Houston Inventors Association - Branding Guidelines Training
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The document outlines ten key strategies for gaining a competitive edge in branding and marketing, emphasizing the importance of brand identity, consistency, and employee training. It stresses that clear communication of value propositions and leveraging customer engagement through positive reputation are crucial for success. Additionally, it highlights the necessity of maintaining a strong online presence across various platforms to enhance brand visibility.
Houston Inventors Association - Branding Guidelines Training
- 1. Top 10 Tips to Gain the Competitive Edge JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
- 2. Young people view more than 40,000 ads per year on television alone… http://pediatrics.aappublications.org/cgi/content/full/118/6/2563
- 3. Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”
- 7. Branding 101 Top 10 Tips #1 Take Away
- 8. Branding 101: A brand is the identity of a specific product, service, or business
- 10. Brands Can Be: Name Sign Symbol Color Combo Slogan World's First Trademark?
- 12. Top 10 Tips: Focus Tagline Consistency Quality Use It Share It Talk the Talk Harness Fans Reputation Let Go A Little
- 14. What are you going to do for me? Focus on the #1 thing you provide
- 15. “ The best most convenient drugstore with high profit per customer visit” Good To Great: Why Some Companies Make The Leap...and Other's Don't
- 17. Get One! Be Short, Be Clear, Tell Me What You Do
- 18. Taste Great! Less Filling!
- 21. Pick It & Stick With It 10 Years to build brand recognition
- 26. Are You Top of the Line? No Cheese, No Fuzz, No Old
- 29. Everywhere. Site , Facebook , YouTube , Twitter , Zazzle , Amazon Store , Business Cards , Banners , Brochures , Shirts , Pens , Stickers , Cups …
- 33. Press Kit: Make it easy for others to use… and they will
- 34. What to put in it? Logos For Print For Web Hi-Res Photos (remember… Quality) Need to Know NOW! Media Contact Generous, Easy to Understand, Rules of Use.
- 37. Train Your Employees Focus on the #1, say the same thing, say it over and over and over again
- 38. “ It’s My Pleasure” It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you. ~ Mike Schisler, Regional Management Consultant
- 40. Let Your Fans Rave Ask for raves. Tell ‘em where to rave. Make it easy to rave.
- 43. More Important than Pretty Pics A bad reputation can be deafening and deadly
- 46. Don’t Make an A** of Yourself Be Fun, Be Kind, Be Grateful
- 47. If you don’t get anything else… get this.
- 48. Be Consistent
- 49. The End. http://www.slideshare.net/jjlassberg JJL assberg.com www.schipul.com/jjlassberg Schipul - The Web Marketing Company
- 50. Thanx a million for the pics! All photos used are Creative Commons Licensed and linked from Flickr Galleries available here: http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/ http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/
Editor's Notes
- #5: Personality of a product, company or service.
- #6: Personality of a product, company or service.
- #7: Personality of a product, company or service.
- #12: Personality of a product, company or service.
- #15: A brand can take many forms, including a name , sign , symbol , color combination or slogan .
- #18: More important than your logo – especially when starting out.
- #20: Personality of a product, company or service.
- #22: More important than your logo – especially when starting out.
- #25: Personality of a product, company or service.
- #27: More important than your logo – especially when starting out.
- #28: Personality of a product, company or service.
- #30: More important than your logo – especially when starting out.
- #31: Personality of a product, company or service.
- #32: Personality of a product, company or service.
- #34: Logos, photos, media contact, generous rules of use
- #36: Personality of a product, company or service.
- #38: Logos, photos, media contact, generous rules of use
- #41: Logos, photos, media contact, generous rules of use
- #42: Personality of a product, company or service.
- #44: Logos, photos, media contact, generous rules of use
- #46: Personality of a product, company or service.
- #47: Logos, photos, media contact, generous rules of use
- #49: Logos, photos, media contact, generous rules of use