This document discusses how the filmmakers applied key media concepts to their horror film trailer idea during the research and development process. They analyzed representation, narrative, genre, audience and institutions, and media language. For representation, they ensured the characters fit common horror film stereotypes. For narrative, they refined the plot based on research of similar films. For genre, they determined the revenge horror categorization best fit the revised narrative. Audience and institutions research provided context but did not directly impact the student film trailer idea.