Horlicks - Brand Extension and Product Line Extension

Horlicks - Brand Extension and Product Line Extension

• 1.
  SIVAKUMAR
• 2.
  Origin 1873: J am e s H o r l i c k + Wi l l i a m = f o u n d e d J & W Ho r l i c k s I n I n d i a , o v e r 2 Bi l l i o n c u p s o f Ho r l i c k s a r e d r u n k e v e r y y e a r
• 3.
  Horlicks – TheMarket Leader
• 4.
  The Journey Since 1920s
• 6.
  Horlicks – HealthDrinks J u n i o r Ho r l i c k s (1995)
• 7.
  Standard Horlicks Horlicks Flavors since 2003
• 8.
  Women’s Horlicks (1997) & Mother’s Horlicks
• 9.
  Horlicks Lite (2005)
• 10.
  Nutribar (2009)
• 11.
  Horlicks Biscuits (1992) Corn Flakes Biscuit
• 12.
  Cookies
• 13.
  Horlicks Biscuits -Juniors
• 14.
  Cream Biscuits
• 15.
  Multigrain Noodles /Foodles (2010)
• 16.
  Chill Dood (2010) Ready to Drink Flavoured Milk
• 17.
  Oats
• 18.
  Me r c i!!
• 19.
  References http://www.slideshare.net/sharathghosh/horlicks-brand-dossier http://gsk-ch.in/Products.aspx http://en.wikipedia.org/wiki/Horlicks