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Virgin Mobile monitored trending hashtags in Saudi Arabia to participate in online conversations. They tracked the hashtag "#قبل_51_سنه" which was trending and generated over 21,000 tweets. They also engaged with users discussing "#وين_ودك_تسافر", which was a popular traveling hashtag receiving over 14,000 tweets. By following trending topics, Virgin Mobile created social media content to participate in conversations on Twitter in Saudi Arabia.






