How Mobile Killed the Desktop: 33 Stats that Tell a Story
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Mobile device usage is on the rise, with smartphone usage growing by 81% and mobile data traffic expected to increase significantly through 2017. By that year, global tablet shipments are projected to overtake personal computer shipments, and 77% of online shoppers will have made purchases via mobile devices. Marketers are responding by planning to enhance mobile-optimized websites and increase spending on mobile advertising.
How Mobile Killed the Desktop: 33 Stats that Tell a Story
- 2. Last year, average smartphone usage grew 81%... TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
- 3. ...the number of mobileconnected tablets increased 2.5X to 36 million... TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
- 4. ...and global mobile data traffic grew 70% TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
- 5. Mobile traffic will exceed desktop traffic in 2014 TWEET THIS STAT Source: http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/
- 6. Last year’s mobile data traffic was nearly 12X the size of the entire Internet in 2000 TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
- 7. Global mobile data traffic is expected to increase 13X from 2012 to 2017 TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
- 8. Personal computer shipments are predicted to drop by 7.8% this year (that would be the worst annual drop ever) TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
- 9. In comparison, tablet shipments are projected to grow by 45% TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
- 10. By 2015, global tablet shipments (332.4 million) are expected to overtake personal computer shipments (322.7 million) TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
- 11. By 2017, tablet shipments will have grown 25% (to 410 million) while personal computer shipments just 3% (to 333 million) TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
- 12. In 2017, it’s estimated that there will be more than 10 billion mobileconnected devices TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
- 13. Today, more than half of mobile phone owners (55%) use their phones to go online TWEET THIS STAT Source: http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx
- 14. Of those 55%, 31% use their mobile phones as their primary means of going online TWEET THIS STAT Source: http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx
- 15. More than ⅓ of Facebook users use Facebook Mobile TWEET THIS STAT Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
- 16. 50% of Twitter users use Twitter Mobile TWEET THIS STAT Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
- 17. 22% of Amazon visitors and Wikipedia visitors are mobile-only TWEET THIS STAT Source: http://allthingsd.com/20130325/among-big-properties-apple-and-amazon-have-greatest-portions-of-mobile-only-users/
- 18. 77% of mobile searches occur at home or at work (both places where personal computers are typically available) TWEET THIS STAT Source: http://www.google.com/think/research-studies/creating-moments-that-matter.html
- 19. One half of all local searches are performed on mobile devices TWEET THIS STAT Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
- 20. 46% of shoppers use mobile devices exclusively for researching local products & services before making a purchase TWEET THIS STAT Source: http://www.mobilepathtopurchase.com/wp-content/uploads/2013/04/xAd_Telmetrics_Mobile_Path_to_Purchase_Press_Release_2013_US_General.pdf
- 21. 67% of mobile users say they are more likely to buy from a mobilefriendly site TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
- 22. 61% of mobile users will quickly move onto another site if they have a bad mobile experience TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
- 23. After visiting a mobilefriendly site, 74% of people say they’re more likely to return to that site in the future TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
- 24. 50% of mobile users said that even if they like a business, they’ll use them less often if the website isn’t mobile-friendly TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
- 25. 48% of mobile users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
- 26. 36% of mobile users say they feel like they’ve wasted their time after visiting sites that aren’t mobile-friendly TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
- 27. 52% of mobile users said that a bad mobile experience made them less likely to engage with a company TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
- 28. By 2017, 77% of online shoppers will make at least one purchase on a mobile device... TWEET THIS STAT Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
- 29. ...78% of tablet owners will use their tablets to make purchases... TWEET THIS STAT Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
- 30. ...and it’s estimated that nearly 25% of online sales will be completed on mobile devices. TWEET THIS STAT Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
- 31. 87% of marketers are planning to increase emphasis on mobile this year TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
- 32. 52% of marketers plan to create a mobile- or tablet-optimized website this year TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
- 33. 48% of marketers plan to increase engagement in mobile advertising this year TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
- 34. 53% of marketers who analyzed mobile metrics say there’s a lot of untapped opportunity & plan to increase mobile spending TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
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