How the meaning of celebrity has changed

How the meaning of celebrity has changed

• 1.
  How the meaningof celebrity has changed over time
• 2.
  Who are celebrities? Those in Theatre actors Film stars and Media Town Crier power & play writes music stars personality 14th Century 21st Century Notorious for Notorious their role
• 3.
  The meaning of“Celebrity” has changed “Condition of being famous” (circa 16th Century) “Famous Person” (1849) “A person easily recognized in a society or culture” (2011 Wikipedia)
• 4.
  The actual „thing‟is now less important Recognition Fortune Career Pinnacle Praise Fame [hard work] Career junior
• 5.
  The actual „thing‟is now less important Fame Fortune We now put a premium on Fame
• 6.
  Media has helpedshape our associations of what a celebrity is Protected by Hollywood studio system Promoted by the Hollywood PR system
• 7.
  Our relationship with„celebrity‟ has changed American teenage girls were asked: If you could press a magic button and become one of the following, which would you choose? Smarter Stronger Famous Famous More beautiful Source: Jake Halpern‟s Fame Junkies
• 8.
  Our relationship with„celebrity‟ has changed American students were asked: Which of the following would you choose to be: CEO of President of An assistant to Fortune 500 A Navy Seal A US Senator Harvard/Yale a celebrity Company 42% chose to be the assistant to a celebrity This rose to 67% for those that had poor grades at school It rose to 80% for those that considered themselves unpopular at school Source: Jake Halpern‟s Fame Junkies
• 9.
  We have aneed to be recognised “In this society, if you‟re not famous, there is a certain very real sense in which you don‟t exist” Source: Thomas de Zengotita‟s Mediated
• 10.
  Social media isnot responsible for this, but it is a vehicle for which this has accelerated The Media The Social Media Controlled Uncontrolled Regulated Unregulated Owned Multiple ownership Accountable No accountability Lack of longstanding approved social norms Taps in to our latent curiosity
• 11.
  Our access tocelebrities has been fast tracked by social media Youtube enhanced our relationships with celebrities “Access” to new, shared content
• 12.
  Celebrities played bythe new rules of engagement (some better than others) Vs. Connected with Needs a Social Media millions of previously Manager... neglected audiences
• 13.
  Some celebrities‟ usesof social media have evolved further Lights her stage shows “Team Britney” for youtube and allows manages her fans to film reputation very well
• 14.
  We got confused “Facebook is like a magazine and we‟re all famous” Source: Someone in my extended family (not naming names)
• 15.
  We „perform‟ onsocial networks “Everything‟s amazing” Social networks make liars of us all Leads to “Facebook Envy”* The lines blur between real relationships and celebrity relationships *Source: Alex Jordan PhD – Personality and Social Psychology Journal
• 16.
  The emergence ofparasocial relationships One way relationships “Celebrity fraternity” with celebrities
• 17.
  Anyone can bea celebrity Or from commenting …even a cat on celebrities
• 18.
  The definition ofcelebrity has changed again “Condition of being famous” (circa 16th Century) “Famous Person” (1849) “A person easily recognized in a society or culture” (2011 Wikipedia) “Anyone with parasocial influence” (Malcolm Devoy Feb 2011)
• 19.
  Thank you Malcolm Devoy Head of 247Social [email protected]