Holding ACEs – A Practical Model for Jump Starting New Product Teams

Holding ACEs
AN ACCOUNTABILITY FRAMEWORK
TO HELP YOU DELIVER THE NEW

Andrew Marshall [Drew]
Principal

Primed Associates, LLC

INNOVATION MEANS
INTRODUCING CHANGE
INTO INHERENTLY
STABLE SYSTEMS

INNOVATION REQUIRES
A PERSISTENT FOCUS
ON VALUE CREATION

OBJECTIVES
• Share some thought starters on the challenges
of managing accountabilities in innovation
• Explore the value of trust in productive
relationships and how to build it
• Understanding the power of social networks
• Identify the keys to motivation
• Review goal‐based accountability
• Consider ACEs™

WHAT KEEPS YOU UP AT NIGHT?

No problem can be solved from
the same level of consciousness
that created it.
ALBERT EINSTEIN
PHYSICIST PHILOSOPHER PATENT CLERK

HOW DO YOU HOLD PEOPLE TO
ACCOUNT FOR THEIR ACTIONS?

Without trust there is nothing.
ANONYMOUS
PROLIFIC & MOST QUOTED AUTHOR OF ALL TIME

au∙ton∙o∙my
noun ȯ‐`tä‐nə‐mē
Definition
1: the quality or state of being self‐governing;
especially : the right of self‐government
2: self‐directed freedom and especially moral independence

mas∙tery
noun mas‐t(ə‐)rē
Definition
1: the authority of a master : dominion
2: the upper hand in a contest or competition : superiority,
ascendancy

pur∙pose
noun pər‐pəs
Definition
1: something set up as an object or end to be attained :
intention
2: resolution, determination

A QUICK EXERCISE
Answer the following questions with a score of 0‐10
Where 0 = None & 10 = Most
1. How much autonomy do you have over time?
2. How much autonomy do you have over your
tasks?
team?
technique?
Copyright © Primed Associates, LLC. 2011

>28 = positive autonomy
<28 = negative autonomy


We don’t see the world the way it is.
We see the world the way we are.
ANAÏS NIN
20TH CENTURY AUTHOR PHILOSOPHER

ORGANIZATIONS
ARE NOT THEIR
CHARTS

PUTTING THE FUN
IN FUNCTIONS

OR IS THAT
DYSFUNCTION?

DOING SOMETHING NEW?
You must:
• elevate the level of trust within the team or
organization,
• make your expectations visible,
• tie commitments to those expectations,
• share the responsibility to hold each other
accountable.
How do we get there from here?

WHAT DO ACE’s REPRESENT?
• The foundation of all effective ACE
transactions is the establishment and
maintenance of trust.
• The sum of all ACEs ‘held’ by two people, a
group or multiple groups is a measure of their:
– intent (what are we trying to achieve?),
– focus (who is doing what?),
– productivity (what are we achieving?) and,
– capacity (what else might we achieve?).

The greatest achievement of the
human spirit is to live up to one’s
opportunities and make the most
of one’s resources.
MARQUIS DE VAUVENARGUES
A MODERN STOIC , WRITER & MORALIST

To be trusted is a greater
compliment than being loved.
GEORGE MACDONALD
AUTHOR, POET, PHILOSOPHER & MINISTER

EXPECTATIONS
A clear statement of expectations
includes parameters of
performance including time, cost
and any additional features or
functionality required.


COMMITMENT
A clear commitment to act
requires acknowledgement of
the performance parameters
and the raising of any potential
concerns.


ACCOUNTABILITY
The mutual acknowledgment of
the performance considerations
and the acceptance constitutes
the establishment shared of
accountability which will be
jointly managed over time.

ANOTHER QUICK EXERCISE
1. How do you set expectations?
2. How do you confirm your expectations are
understood?
3. How do you recognize commitments?
4. How do you assess commitments over time?
5. How do you manage accountability?

How you answer these questions speaks
volumes about your effectiveness.

By mutual confidence and mutual
aid ‐ great deeds are done, and
great discoveries made
HORACE
ROMAN LYRIC POET

Although prepared for martyrdom,
I preferred that it be postponed.
SIR WINSTON CHURCHILL
PRIME MINISTER OF GREAT BRITAIN, LIKED A DRINK

Every day you may make progress.
Every step may be fruitful. Yet there will
stretch out before you an ever‐
lengthening, ever‐ascending, ever‐
improving path. You know you will never
get to the end of the journey. But this, so
far from discouraging, only adds to the
joy and glory of the climb.
SIR WINSTON CHURCHILL
PRIME MINISTER OF GREAT BRITAIN, LIKED A DRINK

WHAT QUESTIONS
DO YOU HAVE?

Andrew Marshall [Drew]
Principal

Primed Associates, LLC

Twitter:@DrewCM
drew@thinkprimed.com
Mobile: 609-613-3975


Holding ACEs – A Practical Model for Jump Starting New Product Teams

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