Hindustan unilever limited : personal care products

Hindustan unilever limited : personal care products

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  Salu P Kumar 1163
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  THE FMCG INDUSTRY Fastmoving consumer goods (FMCG) industry alternatively called consumer packaged goods (CPG) industry. • • Primarily deals with the production , distribution and manufacturing. •Products have a quick turnover and relatively low cost.
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  HINDUSTAN UNILEVER LTD India’slargest FMCG company  A subsidiary of Unilever which holds 52% of the equity  2 out of 3 Indian use its products  Over 42 factories across India  Around 45%of HUL’s sales turnover comes from rural markets  India’s largest exporter  More than 16500 employees 
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  HISTORY OF HUL In1931, Unilever set up its first subsidiary, Hindustan Vanaspati manufacturing company followed by Lever brothers India Ltd (1933) and united traders Ltd (1935). These three companies merged to form HUL in November 1956.  Earlier it was known as HLL. Company was renamed in June 2007. 
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  KEY PEOPLE  Harish Manwani, chairman
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  KEY PEOPLE  Nitin Paranjpe, CEO & MD
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  PERSONAL CARE BRANDS
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  SOAPS HUL brand  Lux Rexona  Breeze  Lifebuoy  Pears  Dove  Hamam  Liril Competitors brand Santoor Cinthol Godrej No:1 Dettol fiama Di Wills Camay Margo Cinthol
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  HAIR CARE HUL holds48% market share in the shampoo industry. MAJOR BRANDS  Sunsilk  Clinic plus  Dove COMPETITORS BRAND Pantene Head & shoulders L’oreal ,Garnier
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  ORAL CARE HUL BRANDS Pepsodent  Close-up MAJOR COMPETITORS  Colgate  Dabur  Anchor  Meswak
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  HUL COSMETICS HUL BRANDS Lakme  Ponds  Fair & lovely MAJOR COMPETITORS  Revlon  Maybelline  Fiama di wills , Fairglow, Garnier
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  CURRENT STATUS Total Revenue Yearended 31 mar 2012 : INR 22394.68 crore Year ended 31 mar 2011 : INR 20008.39 crore  Total expenses Year ended 31 mar 2012 : INR 19044.52 crore Year ended 31 mar 2011 : INR 17278.19 crore 
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   Gross sales 2009-10 :INR 18220.27 crore 2010-11 : INR 20285.44 crore 2011-12 : INR 22800.32 crore  Net profit 2009-10 : INR 2102.68 crore 2010-11 : INR 2153.25 crore 2011-12 : INR 2599.23 crore
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  MERGERS & ACQUISITIONS Mergers Tata oil mill company -1993  Kwality ice-cream group -1995  Brooke-Bond Lipton India Ltd -1996
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  Acquisitions Lipton -1972  Brookebond -1984  Ponds USA -1986  Dollops Ice-cream- 1993  Kissan- 1993  Lakme- 1996  Modern foods -2002 
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  STRENGTHS AND WEAKNESS STRENGTHS More than 50 years of operation  Soap and detergents segment contribute 47% revenue.  Sales are 5 to 6 times that of Dabur, P&G and Godrej  Extensive product innovation through R&D WEAKNESSES  Profitability margin parameters are low compared to it’s competitors  Expenditure is 85% of sales  Strong competitors
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  FUTURE PLANS Bigger betterand faster innovation  Economic development  Focus on service  Creating alliance  Cost and wastage reduction  Widen rural market-project shakthi  Reduce green house gases  100% raw material sustainability by 2020 
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  THANK YOU…