Healthcare Innovation Now: 3 themes and 10 insights.

Mobile Healthcare Summit
SEPTEMBER 2011

frog drives innovation for the connected world.

3 7

One global team

Seattle Amsterdam Kiev & Vinnitsa
Boston
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Gurgaon
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Chennai
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Johannesburg

Mobile Healthcare Summit © 2011. conﬁdential & proprietary. 20/09/11 4

One process

Discover Design Deliver Deploy
Analysis Becomes Insights Insights Become Ideas Ideas Become Products Products Become Reality
• Design research • User Experience architecture • Detailed design & • Certiﬁcation
• Market and business research • Sketching and modeling documentation • Systems integration
• Technology assessment • Ecosystem integration • Software architecture & • Packaging and marketing
• Opportunity mapping • Visual design engineering support
• Prototyping and usability • Testing & Quality Assurance • Post-launch revisions and
• Out-of-the-box-experience enhancements


introduction
in the next 20 mins or so...

frog & healthcare
connected care
connect all participants
simplify access to information
improve decision-making
motivate healthier behaviors

theme #1
what we talk about
when we talk about people

User-Centered Design
patient-centric solutions

what about you?
people are not their diseases

insight #1
people, not patients.

mapping people, context, touch-points


thinking along the time axis


insight #2
context & time matter. a lot.

product-centric innovation

small changes, big impact

Lifescan OneTouch UltraVue


insight #3
small details
make a huge di erence.

innovation for healthcare professionals
get in the ﬂow

insight #4
where protocol & e ciency
rule it’s all about workﬂow.

theme #2
data, software, services

from data to information to knowledge

…view and Discussed …view and
Interact with Interact with
health health
information, information,
People which is… which is… Professionals
in their daily Delivering
lives… Shared Healthcare...

generate data, which is… Transformed generate data, which is…

Collected Collected
Correlated

Stored

Aggregated Aggregated


www.weforum.org/issues/rethinking-personal-data


www.opte.org

huge data-sets overlap and intersect,
shaping new industries and ecosystems

every species gives a little
for all the (other) species to thrive

insight #5
connected continuums:
think ecosystem, not silo.

innovation for emerging markets
low-tech, high impact

insight #6
to increase shared access,
innovation is where you ﬁnd it.

behavior-centric innovation
social networks
as infrastructure

Temptd


insight #7
leverage participation & fun
to increase engagement
and enlarge the circle of care.

open-ended innovation
when design leads R&D

insight #8
create open ecosystems
for new value to be shared.

technology-centric innovation
new opportunities, new rules

Novartis

Physician

Evidence
Nurse

E ciency
Patient

Empowerment
Caregiver

Engagement

Novartis

Patient

Empowerment Self-tracking progress increases the
patient’s awareness by objectifying
subjective perceptions and fallible

Put patients back in control of their health recall of past events.

and life by enabling self-care. Community-enabled care is possible
thanks to direct connections to
caregivers and other patients.

Leveraging motivation and rewarding
schemas rather than fear and guilt.

Novartis

Caregiver

Engagement Rebalancing the relationship so that
the focus of all interactions shifts
away from the patient’s medical

From emotional lightning rods to condition.

protagonists in the patient’s recovery. The circle of care can be extended
also to those people who are not
physically close to the patient.

The more caregivers are enabled to
properly assist the patient the less
Healthcare Professionals need to be
involved in minor issues that take
time and reduce their e ciency.

Mobile Healthcare Summit © 2011. conﬁdential & proprietary. 20/09/11

Novartis

Physician

Evidence By enabling trust, evidence improves
the quality of the relationship
between physicians and patients.

Better decisions and better care because Reliable and timely data about patient

of objective information about the health and behavior patterns.

patient’s state and behavior. Increased quality of care and better
outcomes with the same limited
number of interactions.

Prioritize interventions for those who
really need attention.


Novartis

Nurse

E ciency Streamlined communications with
physicians and patients.

Provide the best support possible in the Streamlined check-up scheduling.

limited time available. Shared best practices with patients
and colleagues.

Prioritize interventions for those who
really need attention.

Novartis


insight #9
connect all participants
simplify access to information
improve decision-making
motivate “virtuous” behaviors

theme #3
time is a scarce resource

insight #10
Not just compelling visions
of a perfect future,
but a present that’s a beta
of the future we want to live in.
healthcare needs innovation.
now.

3 themes, 10 insights
a quick recap

center your solutions around
people, not patients
forget products, think
data, software, services
forget doing it alone, think
ecosystems, not silos
healthcare needs
innovation. now.

fabio.sergio@frogdesign.com

www. frogdesign.com
@frogdesign

Healthcare Innovation Now: 3 themes and 10 insights.

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