How effective is the combination of your main product and ancillary texts

How effective is the combination of your main product and ancillary texts

• 1.
  How effective isthe combination of your main product and ancillary texts? – Draft of text. Before we started our video, digipak and advert we first had to create a record label identity that we could then use on all 3 products in the form of a company logo. This had to create a brand that out products could be associated with therefore the logo design had to blend in well with the digipak and advert so the logo didn’t look out of place on either. For both our advert and digipak we used similar images as the front cover as we felt it gave us some form of brand recognition. Had a person seen both our digipak and our advert they would be able to establish that these two products are of the same creator and purpose. This links with our record label as we strived to achieve a similar feel with the company logo. The indie rock genre in general is supposed to be quite upbeat and happy. Over the products we created we wanted to recreate this through the use of bright lighting on the images we used on what appeared to be a very dark set. There was a similar feel with our video as we always tried to keep the lighting as light as was necessary as we wanted to avoid a dark and gloomy tone so we could stick to the genre conventions of indie rock. Between the three products we feel we achieved this. The title we use on the digipak and the advert, ’Foals”, is firstly paying homage to the band who originally wrote the song we used however the band also have a certain identity that we tried to recreate within our products. For example in their videos they use a lot of close ups of the singer, so we used similar shots in our video. All three products needed to maintain a similar star image, on all three products the band featured especially on the advert and digipak as the focal point of the product. We wanted to give the impression that all of our products were somehow linked. We achieved this by using similar fonts across all our products this gives us a recognisable brand from the type of text we use and can be associated with all of our products. The Clothing we used on set was intended to represent what ordinary teenagers would wear. We didn’t want to be to far fetched and have our actors wear something too outrageous, we just needed them to look as plain and normal as possible