The document discusses strategies for enrolling with social media using doTERRA essential oils. It covers gaining skills as an investor and achieving excellent results by raising money and hiring employees. However, it also notes the personal costs of working 80 hour weeks and being solely accountable. The rest of the document outlines activities for social connecting, creating, and using various tools like websites, videos, and ads to build a brand presence and engage audiences in order to educate and enroll others in doTERRA.