This document discusses how radiation oncology centers can thrive in the modern era through advances like surface guided radiation therapy (SGRT). SGRT allows for accurate initial patient positioning, continuous monitoring of intrafraction motion, and automatic beam holds if motion exceeds thresholds. It can help centers by reducing costs through more efficient treatments, improving quality outcomes by mitigating adverse events, and enhancing patient experience through reduced toxicity and more comfortable treatments without skin marks. SGRT fits into a center's needs by supporting evidence-based hypofractionated treatments, total cost of care, quality outcomes, patient experience, and shared decision making.