try this at home!](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-11-320.jpg)
![Competitive Advantage - Objectives
12
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
2. DIFFERENTIATE your brand, business and
representatives](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-12-320.jpg)
![Competitive Advantage - Objectives
13
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
3. âBE TOP OF MINDâ with target communities](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-13-320.jpg)
![Competitive Advantage - Objectives
14
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
INCREASE business development
OPPORTUNITIES](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-14-320.jpg)
![SMM STRATEGY (Model)
15
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-15-320.jpg)
![SOCIAL STRATEGY HOUSE
16
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
BUSINESS / MARKETING (BRAND)
STRATEGY
Place
Price
Product
Promotion](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-16-320.jpg)
![CUSTOMER =
TARGET AUDIENCE
17
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-17-320.jpg)
![OFFER (aka bribe)
18
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-18-320.jpg)
![YOU = YOUR UNIQUE
âUNFAIR ADVANTAGEâ
19
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-19-320.jpg)
![COPY (What you say) +
DESIGN (What you look like)
= CONTENT MARKETING
20
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-20-320.jpg)
![COMMUNICATIONS & ADS
âFRUIT SALADâ
21
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Traditional New](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-21-320.jpg)
![ONLINE â WEB 2.0
22
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
No longer one way, itâs âP2Pâ](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-22-320.jpg)
![YOU â LINKEDIN
23
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Are you representing appropriately?](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-23-320.jpg)
![YOUR NETWORK
24
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
1st Connections (2nd & 3rd) â
Gamification](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-24-320.jpg)
![YOUR RIVALS
25
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Good, bad, ugly & unvisible](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-25-320.jpg)
![YOUR PROSPECTS &
CUSTOMERS
26
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Where do they live, how old are they, what are
they interested in? âŚ](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-26-320.jpg)
![WEBSITE SOCIAL
PROOFING
27
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-27-320.jpg)
![âINBOUNDâ MARKETING
28
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Taking website content to social media to
bring them to the business âŚ](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-28-320.jpg)
![LOCAL SOCIAL
29
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Targeted âhyper localâ area marketing & ads
âŚ](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-29-320.jpg)
![RETURN ON INVESTMENT
30
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Cost (Money + Time) to attract & retain
customers LESS sales revenue](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-30-320.jpg)
![METRICS â FACEBOOK
31
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Page Insights](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-31-320.jpg)
![FACEBOOK / INSTA ADS
32
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Sponsored post performance](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-32-320.jpg)
![FACEBOOK PIXEL
33
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Helps measure ads results, track conversions and
remarket to your website visitors.](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-33-320.jpg)
![LINKEDIN
34
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Personal Dashboard](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-34-320.jpg)
![LINKEDIN
35
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Personal Dashboard](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-35-320.jpg)
![TWITTER
36
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Analytics](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-36-320.jpg)
![GOOGLE (My Business)
37
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Insights = How customers search for your
business](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/85/Harnessing-the-power-of-social-media-for-your-NFP-37-320.jpg)
![WHY?
2
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
To attract and retain more customers](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-2-2048.jpg)
![3
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
1. PROTECT & build equity (assets)
Competitive Advantage - Objectives](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-3-2048.jpg)
![Business Assets
4
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Your Website â content repository](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-4-2048.jpg)
![Business Assets
5
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
LinkedIn â you!](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-5-2048.jpg)
![Business Assets
6
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
LinkedIn â your business](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-6-2048.jpg)
![Business Assets
7
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Facebook page](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-7-2048.jpg)
![Business Assets
8
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Twitter](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-8-2048.jpg)
![Business Assets
9
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Google](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-9-2048.jpg)
![Business Assets
10
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
YouTube](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-10-2048.jpg)
![Business Assets - Audit
11
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Do try this at home!](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-11-2048.jpg)
![Competitive Advantage - Objectives
12
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
2. DIFFERENTIATE your brand, business and
representatives](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-12-2048.jpg)
![Competitive Advantage - Objectives
13
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
3. âBE TOP OF MINDâ with target communities](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-13-2048.jpg)
![Competitive Advantage - Objectives
14
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
INCREASE business development
OPPORTUNITIES](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-14-2048.jpg)
![SMM STRATEGY (Model)
15
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-15-2048.jpg)
![SOCIAL STRATEGY HOUSE
16
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
BUSINESS / MARKETING (BRAND)
STRATEGY
Place
Price
Product
Promotion](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-16-2048.jpg)
![CUSTOMER =
TARGET AUDIENCE
17
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-17-2048.jpg)
![OFFER (aka bribe)
18
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-18-2048.jpg)
![YOU = YOUR UNIQUE
âUNFAIR ADVANTAGEâ
19
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-19-2048.jpg)
![COPY (What you say) +
DESIGN (What you look like)
= CONTENT MARKETING
20
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-20-2048.jpg)
![COMMUNICATIONS & ADS
âFRUIT SALADâ
21
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Traditional New](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-21-2048.jpg)
![ONLINE â WEB 2.0
22
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
No longer one way, itâs âP2Pâ](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-22-2048.jpg)
![YOU â LINKEDIN
23
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Are you representing appropriately?](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-23-2048.jpg)
![YOUR NETWORK
24
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
1st Connections (2nd & 3rd) â
Gamification](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-24-2048.jpg)
![YOUR RIVALS
25
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Good, bad, ugly & unvisible](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-25-2048.jpg)
![YOUR PROSPECTS &
CUSTOMERS
26
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Where do they live, how old are they, what are
they interested in? âŚ](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-26-2048.jpg)
![WEBSITE SOCIAL
PROOFING
27
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-27-2048.jpg)
![âINBOUNDâ MARKETING
28
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Taking website content to social media to
bring them to the business âŚ](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-28-2048.jpg)
![LOCAL SOCIAL
29
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Targeted âhyper localâ area marketing & ads
âŚ](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-29-2048.jpg)
![RETURN ON INVESTMENT
30
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Cost (Money + Time) to attract & retain
customers LESS sales revenue](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-30-2048.jpg)
![METRICS â FACEBOOK
31
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Page Insights](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-31-2048.jpg)
![FACEBOOK / INSTA ADS
32
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Sponsored post performance](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-32-2048.jpg)
![FACEBOOK PIXEL
33
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Helps measure ads results, track conversions and
remarket to your website visitors.](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-33-2048.jpg)
![LINKEDIN
34
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Personal Dashboard](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-34-2048.jpg)
![LINKEDIN
35
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Personal Dashboard](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-35-2048.jpg)
![TWITTER
36
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Analytics](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-36-2048.jpg)
![GOOGLE (My Business)
37
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Insights = How customers search for your
business](https://image.slidesharecdn.com/190314collinsconfp-winningwithsocial-190315024002/75/Harnessing-the-power-of-social-media-for-your-NFP-37-2048.jpg)
Uploaded bySteve Hubbard
Harnessing the power of social media for your NFP
The document outlines a strategy for leveraging social media to attract and retain customers, emphasizing the importance of building a competitive advantage through various online platforms such as LinkedIn, Facebook, and Twitter. It emphasizes the need for businesses to differentiate their brand, increase visibility within target communities, and utilize analytics for measuring success. Additionally, the document discusses inbound marketing and targeted advertising to optimize return on investment.
BusinessâŚ
More Related Content
Similar to Harnessing the power of social media for your NFP
Harnessing the power of social media for your NFP
- 1. WINNING WITH SOCIALMEDIA!
- 2. WHY? 2 a Steve Hubbard,DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au To attract and retain more customers
- 3. 3 a Steve Hubbard,DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au 1. PROTECT & build equity (assets) Competitive Advantage - Objectives
- 4. Business Assets 4 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Your Website â content repository
- 5. Business Assets 5 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au LinkedIn â you!
- 6. Business Assets 6 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au LinkedIn â your business
- 7. Business Assets 7 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Facebook page
- 8. Business Assets 8 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Twitter
- 9. Business Assets 9 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Google
- 10. Business Assets 10 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au YouTube
- 11. Business Assets -Audit 11 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Do try this at home!
- 12. Competitive Advantage -Objectives 12 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au 2. DIFFERENTIATE your brand, business and representatives
- 13. Competitive Advantage -Objectives 13 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au 3. âBE TOP OF MINDâ with target communities
- 14. Competitive Advantage -Objectives 14 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au INCREASE business development OPPORTUNITIES
- 15. SMM STRATEGY (Model) 15 aSteve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au
- 16. SOCIAL STRATEGY HOUSE 16 aSteve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au BUSINESS / MARKETING (BRAND) STRATEGY Place Price Product Promotion
- 17. CUSTOMER = TARGET AUDIENCE 17 aSteve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au
- 18. OFFER (aka bribe) 18 aSteve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au
- 19. YOU = YOURUNIQUE âUNFAIR ADVANTAGEâ 19 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au
- 20. COPY (What yousay) + DESIGN (What you look like) = CONTENT MARKETING 20 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au
- 21. COMMUNICATIONS & ADS âFRUITSALADâ 21 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Traditional New
- 22. ONLINE â WEB2.0 22 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au No longer one way, itâs âP2Pâ
- 23. YOU â LINKEDIN 23 aSteve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Are you representing appropriately?
- 24. YOUR NETWORK 24 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au 1st Connections (2nd & 3rd) â Gamification
- 25. YOUR RIVALS 25 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Good, bad, ugly & unvisible
- 26. YOUR PROSPECTS & CUSTOMERS 26 aSteve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Where do they live, how old are they, what are they interested in? âŚ
- 27. WEBSITE SOCIAL PROOFING 27 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au
- 28. âINBOUNDâ MARKETING 28 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Taking website content to social media to bring them to the business âŚ
- 29. LOCAL SOCIAL 29 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Targeted âhyper localâ area marketing & ads âŚ
- 30. RETURN ON INVESTMENT 30 aSteve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Cost (Money + Time) to attract & retain customers LESS sales revenue
- 31. METRICS â FACEBOOK 31 aSteve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Page Insights
- 32. FACEBOOK / INSTAADS 32 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Sponsored post performance
- 33. FACEBOOK PIXEL 33 a SteveHubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Helps measure ads results, track conversions and remarket to your website visitors.
- 34. LINKEDIN 34 a Steve Hubbard,DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Personal Dashboard
- 35. LINKEDIN 35 a Steve Hubbard,DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Personal Dashboard
- 36. TWITTER 36 a Steve Hubbard,DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Analytics
- 37. GOOGLE (My Business) 37 aSteve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e [email protected] w difysocial.com.au Insights = How customers search for your business
- 38. Any questions orfeedback? 38
Editor's Notes
- #2Â WHY? WINNING WITH SOCIAL MEDIA!
- #3Â With all marketing communications, including social media marketing & Facebook ads, itâs just like cricket: thereâs only to functions.
- #4Â PROTECT and build equity in the brand and business online and through social media websites.
- #5Â Online Business Assets, starting with #1
- #6Â Online Business Assets, starting with #1
- #7Â Online Business Assets, starting with #1
- #8Â Online Business Assets, starting with #1
- #9Â Online Business Assets, starting with #1
- #10Â Online Business Assets, starting with #1
- #11Â Online Business Assets, starting with #1
- #12Â Online Business Assets, starting with #1
- #13Â DIFFERENTIATE your brand, business and representatives â do an audit of your NFP rivals!
- #14Â âBe top of mindâ with target communities by exponentially increasing the number of communication âtouch pointsâ with prospects and existing participants and community network.
- #15Â INCREASE business development OPPORTUNITIES using inbound marketing tactics and proofing, to drive the target audience to explore their interest to enquire & purchase products.
- #16Â STRATEGY (Model)
- #17Â Not just Marketing Communications (Promotion)
- #28Â Content repository
- #29Â 1. Facebook â 15,000,000 Monthly Active Australian Users (steady) 2. YouTube â 15,000,000 Unique Australian Visitors per month (UAVs) 3. Instagram â 9,000,000 Monthly Active Australian Users (FB/ Instagram data) 4. WhatsApp â 7,000,000 Active Australian Users 6. WordPress.com â 5,800,000 7. Twitter â 4,700,000 Monthly Active Australian Users approx 8. LinkedIn â 4,500,000 Monthly Active Australian Users approx 20. Google Plus â 45,000 Monthly active Australian users approx
- #39 Having now worked and applied my social media marketing strategy to 200+ businesses and organisations, I know (and believe) for both my business and for those that I work with, organisational âcultureâ is key to success. Most of us start out working with âAAAâ and the further we go along, and more successful we become, we can afford to shift to âTTTâ i.e. this type of person, in this type of business, using this model at this price ⌠Iâm a member of B1G1 and am a firm believer in using business for good! Hence a portion of what my business customers pay us goes towards local and global charities such as âDot Com Mobâ (Australia), Blue Dragon Childrensâ Foundation (Vietnam) & The Bombay Mothers Society (India). If youâre able to identify other business âdo goodersâ from what youâve seen and heard today â a direct and personal referral by phone, email or my social media channels would be much appreciated ď