How Blogging Can Benefit Your Business
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This document provides an overview of blogging and how it can benefit businesses. It defines blogging as online journals that can include various media. Blogging builds trust, brands, and humanizes companies. Frequent blogging 1-3 times per week correlates with customer acquisition. Common blogging topics include company/product news and tutorials. For beginners, WordPress is recommended to start blogging easily and share posts across social networks like Google+, Twitter and Facebook according to the "rule of 7" for visibility. Links are also provided for additional blogging resources and syndication tools.
How Blogging Can Benefit Your Business
- 1. How Blogging Can Benefit Your Business by Nile Flores http://blondish.net
- 2. Objective ❏ ❏ ❏ ❏ ❏ What is blogging? Benefits of blogging. Brief coverage on how to start blogging. What to do with your blog post after you've published it? Topics to help you never have a problem coming up with something to write.
- 3. What is blogging? Blogging is usually known as a slang term for web log or web logging. It use to be something compared to a diary or journal, but today it is used for a variety of topics. It’s also not just writing. Blogging can involve using other media like audio, video, and images.
- 4. Why blog? ❏ ❏ ❏ ❏ Builds trust Builds the brand and what it stands for Gives a more human feel for the consumer A way to market using content even in ways you don’t have to feel like you spammed them.
- 5. Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. - HubSpot State of Inbound Marketing, 2012
- 6. Please note on the previous statistic that it is not necessarily required to blog twice, but to blog frequently - at least 1 to 3 times per week or once a day will do fine.
- 7. Nearly 40% of US companies use blogs for marketing purposes. - eMarketer, August 2010
- 8. 70% of the links search users click on are organic, not paid. - Marketing Sherpa, February 2007
- 9. What can you blog about? ❏ Company news ❏ Product demonstrations ❏ Interviews with peers or leaders in your niche ❏ Roundup of niche news ❏ Specials and discounts ❏ Public Events ❏ Customer spotlight ❏ Tutorials ❏ Special Interest Topics
- 10. But I’ve been blogging and don’t know what to blog about anymore?
- 11. Instead of thinking outside the box, get rid of the box. - Deepak Chopra
- 12. If you’re suffering bloggers block... It’s because of either lack of knowledge, lack of interest, discouraged by lack of traffic, or even stress. All of these problems CAN be solved.
- 13. But I’ve never blogged before! I don’t know what to do or where to start? When is it the perfect time to begin blogging?
- 14. Starting A Blog The easiest, fastest, cheapest, and most effective tool to get you started in blogging is to use WordPress. ( http://wordpress.org ) WordPress is a content management system built to handle any type of website, including a blog.
- 15. Wait… I already have an existing website!
- 16. That’s ok! You can have a WordPress installed in a sub directory (folder) and run it there. Or you can convert the entire site to WordPress. Normally business owners like to start out with the first option as they can use this time to get use to using WordPress and to blogging.
- 17. Handy WordPress Plugins ❏ Digg Digg http://wordpress.org/plugins/digg-digg/ ❏ Feedburner http://wordpress.org/plugins/feedburner-plugin/ ❏ WordPress SEO by Yoast http://wordpress. org/plugins/wordpress-seo/ ❏ Yet Another Related Post Plugin http://wordpress. org/plugins/yet-another-related-posts-plugin/
- 18. Handy Syndication Tools ❏ ❏ ❏ ❏ RSS Grafitti (Facebook application) Dlvr.it Bufferapp.com Hootsuite.com
- 19. Blogging for Newbies Do like Nike’s old slogan and... JUST DO IT! Now is the perfect time to blog!
- 20. So, I’ve blogged. Now what?
- 21. Time to tell the world! Don’t be shy.
- 22. You cannot expect traffic by search engine alone, especially when search engines are becoming more social oriented. - Me
- 23. Where to share? ❏ ❏ ❏ ❏ ❏ ❏ Google+ Twitter Facebook Biz Sugar StumbleUpon Your business newsletter ❏ Pinterest ❏ Youtube ❏ Niche related social bookmark sites ❏ Press Release sites
- 24. Rule of 7 This old marketing rule refers to the fact that it takes about 7 times for a message to be seen or heard before it is acted upon (example: buying or subscribing.) Keep this in mind and make sure you’re sharing your articles at various times of the day and on several social platforms.
- 25. Link Resource: Social Network And Social Bookmark Sites Google+ http://plus.google.com Twitter http://twitter.com Facebook http://facebook.com Pinterest http://pinterest.com Biz Sugar http://bizsugar.com StumbleUpon http://stumbleupon.com Youtube http://youtube.com
- 26. Bonus Syndication Resources Triberr.com JustRetweet.com Connect with other bloggers. Usually works better for those needing exposure on Twitter. Gamified like system where you share others’ articles out on the social networks and earn points to promote your own. Facebook, Google+, and Twitter.
- 27. Any Questions?