Uploaded bySoumitra Roy
How Can Magazines Survive and Stay Relevant in the Digital Age
The document outlines survival strategies for magazines, addressing market trends, challenges, and effective tactics. Key recommendations include creating experiential products, leveraging online platforms for brand extensions, and utilizing data for targeted marketing. Moreover, it emphasizes the importance of innovative content delivery, such as augmented reality and niche events to enhance audience engagement and revenue.
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How Can Magazines Survive and Stay Relevant in the Digital Age
- 1. Survival Strategies forMagazines Group 6
- 2. Points to beCovered • Magazine Market Overview • Challenges Faced and ‘Survival Cases’ • Recommended tactics
- 3. Magazines = Glossy,Periodicals Magazines = Authoritative niche content in any format
- 4. Industry Size andProjections
- 7. Are magazines reallydying? • TV Shows entering into magazines. Eg: Oprah Winfrey TV Show, Top Gear, Food Network • Digital websites entering into print magazine publications Eg: Pitchfork, Pando
- 8. Challenges Not considered the mostprofitable and interactive Mobile blinders Increased Digital subscriptions Inadequate ROI of Licensed brands 24/7 Content Availability online Digital ad- spend is increasing Challenges faced by Magazines
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- 10. Go Experiential toprovide Emphasis on the PRODUCT Memorable tangible experience of the product
- 13. Creating Online Propertiesfor Brands For e.g. Vice Magazine’s online broadcast network - Practice Space.
- 14. Geo-Targeting Useful in tacklingthe ‘mobile blinders’ Creates an instant push
- 15. Augmented Reality Brand buildingusing SOCIAL MEDIA AND APPLICATIONS Brings digital and print content to LIFE
- 17. Database Creation As perthe requirements of the particular categories Using unique Visitor data for content marketing Sell this data to advertisers
- 18. Brand Extensions Entering intonew product categories Maxim launched fragrance Monocle magazine launched its café, retail stores
- 19. Entering the spaceof Events • Femina- Miss India • Filmfare Awards • Empire Magazine Film Awards • Verve Fashion shows • Country Living magazine organizes fair
- 20. Magazines - offers'behind the scenes' video of their photo shoots
- 21. Increase in Revenue •Offering subscriptions similar to cable networks • Increase the price and lower the circulations
- 22. Allowing creative collaborationsfor advertisements
- 24. OTHER WAYS ● Newereditions with emphasis on local tastes ● Crowdsource content - maybe even pay the crowd?
- 25. ● Become amarketing platform for a product category Eg: Canadian magazine Food & Drink and Beer Store’s Chill magazine ● Coming out with magazines for the captive audience. E.g. Dentists , Passport Office
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- 28. CinePrint Uses the tabletscreen to act as a backlight to a printed advert.
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- 32. Playboy - ThePlayboy Club