Uploaded byViveka von Rosen
How to brand yourself on Social Media as a Job seeker
The document discusses using social media to brand yourself as a job seeker. It provides tips on developing a personal brand through crafting mini bios and expanded biographies for sites like LinkedIn and Facebook. It also recommends researching which social media sites employers are using, defining who your target employers are, and creating a calendar to plan out social media strategy and outreach. The goal is to efficiently market your personal brand online to make connections and find a job that matches your skills and experience.
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How to brand yourself on Social Media as a Job seeker
- 1. Using Social Mediato Brand YourselfBy Viveka von Rosen@LinkedInExpertviveka@LinkedIntoBusiness.comwww.LinkedIntoBusiness.com(c) LinkedInotBusiness 20111
- 2. What We’ll CoverHowcan social media market my brand?
- 3. What are somethings to look out for?
- 4. Who am I?( Branding as a jobseeker.)
- 5. What do Ido? (Creating a cohesive bio as a jobseeker.)
- 6. Who do Italk to? (Defining & finding your employer.)
- 7. Where do Ineed to be? (What Social Media sites are my employers using?)
- 8. What do Ido next? (Creating a strategy.)
- 9. Who has thetime? (Tools that can save you money and, more importantly, time.)www.LinkedIntoBusiness.com(c) LinkedInotBusiness 20112
- 10. Is Social Mediaa Fad?www.LinkedIntoBusiness.com(c) LinkedInotBusiness 20113
- 11. What is SocialMedia Branding?Personal branding is the process whereby people and their careers are marked as brands, leading to an indelible impression that is uniquely distinguishable.ORHow to stick out in a crowd and make a good impression.www.LinkedIntoBusiness.com(c) LinkedInotBusiness 20114
- 12. When you walkout of a room, what do you want people to say about you?Some descriptors:__________________________________________________________________________________________________________________________________________www.LinkedIntoBusiness.com(c) LinkedInotBusiness 20115
- 13. Your Own Personal“Style Sheet”Creating a “Social Media Branding Style Sheet” means:Cohesive messaging
- 14. Easy access toinformation
- 15. Less spelling andgrammatical errors
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- 17. A back-up planwww.LinkedIntoBusiness.com(c)LinkedInotBusiness 20116
- 18. My “Style Sheet”Focus(What do you want to do?)
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- 26. Examples of Workwww.LinkedIntoBusiness.com(c)LinkedInotBusiness 20117
- 27. How can socialmedia market my brand?www.LinkedIntoBusiness.com(c) LinkedInotBusiness 20118
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- 30. What are somethings to look out for?“We use LinkedIn to find candidates, Facebook to eliminate candidates and Twitter to post jobs.”www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201111
- 31. Spring CleaningDelete thoseembarrassing Facebook photos you uploaded
- 32. Untag yourself fromFacebook photos
- 33. Delete unprofessional Tweetsand Updates
- 34. Google Yourself –What are people saying?www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201112
- 35. Who am I?(Branding as a jobseeker.)YOU are your Brand – So grab your name!www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201113
- 36. .Take 5 toquickly write down the first 5-10 keywords or search terms you would like to be found under in a search.(c) LinkedInotBusiness 201114What do I do? (Keywords and Search terms)
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- 39. What Do IDo? (Creating a Cohesive Mini Bio)LinkedIn = 120 CharactersTwitter = 160 CharactersFacebook = 200 Characterswww.LinkedIntoBusiness.com(c) LinkedInotBusiness 201117
- 40. Mini BiographiesAs a______________ professional specializing in ___________, I am looking for a position in ___________ industry.
- 41. _______________ professional availablefor ______________position.
- 42. Expert in ____________looking for a job in ____________________.
- 43. Why hire me? I’m a _________________________.www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201118
- 44. What does itlook like?www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201119
- 45. Expanded BiographyWhat skillsor assets do you bring to the table (Hint: I bet you have these on your resume already!)www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201120________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
- 46. Features VS BenefitsLinkedInSummary, Facebook Info, Twellow, Blog, YouTube Bio, etc.www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201121
- 47. Features VS BenefitsFeature(Skill) ____________________________________________________________________________________________________________________________________Benefit (WIFM?)____________________________________________________________________________________________________________________________________(c) LinkedInotBusiness 201122Consider writing a letter to your future employer or client using the benefits of hiring you – call to action. Put in LinkedIn Summary, Facebook Info and Blog’s “About Us” section.
- 48. What does itlook like?www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201123LinkedInBlogFacebook
- 49. If a picture’sworth a thousand words..Then what is a video worth?Give them a sense of who you really are.
- 50. Show them yourwork.
- 51. Let other peopletell them how awesome you are.
- 52. Put your videoon LinkedIn (Slideshare), Facebook (Video), YouTube, your Blog, and point to it on Twitterhttp://bit.ly/eVOTj7 www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201124
- 53. Where do Ineed to be? (What sites are my employers using?)http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2011.pdf25
- 54. Who do Italk to? (Defining & finding your employer)Spend some time qualifying your next employer.
- 55. Search for thatcompany or type of company.www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201126
- 56. Who to contact?CompanyName________________________________________________________________________________________________________________________________________________ Industry Focus ________________________________________________________________________________________________________________________________________________Individuals________________________________________________________________________________________________________________________________________________www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201127
- 57. Job Seekers “Calendar”Createa calendar (I use an excel sheet) to plan and track your social media efforts. Each entry should include:Channel (Twitter, Facebook, LinkedIn, blog, newsletter, networking events, phone call, seminar, etc.)
- 58. Contact (Specific personthrough a message or @reply, or general contact through an update.)
- 59. Focus (What didyou say? Was it to establish a connection, ask for help, share information?)
- 60. Desired outcome(Were youable to connect to the person. Get results, do you need to reach out again?)Fill out the provided evaluation and trade it in at the end of the presentation for a copy of my “Calendar”(c) LinkedInotBusiness 201128
- 61. What do Ido next? (Creating a strategy)Get online and get your name.Get clear on the job you want and who you want to work for.Gather your tools: Keywords, Bios, Features and Benefits, Resume, Cover Letter, Recommendations, Email / Contact list, Style SheetCreate your online presence: Twitter, LinkedIn, Facebook, BlogDo your research on companies and contacts.Create a “calendar”.Start Reaching out.www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201129
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- 63. Who has thetime? (Tools that can save you money and, more importantly, time)Tweetdeck.com or Hootsuite.com (amalgamators)Twellow.com (Twitter search)Twilert.com (Auto Twitter Search & Alerts)LinkedIn Jobseekers AccountFacebook BranchoutGoogle Alertswww.LinkedIntoBusiness.com(c) LinkedInotBusiness 201131
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- 69. http://blog.resumebear.com(Resume and SocialMedia advice)www.LinkedIntoBusiness.com(c) LinkedInotBusiness 201132