How the Boys & Girls Clubs of Central Alabama Exceeded Board Giving Using Peer-to-Peer Fundraising

How the Boys & Girls Clubs of Central Alabama Exceeded Board Giving Using Peer-to-Peer Fundraising

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  Welcome, Boys &Girls Clubs HOW THE BOYS & GIRLS CLUBS OF CENTRAL ALABAMA EXCEEDED BOARD GIVING USING PEER-TO-PEER FUNDRAISING
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  Agenda 1 2 3 4 5 6 Introduction Why Peer-to-Peer Fundraising TheBackground & The Process Peer-to-Peer and Campaign Fundraising Pages Prospect Research Q&A
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  Today’s Presenters Ryan Finkelstein VicePresident of Marketing Arreva JB Rauch SVP Industry Solutions WealthEngine
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  Why Peer-to-Peer Fundraising Engagingyour Board & Maximizing Contributions, Participation, Volunteering and Issue Advocacy. • More than 70% of executives identified fundraising as the most desired area of board improvement. • A formal campaign is the best way to achieve 100% board giving. • Personal online fundraising simplifies the process, improves the results, and reduces expenses.
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  Give or Get:$2,500 Per Board Member 25% don’t reach their number 75% of the board members just give enough to reach the goal
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  Clearing The Hurdles Priorto using any online activity board members each initially received an annual giving campaign letter letting them know about the details A contact list and mail packets were then sent out for each of the board members to use in reaching out Great deal of time spent on collecting the checks from board members (or donors directly), recording them, then notifying the board member of the gift
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  The Process 1) Informedboard members via email about peer-to-peer pages, how they can be used, and how certain members would be team captains
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  2) Assisted eachboard member in creating their page The Process
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  3) Distributed alist of instructions on how to go online and share the individual page through email and social media The Process
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  4) Ensured pageswere publicly accessible to ensure transparency The Process
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  5) Monthly RecognitionReport – sent to all board members letting them know how close they are to their goal, how others are doing, and tips for increasing the amount they raise The Process
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  6) Gave outrecognition at end of the campaign for who raised the most The Process
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  Board Giving Public listof how much each board member has raised so far Creates a healthy culture of competition
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  Board Giving Individual fundraisingpages with defined donation amounts to make it easy for donors and board members alike
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  Special Campaigns –A New Bus Dedicated fundraising pages also make for great campaign landing pages to raise money online
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  Results Exceeded total goalfor the board Re-energized the board members by engaging them in a new way of doing things Added hundreds of new donors to their database that can be cultivated in the future for other campaigns
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  What Is ProspectResearch? Identify prospects, nurture relationships with current donors and enrich data with Wealth Intelligence and prospect research. Prospect Research is the technique of collecting data from your donor database to define an archetype for prospects most likely to contribute to your organization. All nonprofit organizations should be using prospect research to identify and engage new supporters. All nonprofit organizations can increase contributions and grow their donor community with prospect research. Personal backgrounds Current Donors Giving history Wealth indicators Philanthropic motivators
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  Wealth Intelligence WealthEngine utilizesWealth Intelligence to discover prospects and assign a wealth score to current donors. AUDIENCE TO ANALYZE data your data SCORE LISTS YOU HAVE / FIND MORE LIKE YOUR BEST Run campaign USE RESULTS TO REFINE LOOK-ALIKE MODEL
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  Q&A Schedule a 1-on-1follow-up • Discuss specific business requirements • Obtain a 1-on-1 demo for you or anyone on your team Contact Us Ryan Erfer Director of Client Services & Business Development Phone: (800) 676-5831 ext. 314 Email: [email protected]
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  Thank You! HOW THEBOYS & GIRLS CLUBS OF CENTRAL ALABAMA EXCEEDED BOARD GIVING USING PEER-TO-PEER FUNDRAISING