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How to Attract, Cultivate, and Wow Corporate Sponsors
The document outlines a presentation on how to effectively attract, cultivate, and maintain relationships with corporate sponsors, led by fundraising expert Joanna Hogan. Key strategies discussed include developing a sponsor-focused mindset, understanding audience needs, and offering valuable benefits to create lasting partnerships. Additionally, it promotes various sponsorship strategy sessions for individuals and teams to enhance their fundraising efforts.
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How to Attract, Cultivate, and Wow Corporate Sponsors
- 1. How to Attract,Cultivate, and Wow Corporate Sponsors The presentation will begin shortly. For best audio quality, dial in by phone. (check your email for dial-in info from ReadyTalk)
- 2. 3 This presentation isbeing recorded! The recording and slides will be emailed to you. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation. Follow along on Twitter with #Bloomerang @BloomerangTech. For best audio quality, dial in by phone. (check your email for dial-in info from ReadyTalk) Before we get started »
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- 4. 3 Our guest presenter» Joanna Hogan • Strategic Fundraising Coach • 2 decades of experience • led a $7.5M advancement campaign as Vice President of the Clark Foundation • provided essential leadership to the development team that raised $90M for the Michigan State University Secchia Center campaign
- 5. StrategicFundraisingCoach.com May 17, 2018 Howto Attract, Wow & Cultivate Sponsors
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- 11. 70 THANK YOU. Thank youfor attending today’s webinar. This will be fun.
- 12. 70 KEYS TO SUCCESS 1. Develop the right Mindset 2. Understand your audience 3. Develop an inventory of valuable benefits 4. Attract the right sponsors
- 13. 70 KEYS TO SUCCESS 5. Listen and seek to solve problems 6. Cultivate mutually-beneficial relationships 7. Write compelling proposals 8. Create sponsor loyalty that lasts
- 14. DEVELOP THE RIGHTMINDSET The most common myths Why change is necessary The big picture KEYS TO SUCCESS
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- 20. Focus onyour sponsor’s needs and goals Offer relevant and meaningful benefits StrategicFundraisingCoach.com
- 21. ATTRACT THE RIGHTSPONSORS Expand your thinking Know what questions to ask for deep research Resources for research KEYS TO SUCCESS
- 22. Explore newcategories Hot categories Category leaders EXPANDYOURTHINKING
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- 24. Web-based Socialmedia Word of mouth referrals RESOURCESFORRESEARCH
- 25. STAY UNTIL THEEND! StrategicFundraisingCoach.com
- 26. CULTIVATE MUTUALLY BENEFICIAL RELATIONSHIPS Treat them as a partner vs. sponsor Focus on what’s in it for them Provide relevant & meaningful benefits KEYS TO SUCCESS
- 27. Relational vs.transactional Help them achieve their goals Connect, follow, like, share PARTNERSHIPVS.SPONSORSHIP
- 28. Put yourselfin their shoes Be curious What would they like to accomplish with their sponsorship dollars that would be meaningful to them? WHAT’SINITFORTHEM?
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- 30. Create aninventory Business building benefits Engagement vs. impressions How could a sponsor make the experience better? RELEVANT/MEANINGFULBENEFITS
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- 32. CREATE SPONSOR LOYALTYTHAT LASTS Employee engagement Communication & follow-up Common mistakes KEYS TO SUCCESS
- 33. EMPLOYEEENGAGEMENT Boosts morale,increases productivity & job satisfaction Increases emotional attachment to employer Creates opportunities for corporate philanthropy
- 34. COMMUNICATIONS&FOLLOW-UP Staying connected Communicating between asks Feedback & evaluation Fulfillment reports
- 35. Information overload Canned, one-size-fits-all packages COMMONMISTAKES
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- 37. 70 WOULD YOU LIKEA HAND? StrategicFundraisingCoach.com
- 38. 70 YOU’VE GOT 2OPTIONS The normal way or The strategic way (I’m sure you can guess which way I want you to go) StrategicFundraisingCoach.com
- 39. 70 INDIVIDUAL SPONSORSHIP STRATEGY SESSION •Review all aspects of your sponsorship program • Identify key issues and opportunities • Recommend tools for process management • Help create strategies to maximize your chances for success • Coach you to master the soft skills of securing sponsorship, making your pitch, and avoid common mistakes • Review proposals • Ask questions, strategize next steps and troubleshoot, and give you meaningful feedback • Call can be recorded if you want to review the information again
- 40. 70 TEAM SPONSORSHIP STRATEGY SESSION StrategicFundraisingCoach.com •A great opportunity to coordinate different departments, such as marketing, logistics, programming, social media, and sponsorship • Team strategy session, sharing best practices based on research and my personal experience • The collective wisdom of the team provides an opportunity to learn from and with each other as we work through facilitated discussion of your most challenging sponsorship issues • Call can be recorded if someone has to miss the call or wants to review the information again
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- 42. 70 Individual Sponsorship StrategySession $475 (Only 15 available) One-to-one strategy session, sharing best practices based on research and my personal experience. • Review all aspects of your sponsorship program • Identify key issues and opportunities • Recommend tools for process management • Help create strategies to maximize your chances for success • Coach you to master the soft skills of securing sponsorship, making your pitch, and avoid common mistakes • Review proposals • Ask questions, strategize next steps and troubleshoot, and give you meaningful feedback • Call can be recorded if you want to review the information again StrategicFundraisingCoach.com Team Sponsorship Strategy Session $1975 (5 max) This is the same great strategic session that I offer for individuals, but customized to meet the needs of larger organizations. We start with a 45 minute session with the team or organizational lead so that we can cast your vision, and strategize your approach. Then I lead a 90-minute online training and strategy session with your team. (Up to 5-person team included, add additional team members for $180 per person) • A great opportunity to coordinate different departments, such as marketing, logistics, programming, social media, and sponsorship • Team strategy session, sharing best practices based on research and my personal experience • The collective wisdom of the team provides an opportunity to learn from and with each other as we work through facilitated discussion of your most challenging sponsorship issues • Call can be recorded if someone has to miss the call or wants to review the information again LIMITED OFFER
- 43. 70 TAKEAWAY Think about howyou were feeling before and how are you feeling now? What was your takeaway?
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- 47. https://bloomerang.co/resources •Nonprofit Wrap-Up •Bloomerang TV •Bloomies •eBooks •Dailyblog post •Weekly webinars •Templates •Guides
- 48. Upcoming free webinars» 5/31, 1pm eastern Marketing and Fundraising: Together at Last! Claire Axelrad, J.D., CFRE https://bloomerang.co/resources/webinars