How AI / ChatGPT Drives Business Growth
0 likes192 views
The document outlines a webinar discussing how AI, particularly ChatGPT, can drive business growth by employing digital tools to enhance brand performance. It emphasizes the importance of understanding AI's impact on market research, integrating it into business strategies, and preparing for future changes to gain a competitive advantage. The presentation also explores various AI applications, market insights, and strategies for companies to capitalize on AI technologies for better customer engagement and operational efficiency.
How AI / ChatGPT Drives Business Growth
- 1. How AI / ChatGPT Drives Business Growth NewMR Webinar June 2023 Hao Wu 吴皓 HaoLifeLab 好会洞察
- 2. Will AI take over human? 2 May,2023 www.haolifelab.com | [email protected] Source: The New Yorker | https://mp.weixin.qq.com/s/OsH5_WfmDxzJoiXC0WzbCg | https://ctnewsjunkie.com/2023/03/06/artificial-intelligence-taking-human-jobs/
- 3. Therefore, we'd like to use the following framework to assess AI's impact on brand growth May,2023 3 www.haolifelab.com | [email protected] Hindsight Insight Foresight “What happened” “What it is likely to happen” “What should we do” Win Now Win Future Learn to use the established digital and AI tools to boost business growth Prepare & Plan for Change: Gain the First Mover advantage Understand & Monitor the trend to define the strategical direction • Understand AI's impact on the insight industry and identify potential challenges • Learn practical strategies & watch-outs to integrate AI technologies for companies & individuals • Explore the evolution and successful applications of Digital & AI tools to understand the market & consumer
- 4. Hindsight - Digital x AI x Insight - Revitalize Brand Growth 2023 4 Deck name credit to ChatGPT Cover picture credit to Dall-E-2
- 5. Post Launch (Continuous Optimization) 5 The 9 digital & AI tools that empower the whole brand growth process May,2023 Strategic Tactic 4. Interview 1 billion Chinese consumers Quickly & accurately interview 1 billion consumers via the collaboration with China Telecom, China UnionPay “Where to play” “How to play” Innovation (Marketing mix – 4Ps) Leverage massive behavioral & perceptual data from real consumers for innovation 2.Tmall C2B Innovation Capture the real shopping behavior (Ecommerce & Offline) to evaluate marketing mix (4Ps) 3. Simulated / In-store shopping • Sales trend • Competitor landscape • Product trend • Consumer profile • Market & TA size 1.Ecommerce big data + Social listening + Sizing, Targeting and Position (STP) 8. Customized AI Interview Use AI to reach massive consumers & measure usage experience in an interactive way Communication (Content + Channel) 6. Social ad evaluation 7. Channel/App usage & impact Improve social ads effectiveness via ultra-quick pre-testing & post AI-coded learning • Big data to map real usage behavior • Advanced model to derive the importance across purchase journey 5. Online real-time 100+ people focus group discussion AI – Powered scalable qualitative interview with quantitative insights Understand consumer feedback in real time • Advanced model to understand the attribution of individual channel & synergy • Simulator to guide future budget planning 9. Campaign ROI Optimizer [email protected]
- 6. The simulated EC environment could capture the real behavior from interest to final purchase of all products (Client + Competitors) May,2023 6 The Simulated EC environment - HaoLifeLab will provide free image sourcing service to build the EC page www.haolifelab.com | [email protected] Check out (Purchase) 政策 - 碳高峰，碳中和 PDP (Consider) 政策 - 碳高峰，碳中和 Search result (Interest) Click to try the link • 10~20 key Products are shown in random order • Capture the click behavior (interest) of each product • Click to see the detailed page of each product • Capture the add to cart behavior • Finally, record the check-out action as the purchase behavior
- 7. It could also be used to evaluate offline marketing mix (package, product etc.) with capturing the real behavior from consumers May,2023 7 The Simulated offline store/shelf www.haolifelab.com | [email protected] 3D virtual stores/shelves (could simulate anything! Click to see the video)
- 8. Beyond that, we could also provides A/B testing in real convenience stores May,2023 8 www.haolifelab.com | [email protected]
- 9. Insight - Market Research 3.0 - How AI/ChatGPT is Reshaping Insights 2023 9 Deck name credit to ChatGPT Cover picture credit to Dall-E-2
- 10. Let’s look on some data … 10 May,2023 www.haolifelab.com | [email protected] Source: GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models | How AI will reinvent the market research industry (n=250 market research decision makers) 80% U.S. workforce have at least 10% work tasks affected by GPTs 93% market researchers see AI as an industry opportunity 50% market researchers are looking for trainings to protect jobs against AI 22% market researchers are contemplating leaving the industry.
- 11. 11 May,2023 www.haolifelab.com | [email protected] 2.Content 3.Office work 4.Human–machine interaction 1.Chat Source: insight platforms | 刘言飞语 https://mp.weixin.qq.com/s/Kf-WWJXGUW2FAWjI8o--bw Generative AI will break the ‘impossible three’ in the market research industry across four levels Easy Difficult Generative AI
- 12. Level 1 Chat – ChatGPT: Translator & Chat Survey 12 May,2023 www.haolifelab.com | [email protected] Chat bot 1
- 13. Level 2 Creator Tools – Creators could use generative AI to generate content (AIGC) in a massive, cheap & fast way 13 May,2023 www.haolifelab.com | [email protected] Content 2 Source: https://mp.weixin.qq.com/s/b1v2Jp04119bDeyuBLv_Iw | https://mp.weixin.qq.com/s/Kf-WWJXGUW2FAWjI8o--bw Copywriting （Avg cost per text: free, 5min） Voice/Video （Avg cost per video: 20 RMB, 30min） Design/Package （Avg cost per image: <10 RMB, 10min） Live steaming （Avg cost : 5~10k RMB/month） (click to see video)
- 14. Level 3 Office Work – Innovation + Incubation 14 May,2023 www.haolifelab.com | [email protected] Office Work 3 Source: Prompt - A practical guide to AI-powered brand growth with ChatGPT |https://www.youtube.com/watch?v=G_6uzgRSI7c | https://www.2cv.com/insights/the-impact-of-chatgpt-on-market-research/ The AI tool like ChatGPT will massively reduce the Cost, Timing, Needs for market/user/strategy research Search for customized & comprehensive info • Learn the trend • Define market & audience Generate the tailor-made content • Survey & Discussion guide • Translation or rephasing or simplifying • Product innovation – Concept, Idea, Product name, Design… • Communication: Brand positioning, Slogan, Creative… Organize & Analyze text for granular insight • Analyze unstructured data at scale (social listening/OE coding…） • Personalized customer experience & feedback • Knowledge management ChatGPT Pre-launch Launch Post-Launch Marketing Stage
- 15. Level 3 Office Work – Innovation 15 May,2023 www.haolifelab.com | [email protected] Office Work 3 Source: AIGC|探索AIGC在网易严选中的应用 https://mp.weixin.qq.com/s/GargWzAGH7QyRanIgZxiCQ 营销概念设计策略-AI完成 Marketing Concept Design - AI 信息整合，包装设计 - 人工完成 Information integration, packaging design - Human
- 16. Level 4 Human–machine interaction – Chat PDF 16 May,2023 www.haolifelab.com | [email protected] HMI 4 Source: ChatPDF https://www.chatpdf.com/
- 17. Foresight - AI Transformation - Winning the Future from Now 2023 17 Deck name credit to ChatGPT Cover picture credit to MidJourney
- 18. The dream of one-person businesses will become true with the help of AI 18 May,2023 www.haolifelab.com | [email protected] Source: https://www.msn.com/en-us/money/companies/a-guy-is-using-chatgpt-to-turn-dollar100-into-a-business-making-as-much-money-as-possible-here-are-the-first-4-steps-the-ai- chatbot-gave-him/ar-AA18SQq4 Thanks to ChatGPT — along with other AI tools like image-generator DALL-E — Greathouse Fall said that he managed to raise $1,378.84 for his company in just one day, though Insider could not verify that amount. The company is now valued at $25,000, according to a tweet by Greathouse Fall. As of Monday, he said that his business had generated $130 in revenue, though Insider was not able to verify that amount or how it was generated. Step one: "Buy a domain and hosting" Step two: "Set up a niche affiliate website" Step three: "Leverage social media" Step four: "Optimize for search engines" https://www.greengadgetguru.com/
- 19. 4 steps to manage AI transformation for individual 19 May,2023 www.haolifelab.com | [email protected] Source: 如何在遍布 AI 的世界里游刃有余地生活https://mp.weixin.qq.com/s/0Y4O2ryXMFIjLwOc0WuymQ 1 Learn how to use AI 2 Use AI in the daily work/life 3 Redesign the workflow with AI 4 Make AI for good
- 20. A recent example – preparing for the kick-off meeting - How to quickly understand the chicken market in China? 20 Mar, 2023 www.haolifelab.com | [email protected] Fact check （Bing + Desk research） Hypothesis generation (ChatGPT)
- 21. Therefore, we'd like to use the following framework to assess AI's impact on brand growth May,2023 21 www.haolifelab.com | [email protected] Hindsight Insight Foresight “What happened” “What it is likely to happen” “What should we do” Win Now Win Future Learn to use the established digital and AI tools to boost business growth Prepare & Plan for Change: Gain the First Mover advantage Understand & Monitor the trend to define the strategical direction • Understand AI's impact on the insight industry and identify potential challenges • Learn practical strategies & watch-outs to integrate AI technologies for companies & individuals • Explore the evolution and successful applications of Digital & AI tools to understand the market & consumer
- 22. HaoLifeLab leverages Digital & AI & Insight to understand the market and consumers with speed, quality and efficiency is the key to breakthrough. Mar,2023 22 www.haolifelab.com | [email protected] Digital & AI & Insight Consumer centric Growth
- 23. We tailor solutions for clients of all sizes and grow together May,2023 23 www.haolifelab.com | [email protected]
- 24. We are the recognized speaker & consultant to discuss how AI, ChatGPT drive business growth May,2023 24 www.haolifelab.com | [email protected]
- 25. Q&A Thanks！ Welcome to contact [email protected] Mobile/WeChat +86 15221719255 LinkedIn https://www.linkedin.com/in/hao- wu-6136874a/ 25 May,2023 www.haolifelab.com | [email protected]
- 26. Sponsors