How Do You Measure Social Media Success
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The document discusses various ways to measure social media success, primarily focusing on Twitter metrics such as retweets and audience engagement. It emphasizes the importance of building relationships with followers, which fosters brand loyalty and community. Additionally, it touches upon the relevance of social metric tools for assessing conversations and their impact on brand relationships.
![Kelly Loubet Director of Social Community Marketing at Social2B On Twitter @Social2B and @childhood [email_address]](https://image.slidesharecdn.com/kellyppt-110411154324-phpapp01/85/How-Do-You-Measure-Social-Media-Success-14-320.jpg)
How Do You Measure Social Media Success
- 1. By: Kelly Loubet Director, Social Community Marketing Twitter @social2b @childhood How Do You Measure Social Media Success? How Do You Measure Social Media Success?
- 2. I asked my friends on Twitter this question: How do you measure social media success? The answers ranged from funny to absolutely serious.
- 3. Ok... so he makes jokes. BUT... he did bring up a good point. The reaction of our audience is a great way to measure our success. And that is no laughing matter! (Insert laughs here) “ “
- 4. There’s a number of ways we can measure social media success. If we’re just talking about Twitter, we could measure the amount of re-tweets. A re-tweet shows we’re getting a reaction from our audience. But does it measure success? On some level... I guess it does. “ “
- 5. I added this because it made me giggle. “ “
- 6. Engaging on Twitter has created a great number of important contacts for me. It would make sense that if those relationships led to email correspondence... that could be counted as a measurable success. “ “
- 7. Social metric tools are everywhere. Some of them... like the one mentioned, will take a conversation distinguished by a hash tag and deliver the tangible statistics. A report might show who was chatting, what was said, and how many people were reached. “ “
- 8. This answer was one of my favorites. Building a community ... a relationship with our followers creates brand loyalty. “ “
- 9. I viewed having a customer conversation as a success because it plants a seed. Jon felt like a seed is only planted if the conversation is a success. But really... whether or not the conversation was successful... a seed was planted. It might be a positive review or recommendation or it might be a bad experience. “ “
- 10. “ “ An online community built around a specific topic such as “special needs parenting” is the perfect example of a successful social media strategy.
- 11. “ “ This is in reference to the number of Twitter followers I personally have. I’m humbled!
- 12. “ “ Are the numbers important or is it the level of engagement? It’s like the age old argument of what came first... the chicken or the egg?
- 13. “ “ Ken has a good point. If we don’t get a return on our relationship investment ... a massive number of followers does us no good.
- 14. Kelly Loubet Director of Social Community Marketing at Social2B On Twitter @Social2B and @childhood [email_address]