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Google Analytics 4: A Quick Start Guide
The document is a quick start guide to Google Analytics 4 (GA4) specifically designed for schools. It covers setting up a GA4 property, tracking conversion events, and understanding primary reports and data explorations, as well as different user acquisition channels. Additionally, it includes a section on demographic and technology reports to help schools better understand their website visitors.
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Google Analytics 4: A Quick Start Guide
- 1. Google Analytics 4: AQuick Start Guide
- 2. Our HEM Presenterstoday Alexander Nachaj Director, Paid Ads & Analytics Higher Education Marketing Philippe Taza CEO Higher Education Marketing
- 3. Today’s Presentation The Valueof Analytics for Your School Setting Up Your GA4 Property Primary Reports Overview Data Explorations to Create
- 4. Poll #1 How oftendo you review your Google Analytics? DAILY NEVER OCCASIONALLY
- 5. Poll #2 Which versionof Google Analytics do you have? UNSURE GA4 UA BOTH
- 6. See who’s visitingyour website, which pages, for how long. Why GA? The most-used web analytics tool in the world Learn about your online audience Over 28 million websites Know which digital sources are sending the most traffic your way Know which sources are sending the most worthwhile traffic Measure the ROI of your digital marketing efforts
- 7. How Google AnalyticsFits with your KPIs . Your Digital Marketing Goals & Objectives should reflect and drive your KPIs Application Complete Thank-you Page CONTACT US APPLY
- 8. Set GA “ConversionEvents” to Fit Your KPIs . Set event name Set event conditions Mark as conversion
- 9. Types of Conversionsthat can be Tracked in GA4 URL destination (TY page) Call to Action Clicks “Mailto” or “Callto” Clicks File Downloads
- 10. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Setting up your GA4 Select Admin
- 11. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Admin Interface Admin Users – Account Access Management Filters – Define Internal Traffic Tag – Set up Tracking Code Links – Link Products to GA4
- 12. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Users - Access Management ...could Be Added as a User Anyone with an email address associated to a Google Account Can be a Gmail address other than your school’s … should Be Added as a User Member of your team assigned to configure or track GA A digital partner you have hired to manage SEO, website content, and/or digital ads
- 13. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Filters - Define Internal Traffic Find internal IPs and then block them. Data Streams > Configure Tag Settings > Show All > Define Internal Traffic
- 14. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Tag - Set Up Tracking Code Insert your ID and set Trigger to all pages Data Streams > Measurement ID
- 15. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Link - Link Products to GA4 Scroll down until you see Product Links
- 16. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Using GA4 - Main Interface
- 17. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Real Time Report
- 18. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Real Time Report - Testing Conversions
- 19. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Engagement Report - Pages and Screens
- 20. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Engagement Report - Conversions
- 21. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Acquisition - User Acquisition
- 22. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Acquisition Report - Traffic Report Details
- 23. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Acquisition Reports - Reading Common Channels ▪ Paid Search → users who clicked one of your Google Ads ▪ Organic Search → visitors who found your pages by searching in Google ▪ Direct → bookmarked or typed url ▪ Paid Social → users who clicked an ad on Facebook, Instagram, etc. ▪ Organic Social → users who came from your social media accounts ▪ Referral → users who clicked a link from another website ▪ Email → users who clicked from one of your email campaigns ▪ Cross Network → users engaged with an ad across multiple networks
- 24. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Where are my students coming from?
- 25. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Demographics Report - Details Filter for particular conversions or other events for more detailed reporting. Learn more about your visitors: ▪ Country ▪ City ▪ Age ▪ Gender ▪ Language
- 26. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Technology Report - Details Learn more about the technology your visitors use: ● browser ● device ● operating system
- 27. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Advertising - Model Comparison
- 28. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Advertising - Understanding Attribution Different attribution models “award” conversions differently. Last Click is the norm, but other models reveal different insights into your conversion touchpoints.
- 29. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Advertising - Conversion Paths
- 30. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Explorations - Overview
- 31. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Explorations - Overview
- 32. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Explorations - Build Segments
- 33. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Explorations - Blog Traffic Report
- 34. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Explorations - Landing Page Subdomain Report
- 35. INTRODUCTION TO GOOGLEANALYTICS FOR SCHOOLS Explorations - Cohort Analysis (Weeks to Convert)
- 36. Schedule a FreeGoogle Analytics Assessment REQUEST A FREE ASSESSMENT ➜ Check Conversion Events ➜ Identify Traffic Trends ➜ Review Audience Demographics ➜ Review key Reports
- 37. Free Marketing Consultation ScottCross North America Regional Manager 514-312-3968 x 117 [email protected] Philippe Taza CEO 514-312-3968 x 104 [email protected]