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Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffectively
The document provides an introduction to blogging, outlining its definition, the significance of social media, and essential strategies for successful blog writing. Key pillars for blogging success include consulting, recruiting, training, and promotion, alongside 13 tips for effective writing and engagement. It encourages individuals to start blogging by researching and participating in online conversations while maintaining transparency and authenticity.
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Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffectively
- 1. Intro to BloggingJJLassberg | Schipul - The Web Marketing Company | blog.schipul.comhttp://www.flickr.com/photos/wfryer/503600331/sizes/l/in/photostream
- 2. What We’ll CoverWhat is a Blog
- 3. What isSocial Media
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- 5. How to Writea Blog
- 6. How to GetStarted
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- 8. Blog = Web+ Loghttp://www.flickr.com/photos/aunto/2845694004/sizes/o/in/photostream/
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- 10. Piece of thePiehttp://www.flickr.com/photos/ginnerobot/3665234144/sizes/o/in/photostream/
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- 12. What’s all thebuzz?What’s this Social Media Thing-a-ma-bob anyway? It’s a conversation… online Talk WITH People
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- 14. Build Lastingand LOYAL Relationshipshttp://www.flickr.com/photos/timothymorgan/75288771/sizes/o/in/photostream/
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- 16. Word of MouthMarketinghttp://www.flickr.com/photos/13057030@N00/3819461840/http://www.flickr.com/photos/hansvanrijnberk/2598234846/sizes/l/in/photostream
- 17. How to UseIt?For business purposes, it’s really nothing more than traditional marketing carried over into social networksand online media. Building relationships
- 18. Promoting productsor services
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- 22. Get Started StrategySuccessfullystart a blog or social media marketing strategy for your brand or businessConsulting: Is it right for youRecruiting: The right peopleTraining: Learn before leapingPromotion…http://www.flickr.com/photos/philmcelhinney/1000986005/sizes/l/in/photostream/
- 23. Get out there(intelligently)Social media runs on good karma… be honest, be transparent.It’s not all about you… generously promote others.Build it and they MAY come… but it may already be build.http://www.flickr.com/photos/22280677@N07/3003916131/sizes/l/in/photostream/
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- 25. Top Tips13 TopTips for Effective Blog Writinghttp://www.flickr.com/photos/23912576@N05/2942522991/sizes/o/in/photostream/
- 26. 1. Great TitlePeoplewill not read further if they don’t know what they are getting. Eliminate guesswork with titles that are short and very direct.
- 27. 2. One Take-AwayThinkbefore you write. If readers can only take away one item content from the post – what would you want that to be? Focus the blog post on that. Other topics can be covered (and linked) in other posts. http://www.flickr.com/photos/dslrninja/350982996/sizes/l/in/photostream/
- 28. 3. Don’t Burythe TopicTell the reader quickly what the post is about and why they should keep reading. What will the reader get out it.
- 29. 4. Write TightUsesimple declarative sentences. Stick to one idea per sentence. Avoid passive verbs, run-on sentences, and mixed metaphors.Writing in this way holds the reader’s attention. http://www.flickr.com/photos/deks/3618803169/sizes/z/in/photostream/
- 30. 5. Keep itShort800 words are generally enough. If people see that a post scrolls on and on, they will choose to not even start or they will begin reading the post and not finish. http://www.flickr.com/photos/aggarwal_gopal/623879222/sizes/l/in/photostream/
- 31. 6. Avoid JargonYourreaders may be from anywhere in the world – with vastly different interests. They may not – and will often not – be from your industry. Make sure your content is understandable to anyone. http://www.flickr.com/photos/rbrwr/4511921293/sizes/l/in/photostream/
- 32. 7. Link OftenBuildcredibility by showing you are an expert in your field. Linking to other relevant content keeps the post short and allows someone who is interested to explore further on their own. http://www.flickr.com/photos/uqbar/114320354/sizes/l/in/photostream/
- 33. 8. Break ItUpUse content formatting to break up content. You should be able to read a sentence out loud without having to pause for a breath. Sub-HeadingBoldNumbered Listshttp://www.flickr.com/photos/rbrwr/4511921293/sizes/l/in/photostream/
- 34. 9. Search-abilityUse relevantkeywords in:TitleSub-headingsLinks. If you want someone to find the post from a specific search - those words have to actually be in the post.http://www.flickr.com/photos/chrisbrenschmidt/1831955837/sizes/o/in/photostream/
- 35. 10. Use aGraphicPeople love pictures… they particularly love pictures of other people. If you can find a high quality, relevant photo then use it in the post and more people will read ithttp://www.flickr.com/photos/kwl/3875936992/sizes/l/in/photostream/
- 36. 11. Make aPointIf you present all the sides to an idea or argument… then no one needs to comment. What are your thoughts on the topic? Write those and then ask other to share theirs in the comments. http://www.flickr.com/photos/billselak/2510268764/sizes/l/in/photostream/
- 37. 12. Ask AQuestionIf you want people to participate and leave comments you have to give them a reason. Ask them a question and then ask them to answer it. Let readers know you want to know what they think. http://www.flickr.com/photos/hiddenloop/4541195635/sizes/l/in/photostream/
- 38. 13. Proof, Proof,& Proof AgainThe blog audience will overlook an error or typo here and there… but a pattern will make them question your expertise. Proof before you post and proof again after. Find a typo a few days later when you read with fresh eyes? No worries – just fix it.http://www.flickr.com/photos/m4tik/1862306/sizes/o/in/photostream/
- 39. Let’s RecapWhat wecovered so far…Social media is just another way of having conversations you’re already having or want to have – but they’re online.The four pillars of blogging and/or social media marketing success are: Consulting, Recruiting, Training, and Promotion. The Lucky 13 Tips for Blog Posting.http://www.flickr.com/photos/epicbeer/2854340861/sizes/o/in/photostream/
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- 41. How to GetStartedReady, Set… Blog!ResearchParticipateMonitorStrategizeJUMP!
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- 43. Listen First… thencomment, then Blog.http://www.flickr.com/photos/ellenm1/4759683034/sizes/o/in/photostream/
- 44. Notes for SuccessStayhonest and transparentBe interestingLearn by doingStart with a personal accountDo a lot of listening, then dive inSpread the love!Comment and friend othersPromote good karmaMake yourself availableProvide links on the websiteCross link contentEncourage others to participatehttp://www.flickr.com/photos/a03575/3632344397/sizes/l/in/photostream/
- 45. Additional ResourcesNaked Conversations:How Blogs are Changing the Way Businesses Talk with CustomersSchipul Helpfiles & Traininghttp://schipul.com/education/
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