Hip Chime Mortgage

Hip Chime Mortgage

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  + Instant Quote! Text GRANNY to 72727 HipChime Mobile Marketing for Mortgage Companies
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  Smartphones • 64% of25-35 year olds own a smartphone 1 in 4 mobile subscribers The SMS text messaging over the age of 55 market is expected to own a smartphone Source: mannixmarketing.com grow from $150 billion in 2009 to $223 billion by the end of 2014 48 hours Time it takes the average person To respond to a Source: Portio Research text message: 97% of ALL text The average open time for an email. 90 messages are read within 4 minutes Source: CTIA.org SECONDS. of receipt!
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  Mobile Coupons get10 times the redemption rate of traditional coupons Source: Borrell Associates The majority of 25-34 year olds now own smartphones (64% and 53% respectively) Source: Nielsen 91% of all US. Citizens have their mobile 95% of smartphone users looked up local device within information, & of those, 61% called & 59% visited the arms reach 24/7 Source: Morgan Stanley business. Source: Google IPSOS
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  Social vs. MobileMarketing For the first time in history, the semi-annual survey conducted by ® CTIA-The Wireless Association shows the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million) – October 11, 2011 Only 1/3 of Facebook’s 800 million+ user base uses Facebook Mobile Facebook has only 50.6% of the North American population – US Mobile users with SMS enabled phones? 92% Source: PRNewswire.com
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  Mobile Internet growth By 2014, mobile internet should take over desktop internet usage Source: PRNewswire.com
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  Clients throughout theUS
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  4 Goals toMonetize 1. Gather Opt-ins to Mobile database through Current Advertising Granny has the best rates and can get you in your new home. • Generate more leads Call now 1-800-Granny8 http://granny8.wap to apply • Capture e-mail for additional touch point now. Reply STOP 2 quit 2. Mine database for increased conversions • Nudge Social Network engagements (add followers) 3. Promote Viral Element of Mobile Fwd 2 a Friend campaigns Increase Opt-ins/ Leads 4. Brand Identity growth (TOMA) • Push Mobile Site – mCommerce
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  HipChime Mobile Marketing Mobile Integration Traditional Media
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  TEXT MESSAGING 101 “Text Call to Action” E SHORTCOD KEYWOR D (CHANGES (STAYS THE ) SAME) Text GRANNY to 72727 and get an Instant Quote on our best rates! Gran ny the b will he l http est pos p you ge 7 272 ANNY : //g sible t rann 7 call 1 -8 y8.c rate To: : GR repl 00-472- om or y ST G O P 2 669 8 MS quit
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  1,000 40 convert and Average Revenue potential close on a Transaction customers Industry averages between 3-5% redemptions on Mobile offers! Quantifiable Return on this direct media! Revenue from a closed loan or re-finance = $300 Investment to send 1000 messages to Database? $50 ROI on 40+ Customers closing a loan? $12,000
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  The Mobile World101 3 Ways to Build 1. Database(KEYWORD) to SHORTCODE (72727) Get the client to Text To: 72727 MSG: GRANNY a. On ALL Traditional Media b. Use in Social Networks 2. Add the Mobile “Opt-in” Option to your current Website Clients can get Updates on New Programs, Interest Rates and more… 3. Every customer auto-opts in during Application a. Communicate during the escrow b. Text 2 chat for document updates c. Fwd to Friends after transaction to promote brand awareness
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  Database Marketing Granny8 lovesyou and hopes Every customer that comes in contact with Granny8 you will tell your friends about is engaged with MOBILE: us. Click here to recommend us http://grannyrec.wap Reply STOP 2 end • During application • Through Traditional Advertising • On the Web • Etc. These clients are then marketed to timely over the upcoming months, generating additional transactions.
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  Promotions Match OrganizationObjectives • Increase Social Network Followers • Convert more deals • More Transactions per year • Add to E-mail lists Granny8 is now on You are entered for a Monthly bills eating you up? Facebook, follow us NOW Chance to WIN an iPad, Get a free quote on for even more VIP reply w/ your email for an consolidating them to one treatment. low pmt. http://granny8.com additional entry now. Reply STOP 2 quit Reply STOP 2quit
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  Promotions Match OrganizationObjectives • Click through for instant quotes • Increased Transactions Granny8, Get an instant quote now. Granny8: reply with your http://granny8.wap email address now to begin or call 1800-grann8 your easy rate quote. We Reply STOP 2 quit love you at Granny8, reply STOP 2end
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  Promotions Match OrganizationObjectives Deliver updates with a picture message on Rates and more to everyone that doesn’t convert to mine for future transactions more effectively!
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  Other Opportunities Granny8 rep Sally Smith: Will you give me a ring as soon as possible? I am still trying to get your verification of employment. Thank you Processors can text individual customers right from their desktop. Many people are not right by their email and do not answer their phone. However they will quickly reply to a text speeding up the process and decreasing the amount of time spent chasing in-process files.
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  Gary Mc Clure Phone: 503-489-9090 Email: [email protected] Text: GARY to 28748 Online: www.HipChime.com