How Company Culture Shapes Business Outcomes | Bennat Berger

How Company Culture Shapes Business Outcomes | Bennat Berger

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  How Company Culture ShapesBusiness Outcomes B e n n a t B e r g e r
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  Company culture isthe essence of a business: the pervasive vision, values, and systems pulsing within employees, management, atmosphere and more.
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  Even if thecompany starts with just one person — its founder — a culture is born from that individual’s choices when it comes to hiring and leadership.
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  Even if thecompany starts with just one person — its founder — a culture is born from that individual’s choices when it comes to hiring and leadership. With each new decision and addition, the culture grows for better or for worse.
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  Company Culture asMotivation
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  Basic needs likefood, water and shelter can be met by money, yes, but a whole pyramid of needs exist beyond the staples of life — like safety, love and belonging, self-esteem, and self-actualization.
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  Basic needs likefood, water and shelter can be met by money, yes, but a whole pyramid of needs exist beyond the staples of life — like safety, love and belonging, self-esteem, and self-actualization. A workplace that makes employees (and clients) feel safe, welcome, proud and confident will yield higher result than monetary value alone.
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  Factors like robustbenefits, comfortable office space, amenities, extracurriculars and relationship building shape the culture, which in turn motivates employees and impacts productivity.
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  The Benefits ofGood Culture
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  Research suggests thatcompanies with strong, substantial, and adaptive cultures outperform their counterparts when they emphasize customers, employees and investors, fit the business environment and adapt to change.
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  Culture is onboarding,work-life integration, and an ignition of passion that leaves workers positive about everything from mundane tasks to advancement opportunities.
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  Culture is onboarding,work-life integration, and an ignition of passion that leaves workers positive about everything from mundane tasks to advancement opportunities. Positive culture makes for happier employees, better business, and also leads to employee retention, which saves time and money on hiring and training.
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  The Risks ofToxic Culture
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  There are manyqualities that signify a potentially toxic culture, or at the very least a dysfunctional one.
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  There are manyqualities that signify a potentially toxic culture, or at the very least a dysfunctional one. Many of these stem from bad leadership, which tends to trickle down into management and employee well-being.
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  There are manyqualities that signify a potentially toxic culture, or at the very least a dysfunctional one. Many of these stem from bad leadership, which tends to trickle down into management and employee well-being. Some signs include poor health, high stress, discomfort, fear, and a host of other issues that compromise the hierarchy of needs, as mentioned previously.
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  Bad culture costsmore than just feelings — productivity is lower, communication is strained, leading to bad business.
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  Turning a CultureAround
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  Changing a cultureentirely is a daunting and possibly impossible task. But culture can always be improved, if those with the most influence are willing.
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  Changing a cultureentirely is a daunting and possibly impossible task. But culture can always be improved, if those with the most influence are willing. And there are better ways than simply implementing a Taco Tuesday — like engaging employees with tasks, policies, and initiatives that keep them motivated and happy, or simply making them know their input matters.
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  Articulating company visionand ethics, supporting worker health and wellbeing, providing opportunities for training and development, fostering camaraderie, and encouraging healthy work-life balance can also go a long way.
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  Articulating company visionand ethics, supporting worker health and wellbeing, providing opportunities for training and development, fostering camaraderie, and encouraging healthy work-life balance can also go a long way. At worst, these steps will give employees a slight boost; at best, they will shape the entire business for the better.
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