Hip Pocket Company Overview

Innovations from
Mark Zmarzly, Founder & CEO
(402) 802-1005
mark@hippocket.net
Make better financial decisions
from your phone.
In just two minutes.

2
People are busy.
The Problem
1
They lack the time and
knowledge to make
optimal financial
decisions. Millennials
don’t even know where
to start.

Industry has fallen short.
2
The process is too
complicated and it focuses
too much on products and
profit. We need to
reimagine the process and
customer engagement.

3
The Opportunity
People want and need fast, convenient and
easy ways to make better financial decisions.
Less work, better outcomes.

6Hip Pocket
A peer comparison tool
for your mortgage, retirement or auto loan.

7Hip Pocket
How It Works
Integrates with your website to motivate
customers and prospects through social influence
and personalized consultation.
Provide an engaging,
intuitive user experience.
Generate leads.
See where you rank among
your peers.
Can provide user with custom
quote as well.

8Hip Pocket
How It Works
Let’s walk through a couple demos.
Are you getting a good
mortgage deal?
Hip Pocket
How does your mortgage rate
compare?
Sample 2

Why It Works
It engages with both
logical triggers (best rates)
and emotional triggers
(friendly competition).
It gives users the
confidence that they’re
making the right decision.
It puts a realtor and banker
in the user’s pocket.
It gives the user
the control.
9Hip Pocket

Marketing
Can be advertised on any
digital medium:
Facebook, Twitter,
Retargeting, etc.
In branch – kiosks, at acct
opening.
Banner on homepage.
10Hip Money
+

Logistics
11
•  National US peer database of 8M
mortgages. Retirement data from
Federal Reserve.
•  The app doesn’t take in any
personal info from users (email,
name, etc). All info and contact
requests stay within your secure
website.
•  App is white labeled and
integrates with your website and
rates.
•  Google analytics built into app.

•  Twitter & Facebook sharing
integration.
•  Images and text can be changed
via CSS.
•  You design advertising so it’s on
brand.
•  Mobile first design.

Success in the Marketplace
Already have 11 clients
covering all 50 states.
Recognized by Forrester
Research as a Best Practice
in Mortgage Sales.
12Hip Pocket
Reseller
partnership with SoftVu.
Demoed at Finovate Spring 2015
Integrated with Zillow’s Marksman
mortgage platform
for custom real-time rate
quotes nationwide.

Hip Rate 14
An automatic mortgage rate monitoring service.

Provides up-to-date
market insights to make
timely decisions.
15Hip Rate
How It Works
It tracks a user’s current mortgage rate vs. today’s rates and
consults on when to refinance.
Automatic and
customized
refinance payback
and cost analysis.
Leverages Hip Pocket’s
technology.

Why It Works
You can set it and forget
it.
Refinance reminders
give assurance to
homeowners.
It’s customized to
the individual.
Removes the self-
service calculations and
work from current refi
process.
16Hip Rate

Hip Money 18
An easy-to-use app that helps anyone
save more money daily with a simple swipe.

19Hip Money
How It Works
It’s creating better habits in the
way people save money.
Securely accesses
your checking
account.
Recommends
daily savings
amount based on
behavior, income,
etc.
Shows future
economic value of
moving money.

Hip Money 20
Hip Pocket
Demo
Demo
Link:

h,ps://vimeo.com/
143425404

FinCon
Presenta?on
Link:

h,ps://vimeo.com/
141018188

Why It Works
Personalized to
the user.
Positive and
addictive emotional
engagement.
No behavior change, no
thinking, no math.
Swipe-to-save is
intuitive and easy.
21Hip Money

Success in the Marketplace
Demoed at FinCon Chase Bank startup challenge.
Finished runner-up among 10 finalists.
Demoed at the Digital Insight Client Conference.
Recent Press:
22Hip Money
Finovate.com
Bankinnovation.net

Auto Setup, Daily Reco & Swipe are Timely
$3.17 daily savings estimated per user.
Launched in August. $1.04 avg savings
per user, per day in pilot.
Won Citi and MasterCard app challenges
in UK.
23

24
Ways to Work Together
Work with us as a client –
direct license for use of any
of our software.
Pilot partner – near cost
pilot for smaller groups of
customers.
Investor/Innovation Partner
– Have convertible note
round open now. HP can
also serve as an innovation
lab for bank on contract or
in acquisition.

25
The Future
“The bank of the future may be in your pocket.”
“Dunn expects community banks to increasingly
partner with fintech firms to catch up to the times.”
“Citi launches FinTech Unit to Lead Mobile-First
Revolution.”
“To have the ability to create great experiences that
integrate into our daily lives – that’s the differentiator
we have to go after.”
All articles from American Banker:
http://bit.ly/1j2Cxwn http://bit.ly/1Ov60fj
http://bit.ly/1PA61On http://bit.ly/1ht5Few

Contact
Mark Zmarzly
(402) 802-1005
mark@hippocket.net
26

Hip Pocket Company Overview

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