How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

• 1.
  How effective isthe combination of your main product and ancillary texts? A + B + C = ?
• 2.
  WHAT IS THEMAIN PRODUCT AND ANCILLARY TEXTS? - MUSIC VIDEO - DIGI-PAK - WEBSITE
• 3.
  By combining thestyle of my main music video and its supporting items, it made the overall look of the products seem very professional and industry standard. Over the next few slides are screen shots of each item showing how the look is continuous over the digi-pak, website and music video.
• 4.
  DIGI-PAK
• 5.
  WEBSITE
• 6.
  MUSIC VIDEO
• 7.
  As the previousslides show through the screen shots of the products, all the products stick to the same theme throughout. There is a strong corporate identity shown throw the similarity of all the products. This was very important to me for all the items to be similar and carry the same black and white, stylistic theme. The products image portray straight away to anyone who sees one of the items, the type of artist and genre of music that it relates to. This is why it was extremely important that they were related and gave across the clear visual style about what they are all promoting.
• 8.
  In order forthe three products to merge together and create a successful brand that had to link together. The audience needed to immediately be able to recognise one of the three products and relate it to the artist and the single she has released.
• 9.
  SYNERGY the combination oftwo or more products which combine to create a greater force than if they were standing alone. All the products use the idea of synergy to strengthen the link between them. By having the consistent use of the strong, recognisable branding on all the products repeatedly reminds the audience of the brand of this promotion. Strengthening the vision in the viewers mind each time they view one of the products.
• 10.
  How do theylink? All the products have the title of the artist and the song clearly displayed on them all written in the same carefully designed fonts. The corporate identity/brand that I created is displayed all over the products which is continuous use of familiar shots all linking back to the music video shoot. Colour: the theme of black and white is strong on all of the three products. This links the three items in a very clear and distinct way due to the simplicity but effectiveness of the use of theme. This theme represents the slick, professional and glossy look the whole style of this promotion was after as it fits the genre. Simplicity. My intention throughout the production of these products was to stick to conventions from the genre that I found during research. This was that the aim of the branding was to be as clear as possible by displaying the most important information in a stylistic way. Therefore I ensured this on all three of the items.
• 11.
  WHY IS ITIMPORTANT? The main reason that it is so important to create this strong branding on the main music video and supporting items is to promote the song. By creating such a strong, unique look on the product enables that whenever a person sees one of the products for the first time the visual design will attract them to find out more. Resulting in more sales of the artists music. If we compare it to the opposite situation where the branding is weak due to a poor design or unrelated products, then this is not going to attract or impress a person to buy the music as it comes across as very unprofessional and not impressive.
• 12.
  IN CONCLUSION As Ikept the style of all three products very consistent, this enabled a strong synergy to be created. All of the products are very similar to each other which is what allows them to continue the strong theme that I intended to portray. This continuation of style allows the look to attract all types of possible fans no matter what product they view first. Therefore, due to the designs of all three of my products that I have created being very consistent with each other, this has created a strong, clear and effective branding that will help the promotion of the music.