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HL15032_brochure

The document summarizes an upcoming Physician Liaison Summit on innovative strategies for driving referrals and building relationships. The two-day summit in Philadelphia in December 2015 will include workshops and presentations on topics such as utilizing social media and digital marketing to increase referrals, improving communications with patients and providers, understanding what referring providers value, and using data analytics to target key physicians and prove the value of liaison programs. Attendees will include representatives from hospitals, health systems, and provider organizations seeking to enhance their referral and physician relationship programs.

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K e y Ta k e aw a y s : T h e 4 t h A n n u a l Innovative Strategies to Drive Referrals and Build Lasting Relationships Physician Liaison Summit – East Physician Liaison Summit – East To register, please visit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com Organized by: Educational Underwriters: December 8-9, 2015 • Hilton at Penn’s La nding • Phil adelphi a , PA • Determine the proper metrics for success and how to use data to improve patient and provider relations • Discuss how to compete with larger health systems • Learn how to target the primary market and build a strong brand awareness • Develop tactics for successfully launching new service lines • Abington-Jefferson Health • AdCare Hospital of Worcester • Bryn Mawr Rehab Hospital • Duke Medicine • Einstein Healthcare Network • GR Health • Lancaster Regional Medical Center • Mayfield Clinic • The Children’s Hospital of Philadelphia Featured Perspectives from East Coast Hospitals and Health Systems: Plus! Attend a Pre-Summit Workshop on Tuesday, December 8, 2015 Develop a Digital Marketing and Networking Strategy to Drive Referrals S a v e U p t o $ 6 0 0 W h e n Y o u R e g i s t e r b y 1 0 / 9 / 2 0 1 5 Supporting Partner: @WrldHealthcare #wcLiaisonEast
Who Should Attend: From Hospitals, Health Systems, and Provider Organizations: • Chief Marketing Officers • Chief Operating Officers • Physician Liaisons • Vice Presidents and Directors of: – Physician Liaisons – Physician Relations – Referral Services – Physician Services – Referring Physicians Offices – Hospital and Physician Relations – Business Development/Strategy – Marketing This Conference also benefits: • Physician Relationship Management Companies • Customer Relationship Management Companies • Hospital-Physician Solutions Companies Dear Esteemed Colleague, The Physician Liaison Summit – East brings together liaisons, business development, physician outreach, marketing, and referral development specialists primarily located in the Eastern regions of the U.S. to discover strategies for expanding new business and growing referrals. With the health care market constantly changing, it is necessary to constantly reassess the quality of your liaison programs and implement new tools to ensure continued success. Join me on December 8-9 in Philadelphia where industry thought leaders from a variety of hospital/health system settings in our region come together to explore ideas and offer strategies to enhance existing programs. Gain insights and participate in valuable discussions around the most pressing issues that face our role, including ways to: • Discover innovative social media tactics to increase physician engagement • Learn what physicians value and want from liaisons and your network • Build relationships with other key decisions makers • Use data to help prove value and show worth to upper management Don’t miss this opportunity to interact directly with your peers, and return home ready to implement strategies that will increase revenue and grow the success of your organizations. I look forward to seeing you in Philadelphia! Robyn Lewis Director, Business Development and Physician Relations Abington-Jefferson Health Chairperson, 4th Annual Physician Liaison Summit - East CONSIDER A SPONSORSHIP PACKAGE • Present to Key Players in Your Target Market • Take Advantage of 1-on-1 Sponsor/Attendee Meetings Facilitated On-Site CAPTURE A TRUE ROI Through Sponsorship of the Following: Agenda Thought Leadership • Networking Cocktail Reception • Breakfast Symposia • Luncheon • Executive Networking Breaks To inquire about Sponsorship, Exhibit, and Executive Networking Opportunities, Contact Chris Karassik, Business Development Manager, World Congress • Call 781-939-2419 or email Chris.Karassik@WorldCongress.com T h e 4 t h A n n u a l Innovative Strategies to Drive Referrals and Build Lasting Relationships Physician Liaison Summit – East Physician Liaison Summit – East december 8-9, 2015 • Hilton at Penn’s La nding • phil adelphi a, PA To register, please visit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com Educational Underwriters:
DAY ONE – Tuesday, December 8, 2015 • Pre-Summit workshop 7:30 am – 8:30 am Workshop Registration and Morning Coffee 8:30 am – 11:45 am Thereisa15minutecoffee andnetworkingbreakfrom 10:00am–10:15am WORKSHOP: Develop a Digital Marketing and Networking Strategy to Drive Referrals Recognizing the importance of social media is the first step in taking your health system into the digital world. It is crucial for health systems to understand which platform and method to distribute information is most effective at engaging physicians and patients in an effort to increase referrals. Creating a “social” physician at your hospital or health system improves patient care, makes physicians easier to relate to, and increases their engagement and participation. During this interactive workshop, attendees discuss different social media platforms and how they can be used to drive referrals and increase growth of your health system. • Discover top methods for utilizing social media between health system and practice groups • Understand the best tactics for activating referring providers with their patients utilizing social networks • Share innovative methods to manage social content and learn how best to deploy information to your physician base • Discuss how to determine the ROI of your digital engagement efforts Thought Leader TBA 11:45 am – 1:00 pm Lunch on Your Own/Main Summit Registration DAY ONE – Tuesday, December 8, 2015 • main summit 1:00 pm – 1:15 pm Chairperson’s Welcome and Opening Remarks Robyn Lewis Director, Business Development and Physician Relations Abington-Jefferson Health IMPROVE COMMUNICATION AND ENGAGEMENT TACTICS TO GROW MORE BUSINESS 1:15 pm – 2:00 pm Discuss How Provider and Patient Communications Converge to Create One Universal Health Campaign Marketers reach out to patients to acquire and retain. Physician liaisons and health sales reach out to providers to educate and engage. What would happen if both of these worlds came together? What would happen if we could combine both levels of outreach into one patient pathway? • Review case studies on how health care consumerism is closing the gap between patient and providers • Discuss how to pull together health care marketing and sales messages into a singular form of outreach • Learn how to plan, sequence, and deliver the right communications to both providers and patients simultaneously • Determine the proper metrics for success and how to re-use historical data to improve patient and provider relations Gary Druckenmiller, Jr. Vice President, Client Solutions Evariant To register, please visit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com T h e 4 t h A n n u a l Innovative Strategies to Drive Referrals and Build Lasting Relationships Physician Liaison Summit — East Physician Liaison Summit — East december 8-9, 2015 • Hilton at Penn’s La nding • phil adelphi a, PA
To register, please visit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com DAY ONE – Tuesday, December 8, 2015 (Continued) 2:00 pm – 2:45 pm Case Study: Discover What Referring Providers Value and Want from Physician Liaisons and Your Network It is becomingly increasingly difficult to gain access to referring providers in their offices. As health care becomes infinitely more complex, providers have more responsibilities and less desire for face time with liaisons. This lack of communication makes it hard for liaisons to refer patients to an office that they can’t even get into. In this session, hear how one organization has successfully overcome significant access hurdles. • Discuss how to become a welcome guest in a referring providers’ office • Discover how to improve your access tactics based on provider input • Learn how to gain provider’s trust • Understand how to take negative referring provider feedback and use it grow service lines and retain business Kate Hesson Senior Director, Physician Services Einstein Healthcare Network Mary Molnar Senior Director, Physician Services Einstein Healthcare Network 2:45 pm – 3:30 pm Build Valuable Relationships with Other Key Decisions Makers As liaisons know, gaining access to referring providers is the biggest challenge faced in this role, and it is only going to become increasingly more difficult. Liaisons must adapt and find other avenues to get providers to hear what they have to say. This means building relationships with other key decision makers such as Physician Assistants, Nurse Practitioners, Referral Coordinators, Medical Directors, and others. • Hear how to effectively approach key decision makers • Discover innovative relationship building tactics • Learn how values vary from person to person and how you must focus your efforts individually Sara Grosh Director, Physician Outreach and Market Development Lancaster Regional Medical Center 3:30 pm – 4:00 pm Networking and Refreshment Break 4:00 pm – 4:45 pm Case Study: Implement IT Physician Liaisons to Increase Physician Engagement The transition from paper to electronic medical records poses a variety of challenges for physicians and liaisons alike. Hear how one organization has implemented a team of system analysts to be the point people for a physician’s technological needs. • Learn the benefits of having of having a physician champion on your IT liaison team • Discover how liaison IT training increases physician engagement • Hear how to measure the success of your efforts Jenika Schmidt, MBA IT Systems Analyst AdCare Hospital of Worcester 4:45 pm – 5:30 pm Roundtable Discussion: Discuss How to Most Effectively Execute Daily Office Visits For those just starting out in the liaison role, discussing the basics of the role and responsibilities can help you set foot in the right direction; for those well-seasoned in this role, it is always worth revisiting the basics to refresh your tactics and keep yourself in check. In this interactive session, discuss how to organize and execute office visits to deliver the best results. • Learn how to build the right target list • Determine how to most effectively organize your day • Discuss a proper sales approach and how to properly conduct yourself in an office setting • Develop marketing tactics to target anyone that treats patients Joseph Gallagher Physician Liaison Bryn Mawr Rehab Hospital 5:30 pm – 6:30 pm Cocktail and Networking Reception
To register, please visit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com DAY Two – Wednesday, December 9, 2015 8:00 am – 8:45 am Morning Coffee 8:45 am – 9:00 am Chairperson’s Welcome and Review of Day One Robyn Lewis Director, Business Development and Physician Relations Abington-Jefferson Health DEVELOP SALES AND MARKETING TACTICS THAT DRIVE REFERRALS 9:00 am – 9:45 am Case Studies: Explore Methods for Marketing Specialty and Subspecialty Services Referral competition between health systems is fierce no matter where you are. If you are employed by an independent specialty practice your larger competitors can make it extremely difficult to market your services and grow your business. Hear how two different health systems have developed tactics to overcome the barriers of accessing patients. • Implement strategies for getting the word out about your specialty services • Discuss how to combat competition with other larger health systems • Develop tactics to teach patients to ask for specialty services Teri Mobley, MMC Director, Outreach GR Health Ali Willis, MHSA Physician Liaison Mayfield Clinic 9:45 am – 10:30 am Develop Tactics for Effective Service Line Marketing and Promotion Marketing service lines is difficult, between balancing hospital needs with new technologies and procedures that are introduced. It is important to develop a plan that drives referrals and hospital revenue and helps your organization stay competitive in the market. • Learn how to target the primary market and build a stronger brand awareness • Discover techniques for developing a successful marketing strategy • Implement strategies for increasing revenue through service line marketing Jennifer Stroup, MHA Manager, Physician Outreach The Children’s Hospital of Philadelphia 10:30 am – 11:00 am Networking and Refreshment Break 11:00 am – 11:45 am Utilize Your Referral Data to Help Prove Value Data drives results. Yet, knowing what data to use to show measurable results and prove your worth can be a challenge for any program. In this session, hear best practices from an experienced liaison program to better understand the data you should be tracking and how to present that information to C-suite. • Hear how to prove your worth when using relationship measures vs. visit volumes or service line revenue • Learn how to most effectively track and measure your data, and how this can help steer efforts to maximize results • Understand that in order to prove your value, you must connect the data to what is happening in the field Moses Hohman, PhD Chief Executive Officer Human Practice Ty Tillery Physician Relations Specialist MD Anderson Cancer Center 11:45 am – 12:30 pm Use Analytics-driven Intelligence to Target Physicians Hospitals need to arm liaisons with data to more effectively engage physicians critical to their strategies. Pharmaceutical companies have been doing exactly that for decades. But today, many physician liaisons don’t have that same foundational data necessary to target key physicians effectively, or more importantly, to evolve physician engagement given the rapidly changing health care market. In this session, discuss: • Success stories illustrating how to leverage analytics to support multiple strategic initiatives, from referral leakage and service line growth, to population targeting and value-based strategies • Strategies for making data actionable and meaningful to all parts of the organization, from liaisons to analysts to executives • Data and analytics to consider in support of near-term and longer-term organizational goals Amanda Prail Vice President, Product Management, Payer and Provider Solutions IMS Health
To register, please visit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com DAY Two – Wednesday, December 9, 2015 (Continued) DISCUSS HEALTH CARE REFORM STRATEGIES AND HOW TO MANAGE CHANGE 12:30 pm – 1:45 pm Luncheon 1:45 pm – 2:45 pm ROUNDTABLE DISCUSSIONS: Birds of a Feather No matter what your facility, system, hospital, or specialty, the goal is the same:To increase volumes to strategic services lines. During these roundtable discussions, attends split into groups to meet their “birds of a feather” peers who share similar experiences, challenges, and opportunities based on the type of organization they represent. (Attendees may also create their own grouping if one below is not applicable.) Once broken into groups, explore questions with like-minded peers. • Are there tactics that work for all settings? What are your most successful tactics? • What is an untapped opportunity for your organization? Is it specific CMEs, meet and greet for PAs and NPs, peer support and sharing, etc.? • If you could fix one thing that is a challenge for you or your organization, what would it be? Group #1 Group #2 Group #3 Group #4 University/Academic Health Systems Community-Based Health Systems Integrated Delivery Systems Specialty Practices Robyn Lewis Director, Business Development and Physician Relations Abington-Jefferson Health 2:45 pm – 3:30 pm Explore the Effect of Mergers and Acquisitions on the Liaison Role Adapting to the changing landscape resulting from a health system consolidation is no easy task. Not only must liaisons adapt to a new environment, but they must also adapt to new roles and responsibilities. Hear best practices to engage new physicians, grow new markets, and collaborate as one health system. • Overcome the challenges associated with the consolidation of two health systems, including expanding into new markets and helping physicians adapt to new referral networks • Discuss the shift towards clinically integrated networks/ACOs • Discover how to show impact on investment with newly acquired practices • Develop tactics for successfully launching new service lines Christine Sasser-Perry Manager, Physician Liaison Program Duke Medicine 3:30 pm Close of Summit T h e 2 0 1 6 PhysicianLiaisonSummit – South PhysicianLiaisonSummit – SouthMay 1 7 - 1 8 , 2 0 1 6 • H o u s t o n , T X m a r k y o u r c a l e n da r T h e 2 0 1 6 PhysicianLiaisonSummit – Midwest PhysicianLiaisonSummit – MidwestA u g u s t 9 - 1 0 , 2 0 1 6 • Ch i c a g o , i l Link Hospital Marketing, Business Development, and Physician Relations to Grow Referrals and Expand New Business Discover Strategies for Building Referrals, Boosting Revenue, and Increasing Effective Communication
Registration Fee: Register By 10/9/2015 Register By 11/6/2015 Register By 12/8/2015Standard Conference $ 1695.00 $ 1995.00 $ 2295.00 Conference + Workshop $ 1895.00 $ 2195.00 $ 2495.00 Workshop Only $ 200.00 Hospital Health Systems Conference $ 595.00 $ 895.00 $ 1195.00 Conference + Workshop $ 795.00 $ 1095.00 $ 1395.00 Workshop Only $ 200.00 Government Conference $ 295.00 Conference + Workshop $ 395.00 Workshop Only $ 100.00 Fee for conference includes welcome coffee, lunch, reception, refreshments, and web-based conference documentation available pre- and post-event, accessible through password-protected website. Checks in U.S. funds drawn from U.S. bank payable to: WC Research Inc. No personal checks accepted. Verification may be required for rate approvals. Please contact us should you have any special needs. SPECIAL TEAM DISCOUNTS: With so much great content, you can’t possibly cover it alone. Sign up your team and save. Find out more about special group package discounts by calling 800-767-9499 or emailing wcreg@worldcongress.com. Participant Substitution and Cancellations: Your registration may be transferred to a member of your organization up to 24 hours in advance of the conference. Cancellations received in writing on or before 30 days prior to the start of the event will be refunded, less a $395 administrative charge. No refunds will be made after this date; however, the registration fee less the $395 administrative charge can be credited to another World Congress conference if you register within 6 months from the date of this conference. In case of conference cancellation,World Congress’ liability is limited to refund of the conference registration fee only. World Congress reserves the right to alter this program without prior notice. Satisfaction guaranteed: World Congress stands behind the quality of its conferences. If you are not satisfied with the quality of the conference, a credit will be awarded towards a comparable World Congress conference of your choice. Best Value PRSRT STD U.S. Postage PAID Gallery World Congress 500 West Cummings Park, Suite 5200 Woburn, MA 01801 HL15032 Venue: Hilton at Penn’s Landing 201 S. Columbus Blvd. Philadelphia, PA 19106 P: 215-521-6500 www.hiltonpennslanding.com Room Rate: $189 Cut-off date: 11/23/15 F eatured case studies : Case Study: Discover what Referring Providers Value and Want from Physician Liaisons and Your Network • Discuss how to become a welcome guest in a referring providers’ office • Discover how to improve your access tactics based on provider input • Learn how to gain provider’s trust • Understand how to take negative referring provider feedback and use it grow service lines and retain business Kate Hesson Senior Director, Physician Services, Einstein Healthcare Network Mary Molnar Senior Director, Physician Services, Einstein Healthcare Network Case Study: Implement IT Physician Liaisons to Increase Physician Engagement • Learn the benefits of having of having a physician champion on your IT liaison team • Discover how liaison IT training increases physician engagement • Hear how to measure the success of your efforts Jenika Schmidt, MBA IT Systems Analyst AdCare Hospital of Worcester S a v e U p t o $ 6 0 0 W h e n Y o u R e g i s t e r b y 1 0 / 9 / 2 0 1 5 T h e 4 t h A n n u a l Innovative Strategies to Drive Referrals and Build Lasting Relationships Physician Liaison Summit — East Physician Liaison Summit — East december 8-9, 2015 • Hilton at Penn’s Landing • philadelphia, PA Register Now! WEBSITE WorldCongress.com/ LiaisonEast E-MAIL wcreg@ worldcongress.com PHONE 800-767-9499 781-939-2400 outside the U.S. Follow us on Twitter: @wrldhealthcare Please visit the conference website for information to receive this special rate. To register, please visit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com

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HL15032_brochure

  • 1.
    K e yTa k e aw a y s : T h e 4 t h A n n u a l Innovative Strategies to Drive Referrals and Build Lasting Relationships Physician Liaison Summit – East Physician Liaison Summit – East To register, please visit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: [email protected] Organized by: Educational Underwriters: December 8-9, 2015 • Hilton at Penn’s La nding • Phil adelphi a , PA • Determine the proper metrics for success and how to use data to improve patient and provider relations • Discuss how to compete with larger health systems • Learn how to target the primary market and build a strong brand awareness • Develop tactics for successfully launching new service lines • Abington-Jefferson Health • AdCare Hospital of Worcester • Bryn Mawr Rehab Hospital • Duke Medicine • Einstein Healthcare Network • GR Health • Lancaster Regional Medical Center • Mayfield Clinic • The Children’s Hospital of Philadelphia Featured Perspectives from East Coast Hospitals and Health Systems: Plus! Attend a Pre-Summit Workshop on Tuesday, December 8, 2015 Develop a Digital Marketing and Networking Strategy to Drive Referrals S a v e U p t o $ 6 0 0 W h e n Y o u R e g i s t e r b y 1 0 / 9 / 2 0 1 5 Supporting Partner: @WrldHealthcare #wcLiaisonEast
  • 2.
    Who Should Attend: FromHospitals, Health Systems, and Provider Organizations: • Chief Marketing Officers • Chief Operating Officers • Physician Liaisons • Vice Presidents and Directors of: – Physician Liaisons – Physician Relations – Referral Services – Physician Services – Referring Physicians Offices – Hospital and Physician Relations – Business Development/Strategy – Marketing This Conference also benefits: • Physician Relationship Management Companies • Customer Relationship Management Companies • Hospital-Physician Solutions Companies Dear Esteemed Colleague, The Physician Liaison Summit – East brings together liaisons, business development, physician outreach, marketing, and referral development specialists primarily located in the Eastern regions of the U.S. to discover strategies for expanding new business and growing referrals. With the health care market constantly changing, it is necessary to constantly reassess the quality of your liaison programs and implement new tools to ensure continued success. Join me on December 8-9 in Philadelphia where industry thought leaders from a variety of hospital/health system settings in our region come together to explore ideas and offer strategies to enhance existing programs. Gain insights and participate in valuable discussions around the most pressing issues that face our role, including ways to: • Discover innovative social media tactics to increase physician engagement • Learn what physicians value and want from liaisons and your network • Build relationships with other key decisions makers • Use data to help prove value and show worth to upper management Don’t miss this opportunity to interact directly with your peers, and return home ready to implement strategies that will increase revenue and grow the success of your organizations. I look forward to seeing you in Philadelphia! Robyn Lewis Director, Business Development and Physician Relations Abington-Jefferson Health Chairperson, 4th Annual Physician Liaison Summit - East CONSIDER A SPONSORSHIP PACKAGE • Present to Key Players in Your Target Market • Take Advantage of 1-on-1 Sponsor/Attendee Meetings Facilitated On-Site CAPTURE A TRUE ROI Through Sponsorship of the Following: Agenda Thought Leadership • Networking Cocktail Reception • Breakfast Symposia • Luncheon • Executive Networking Breaks To inquire about Sponsorship, Exhibit, and Executive Networking Opportunities, Contact Chris Karassik, Business Development Manager, World Congress • Call 781-939-2419 or email [email protected] T h e 4 t h A n n u a l Innovative Strategies to Drive Referrals and Build Lasting Relationships Physician Liaison Summit – East Physician Liaison Summit – East december 8-9, 2015 • Hilton at Penn’s La nding • phil adelphi a, PA To register, please visit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: [email protected] Educational Underwriters:
  • 3.
    DAY ONE –Tuesday, December 8, 2015 • Pre-Summit workshop 7:30 am – 8:30 am Workshop Registration and Morning Coffee 8:30 am – 11:45 am Thereisa15minutecoffee andnetworkingbreakfrom 10:00am–10:15am WORKSHOP: Develop a Digital Marketing and Networking Strategy to Drive Referrals Recognizing the importance of social media is the first step in taking your health system into the digital world. It is crucial for health systems to understand which platform and method to distribute information is most effective at engaging physicians and patients in an effort to increase referrals. Creating a “social” physician at your hospital or health system improves patient care, makes physicians easier to relate to, and increases their engagement and participation. During this interactive workshop, attendees discuss different social media platforms and how they can be used to drive referrals and increase growth of your health system. • Discover top methods for utilizing social media between health system and practice groups • Understand the best tactics for activating referring providers with their patients utilizing social networks • Share innovative methods to manage social content and learn how best to deploy information to your physician base • Discuss how to determine the ROI of your digital engagement efforts Thought Leader TBA 11:45 am – 1:00 pm Lunch on Your Own/Main Summit Registration DAY ONE – Tuesday, December 8, 2015 • main summit 1:00 pm – 1:15 pm Chairperson’s Welcome and Opening Remarks Robyn Lewis Director, Business Development and Physician Relations Abington-Jefferson Health IMPROVE COMMUNICATION AND ENGAGEMENT TACTICS TO GROW MORE BUSINESS 1:15 pm – 2:00 pm Discuss How Provider and Patient Communications Converge to Create One Universal Health Campaign Marketers reach out to patients to acquire and retain. Physician liaisons and health sales reach out to providers to educate and engage. What would happen if both of these worlds came together? What would happen if we could combine both levels of outreach into one patient pathway? • Review case studies on how health care consumerism is closing the gap between patient and providers • Discuss how to pull together health care marketing and sales messages into a singular form of outreach • Learn how to plan, sequence, and deliver the right communications to both providers and patients simultaneously • Determine the proper metrics for success and how to re-use historical data to improve patient and provider relations Gary Druckenmiller, Jr. Vice President, Client Solutions Evariant To register, please visit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: [email protected] T h e 4 t h A n n u a l Innovative Strategies to Drive Referrals and Build Lasting Relationships Physician Liaison Summit — East Physician Liaison Summit — East december 8-9, 2015 • Hilton at Penn’s La nding • phil adelphi a, PA
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    To register, pleasevisit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: [email protected] DAY ONE – Tuesday, December 8, 2015 (Continued) 2:00 pm – 2:45 pm Case Study: Discover What Referring Providers Value and Want from Physician Liaisons and Your Network It is becomingly increasingly difficult to gain access to referring providers in their offices. As health care becomes infinitely more complex, providers have more responsibilities and less desire for face time with liaisons. This lack of communication makes it hard for liaisons to refer patients to an office that they can’t even get into. In this session, hear how one organization has successfully overcome significant access hurdles. • Discuss how to become a welcome guest in a referring providers’ office • Discover how to improve your access tactics based on provider input • Learn how to gain provider’s trust • Understand how to take negative referring provider feedback and use it grow service lines and retain business Kate Hesson Senior Director, Physician Services Einstein Healthcare Network Mary Molnar Senior Director, Physician Services Einstein Healthcare Network 2:45 pm – 3:30 pm Build Valuable Relationships with Other Key Decisions Makers As liaisons know, gaining access to referring providers is the biggest challenge faced in this role, and it is only going to become increasingly more difficult. Liaisons must adapt and find other avenues to get providers to hear what they have to say. This means building relationships with other key decision makers such as Physician Assistants, Nurse Practitioners, Referral Coordinators, Medical Directors, and others. • Hear how to effectively approach key decision makers • Discover innovative relationship building tactics • Learn how values vary from person to person and how you must focus your efforts individually Sara Grosh Director, Physician Outreach and Market Development Lancaster Regional Medical Center 3:30 pm – 4:00 pm Networking and Refreshment Break 4:00 pm – 4:45 pm Case Study: Implement IT Physician Liaisons to Increase Physician Engagement The transition from paper to electronic medical records poses a variety of challenges for physicians and liaisons alike. Hear how one organization has implemented a team of system analysts to be the point people for a physician’s technological needs. • Learn the benefits of having of having a physician champion on your IT liaison team • Discover how liaison IT training increases physician engagement • Hear how to measure the success of your efforts Jenika Schmidt, MBA IT Systems Analyst AdCare Hospital of Worcester 4:45 pm – 5:30 pm Roundtable Discussion: Discuss How to Most Effectively Execute Daily Office Visits For those just starting out in the liaison role, discussing the basics of the role and responsibilities can help you set foot in the right direction; for those well-seasoned in this role, it is always worth revisiting the basics to refresh your tactics and keep yourself in check. In this interactive session, discuss how to organize and execute office visits to deliver the best results. • Learn how to build the right target list • Determine how to most effectively organize your day • Discuss a proper sales approach and how to properly conduct yourself in an office setting • Develop marketing tactics to target anyone that treats patients Joseph Gallagher Physician Liaison Bryn Mawr Rehab Hospital 5:30 pm – 6:30 pm Cocktail and Networking Reception
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    To register, pleasevisit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: [email protected] DAY Two – Wednesday, December 9, 2015 8:00 am – 8:45 am Morning Coffee 8:45 am – 9:00 am Chairperson’s Welcome and Review of Day One Robyn Lewis Director, Business Development and Physician Relations Abington-Jefferson Health DEVELOP SALES AND MARKETING TACTICS THAT DRIVE REFERRALS 9:00 am – 9:45 am Case Studies: Explore Methods for Marketing Specialty and Subspecialty Services Referral competition between health systems is fierce no matter where you are. If you are employed by an independent specialty practice your larger competitors can make it extremely difficult to market your services and grow your business. Hear how two different health systems have developed tactics to overcome the barriers of accessing patients. • Implement strategies for getting the word out about your specialty services • Discuss how to combat competition with other larger health systems • Develop tactics to teach patients to ask for specialty services Teri Mobley, MMC Director, Outreach GR Health Ali Willis, MHSA Physician Liaison Mayfield Clinic 9:45 am – 10:30 am Develop Tactics for Effective Service Line Marketing and Promotion Marketing service lines is difficult, between balancing hospital needs with new technologies and procedures that are introduced. It is important to develop a plan that drives referrals and hospital revenue and helps your organization stay competitive in the market. • Learn how to target the primary market and build a stronger brand awareness • Discover techniques for developing a successful marketing strategy • Implement strategies for increasing revenue through service line marketing Jennifer Stroup, MHA Manager, Physician Outreach The Children’s Hospital of Philadelphia 10:30 am – 11:00 am Networking and Refreshment Break 11:00 am – 11:45 am Utilize Your Referral Data to Help Prove Value Data drives results. Yet, knowing what data to use to show measurable results and prove your worth can be a challenge for any program. In this session, hear best practices from an experienced liaison program to better understand the data you should be tracking and how to present that information to C-suite. • Hear how to prove your worth when using relationship measures vs. visit volumes or service line revenue • Learn how to most effectively track and measure your data, and how this can help steer efforts to maximize results • Understand that in order to prove your value, you must connect the data to what is happening in the field Moses Hohman, PhD Chief Executive Officer Human Practice Ty Tillery Physician Relations Specialist MD Anderson Cancer Center 11:45 am – 12:30 pm Use Analytics-driven Intelligence to Target Physicians Hospitals need to arm liaisons with data to more effectively engage physicians critical to their strategies. Pharmaceutical companies have been doing exactly that for decades. But today, many physician liaisons don’t have that same foundational data necessary to target key physicians effectively, or more importantly, to evolve physician engagement given the rapidly changing health care market. In this session, discuss: • Success stories illustrating how to leverage analytics to support multiple strategic initiatives, from referral leakage and service line growth, to population targeting and value-based strategies • Strategies for making data actionable and meaningful to all parts of the organization, from liaisons to analysts to executives • Data and analytics to consider in support of near-term and longer-term organizational goals Amanda Prail Vice President, Product Management, Payer and Provider Solutions IMS Health
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    To register, pleasevisit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: [email protected] DAY Two – Wednesday, December 9, 2015 (Continued) DISCUSS HEALTH CARE REFORM STRATEGIES AND HOW TO MANAGE CHANGE 12:30 pm – 1:45 pm Luncheon 1:45 pm – 2:45 pm ROUNDTABLE DISCUSSIONS: Birds of a Feather No matter what your facility, system, hospital, or specialty, the goal is the same:To increase volumes to strategic services lines. During these roundtable discussions, attends split into groups to meet their “birds of a feather” peers who share similar experiences, challenges, and opportunities based on the type of organization they represent. (Attendees may also create their own grouping if one below is not applicable.) Once broken into groups, explore questions with like-minded peers. • Are there tactics that work for all settings? What are your most successful tactics? • What is an untapped opportunity for your organization? Is it specific CMEs, meet and greet for PAs and NPs, peer support and sharing, etc.? • If you could fix one thing that is a challenge for you or your organization, what would it be? Group #1 Group #2 Group #3 Group #4 University/Academic Health Systems Community-Based Health Systems Integrated Delivery Systems Specialty Practices Robyn Lewis Director, Business Development and Physician Relations Abington-Jefferson Health 2:45 pm – 3:30 pm Explore the Effect of Mergers and Acquisitions on the Liaison Role Adapting to the changing landscape resulting from a health system consolidation is no easy task. Not only must liaisons adapt to a new environment, but they must also adapt to new roles and responsibilities. Hear best practices to engage new physicians, grow new markets, and collaborate as one health system. • Overcome the challenges associated with the consolidation of two health systems, including expanding into new markets and helping physicians adapt to new referral networks • Discuss the shift towards clinically integrated networks/ACOs • Discover how to show impact on investment with newly acquired practices • Develop tactics for successfully launching new service lines Christine Sasser-Perry Manager, Physician Liaison Program Duke Medicine 3:30 pm Close of Summit T h e 2 0 1 6 PhysicianLiaisonSummit – South PhysicianLiaisonSummit – SouthMay 1 7 - 1 8 , 2 0 1 6 • H o u s t o n , T X m a r k y o u r c a l e n da r T h e 2 0 1 6 PhysicianLiaisonSummit – Midwest PhysicianLiaisonSummit – MidwestA u g u s t 9 - 1 0 , 2 0 1 6 • Ch i c a g o , i l Link Hospital Marketing, Business Development, and Physician Relations to Grow Referrals and Expand New Business Discover Strategies for Building Referrals, Boosting Revenue, and Increasing Effective Communication
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    Registration Fee: RegisterBy 10/9/2015 Register By 11/6/2015 Register By 12/8/2015Standard Conference $ 1695.00 $ 1995.00 $ 2295.00 Conference + Workshop $ 1895.00 $ 2195.00 $ 2495.00 Workshop Only $ 200.00 Hospital Health Systems Conference $ 595.00 $ 895.00 $ 1195.00 Conference + Workshop $ 795.00 $ 1095.00 $ 1395.00 Workshop Only $ 200.00 Government Conference $ 295.00 Conference + Workshop $ 395.00 Workshop Only $ 100.00 Fee for conference includes welcome coffee, lunch, reception, refreshments, and web-based conference documentation available pre- and post-event, accessible through password-protected website. Checks in U.S. funds drawn from U.S. bank payable to: WC Research Inc. No personal checks accepted. Verification may be required for rate approvals. Please contact us should you have any special needs. SPECIAL TEAM DISCOUNTS: With so much great content, you can’t possibly cover it alone. Sign up your team and save. Find out more about special group package discounts by calling 800-767-9499 or emailing [email protected]. Participant Substitution and Cancellations: Your registration may be transferred to a member of your organization up to 24 hours in advance of the conference. Cancellations received in writing on or before 30 days prior to the start of the event will be refunded, less a $395 administrative charge. No refunds will be made after this date; however, the registration fee less the $395 administrative charge can be credited to another World Congress conference if you register within 6 months from the date of this conference. In case of conference cancellation,World Congress’ liability is limited to refund of the conference registration fee only. World Congress reserves the right to alter this program without prior notice. Satisfaction guaranteed: World Congress stands behind the quality of its conferences. If you are not satisfied with the quality of the conference, a credit will be awarded towards a comparable World Congress conference of your choice. Best Value PRSRT STD U.S. Postage PAID Gallery World Congress 500 West Cummings Park, Suite 5200 Woburn, MA 01801 HL15032 Venue: Hilton at Penn’s Landing 201 S. Columbus Blvd. Philadelphia, PA 19106 P: 215-521-6500 www.hiltonpennslanding.com Room Rate: $189 Cut-off date: 11/23/15 F eatured case studies : Case Study: Discover what Referring Providers Value and Want from Physician Liaisons and Your Network • Discuss how to become a welcome guest in a referring providers’ office • Discover how to improve your access tactics based on provider input • Learn how to gain provider’s trust • Understand how to take negative referring provider feedback and use it grow service lines and retain business Kate Hesson Senior Director, Physician Services, Einstein Healthcare Network Mary Molnar Senior Director, Physician Services, Einstein Healthcare Network Case Study: Implement IT Physician Liaisons to Increase Physician Engagement • Learn the benefits of having of having a physician champion on your IT liaison team • Discover how liaison IT training increases physician engagement • Hear how to measure the success of your efforts Jenika Schmidt, MBA IT Systems Analyst AdCare Hospital of Worcester S a v e U p t o $ 6 0 0 W h e n Y o u R e g i s t e r b y 1 0 / 9 / 2 0 1 5 T h e 4 t h A n n u a l Innovative Strategies to Drive Referrals and Build Lasting Relationships Physician Liaison Summit — East Physician Liaison Summit — East december 8-9, 2015 • Hilton at Penn’s Landing • philadelphia, PA Register Now! WEBSITE WorldCongress.com/ LiaisonEast E-MAIL wcreg@ worldcongress.com PHONE 800-767-9499 781-939-2400 outside the U.S. Follow us on Twitter: @wrldhealthcare Please visit the conference website for information to receive this special rate. To register, please visit www.worldcongress.com/liaisoneast • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: [email protected]