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Hotel Marketing Trends 2013
This document discusses emerging trends in hotel marketing that properties need to be aware of to be ready for the future. It highlights the importance of [1] using stunning visual content, clear website architecture and optimizing speed; [2] optimizing the hotel's presence on Google through search and local visibility; [3] leveraging social media like Facebook and reviews; [4] analyzing current marketing efforts; and [5] developing a fully integrated 360 degree marketing strategy across channels rather than focusing on individual tactics. The key is having a cohesive brand identity and shareable content distributed across connected marketing channels.
Hotel Marketing Trends 2013
- 1. HOTEL marketing TRENDS Is your hotel ready for the future?
- 2. What a searchresult looks like?
- 3. What matters ? Qualified Shareable Backlinks Content Design + Architecture + Speed
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- 6. Do you reallywant to share this?
- 7. 1 - Usestunning visuals!
- 8. 2 – Yourwebsite architecture should be clear Google will provide punish sites that fail to provide simple navigation for users
- 9. 2 – Optimizeyour Google presence
- 10. 3 – andyour local visibility
- 11. Google is nowLOCAL
- 12. 4 – Whosaid social media can’t help? Is Facebook Graph Search better than plain reviews?
- 13. When you talkwith your agency, it often looks like… #HELP
- 14. 5 – Analysewhat you are doing * Think about your ROI
- 15. Does a hotel really need social media?
- 16. Don’t waste your time,you should stay focused on marketing influencers!
- 17. Not everyone shouldhave a page The most important is to have something to say!
- 18. How to turnyour booking engine into a social conversion machine?
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- 20. Trip planning + + is the next generation of social media for travellers
- 21. How to reach your customers on social medias?
- 22. the fall ofregular search the rise of meta search Search trends are changing …travelers are no longer satisfied with a generalized search …a rise of travelers using meta-search, TripAdvisor or OTAs to find their hotels
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- 24. why meta search? Protectyour brand
- 25. The New TravellerWorld Mobile & Multi-devices
- 26. FRAGMENTATION IS THEENEMY OF HOTEL MARKETING SEO PPC Meta search Brand website
- 27. think 360° We arenot talking about a website, a PPC campaign, a bunch of keywords or a great advertising banner… … we are talking about a fully 360° optimized marketing campaign strategy!
- 28. TAKE AWAYS • Cohesivebrand identity • Connectivity of your channels • Shareable content And that just gets you started