How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

• 1.
  How effective isthe combination of your main product and ancillary texts? Evaluation Question 2
• 2.
  I decided Iwould use the same colour scheme throughout my media products to create a visual link between my media texts. The use of the same colours create a good synergy for my media texts. This synergy will help the audience understand that these media texts are all linked together and that they are for the same product. The colour reflects the colours that can be seen in the Yorkshire Dales therefore does it not only create a link between all the media texts but also the region the magazine is for meaning the audience will be able to link the texts that way too. Another way I created a link between my magazine and ancillary texts is by using the same fonts throughout. I did this so there is another visual link between all the media texts helping the audience create links between all the texts helping them know that the website and billboard are for the magazine. My target audience, when I conducted my audience research, said they wanted a simple look to the magazine, billboard and website that is why I used the fonts I did and used them throughout my media texts.
• 3.
  One way Icreated synergy with my magazine, billboard and website is by using images of the Yorkshire Dales throughout the media texts. I did this to create a visual link between all the texts so the audience can obviously see the texts are all related to each other. In my audience research my audience said one thing they enjoyed about the Yorkshire Dales is that the views and scenery there; therefore I decided I would have images of scenery/views from the dales on each media text whether it be as a background or to accompany the article. The faded image as a background for my contents page and billboard creates synergy between these 2 media texts. I also included the name of the magazine on every piece in the same font as the masthead of the magazine. This shows very obviously that both the ancillary texts are for the Dales Monthly magazine.
• 4.
  Another way Ithink the combination of my main product and ancillary works effectively is that all the media texts have the same content or outline of content. The website has the same information that is in the magazine and the billboard outlines this information. This cohesion of topics between all the media texts helps the audience know that the media texts are all related to each other. I think this is effective because the audience will know that the website is for the magazine and they’ll know that the billboard is for the magazine. In my audience research my results said that my audience wants the same information that is in the magazine on the website as well. This shows that my audience likes links between the texts and likes having different ways of accessing the information.
• 5.
  One thing Idid in my magazine and on my billboard is to include the website address so there is a link between these media texts and my website. This helps the audience to understand that there is a website for the magazine and what the address for that website is. This means the audience has more ways to access the magazine and therefore more ways to interact with the magazine. Another aspect of my media texts is that the front cover of the magazine is on both the website and billboard. The inclusion of the front cover shows very obviously to the audience that the website and billboard are for the magazine. I used the same image on the website and magazine contents page. This creates a visual link between the website and contents page showing the audience the 2 media texts are linked. This makes the combination of the magazine and ancillary text (website) effective because it is easy for the audience to know the 2 media texts are related to each other.
• 6.
  Do these factorsincrease or decrease the likelihood of the audience buying the magazine? • I believe the aspects of my media texts that link my magazine, billboard and website together will increase the audience’s interest in the magazine and therefore making them more likely to buy the magazine. • I think this because the audiences interest will be increased because of the different ways they can discover and access the magazine. This increases their interest because they are more likely to find out what is in the magazine and therefore find out if the magazine is something they would buy and read. • The links also help the likelihood of people buying the magazine because the audience can easily link the media texts together and will therefore recognise the magazine and it’s conventions (colour scheme, images, contents) when they see it in a shop. • My magazine, billboard, and website fit with what my target audience wanted from my media texts. They follow what my target audience wanted and therefore make them a very effective combination. When creating my media texts I followed very closely what my audience asked for therefore I’m confident my media texts are appealing to my target audience and work effectively together.
• 7.
  Similar products • Whencreating my media texts I analysed and used similar products to help me create my magazine, billboard and website. • These products all had links to each other that were very obvious and helpful; I used these as guidance to know how to create good links between my media texts. • I noticed that these products include the same information on the website and in the magazine so I decided to do the same. • Unfortunately I could not find any billboard advertisements for Yorkshire Dales adverts so I had to analyze billboards for fashion magazines meaning I could not see the links other magazines make between their billboard and magazine that is specifically relevant. However, I did manage to find some general links between the media texts and these helped me create my media texts.