How to build a minimum viable innovation team

How to build a minimum viable innovation team

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  Christoph Bauer, InnovationEvangelist Der Link, Berlin Innovation Team, Societe Generale TACKLING CULTURE WITH A MINIMUM VIABLE INNOVATION TEAM C 0 - P U B L I C1 3 . 0 3 . 2 0 1 9
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 2 TABLE OF CONTENTS 1. SOCIETE GENERALE IN A NUTSHELL 2. MISSION, STRUCTURE AND HISTORY OF DER LINK 3. TACKLING CULTURE WITH A SMALL INNOVATION TEAM
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  SOCIETE GENERALE IN ANUTSHELL 1
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 4 * Excluding insurance policyholders ** Rounded figure. Headcount at end-2017 excluding temporary staff THE ESSENTIAL Societe Generale is one of the leading European financial services groups. Based on a diversified and integrated banking model, the Group combines financial strength and proven expertise in innovation with a strategy of sustainable growth, aiming to be the trusted partner for its clients, committed to positively transforming the world. 3 complementary core businesses:  French Retail Banking  International Retail Banking & Financial Services  Global Banking & Investor Solutions 31 million* individual clients, businesses and institutional investors 147,000+** members of staff 67 countries worldwide €2.8 billion Group Net Income €23.95 billion in Net Banking Income 11.5% Common Equity Tier 1 ratio OUR VALUES Team Spirit Innovation Responsibility Commitment FINANCIAL FIGURES AS OF 31.12.2017 - SOME FIGURES HAVE BEEN ROUNDED UP OR DOWN
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 5 Munich (Unterföhring) Hamburg Herzberg am Harz Depositary Innovation Team Berlin Wuppertal SOCIETE GENERALE GERMANY AT A GLANCE LONGSTANDING HISTORY:  Present in the country since 1886, one of the oldest foreign banks in Germany  Over 3,500 employees in all entities, distributed over 6 locations  Handling everything from car loans and credit cards to institutional clients EMPLOYEE FIGURES AS OF 31.12.2017 - SOME FIGURES HAVE BEEN ROUNDED UP OR DOWN KVG GTPS Frankfurt DER LINK
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 6 SG INNOVATION OUTPOSTS AROUND THE WORLD
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  TEAM AND APPROACH OF« DER LINK » 2
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 8 TEAM & TIMELINE Claire Courtejoie ▪ Innovation at SG Group Innovation Division ▪ Design Thinking Agency ▪ M&A Christoph Bauer ▪ Future Thinktank & Regulatory Strategy ▪ Management Consulting ▪ Marketing & Social Media N.N. ▪ Starts at 1st of April ▪ Mixture of business (MBA), design and innovation experience ▪ Finished studies of Design Thinking at HPI in Potsdam 09/2016 - Learning Expedition for German CEOs Inspired by the vibrant Berlin ecosystem, the idea for a joint innovation team was born 06/2017 – Launch of Der Link Inauguration of the team by senior executives at Factory, Berlin 08/2017 – Completion of the team Our first VIE Allison joined the team 10/2017 – 06/2018 - Validation High satisfaction of German CEOs validated concept and created foundation for next years Current status Over 80 projects supported, avg. event NPS of 50, wide-ranging internal and external network, dozens of vendors successfully referred ?
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 9 CHALLENGE & APPROACH CHALLENGE  Small team size and multitude of stakeholders don’t allow long project involvement or product development  Stakeholders share few similarities, have differing needs and maturity levels APPROACH  We act as an enabler and platform between Group, ecosystems & entities  Short, high-impact projects leveraging a network of high-quality vendors (agencies, freelancers, startups)  Starting with a network of 8 Innovation Coordinators, Der Link is constantly growing its network of peers INNOVATION COORDINATORS IN EACH ENTITIY INTERNATIONAL INNOVATION TEAMS GERMAN CEOS GROUP INNOVATION DIVISION INNOVATORS IN ENTITIES HEADS OF HR PROJECT MANAGERS DER LINK
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 10 OUR 2 STRATEGIC AXES: TECH & MINDS EXTRACT VALUE FROM DATA ▪ Introduce machine learning & statistical methods ▪ Help establish data culture & mindset in entities OPTIMIZE PROCESSES ▪ Automate, digitize, redesign, and improve processes ▪ Introduce RPA and other relevant solutions and support first projects SPREAD USER-CENTERED METHODS ▪ Highlight importance of experience design (UX, UI) ▪ Introduce and apply Design Thinking ▪ Review & challenge internal UX developments LAUNCH STARTUPS & PRODUCTS ▪ Promote Internal Startup Call, support startups in pitch and execution phases ▪ Evaluate and accelerate new products and service offerings FOUNDATION: Enablement of stakeholders through training, cultural interventions and change management AXIS 1: LEVERAGING DATA & TECH AXIS 2: CHANGING MINDSETS & METHODS
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  TACKLING CULTURE 3 Quiz question:What is the single most important enabler for innovation and cultural change to happen?
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 12 KEY INSIGHT: WITHOUT TIME, INNOVATION WORK IS LIKE BEING STUCK IN A TRAFFIC JAM 0
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 13 AS A SMALL OUTSIDE TEAM, WE FOCUS ON INTERVENTIONS AND IRRITATIONS, NOT PRETTY CHANGE FRAMEWORKS 0
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 14 SO WHAT CAN YOU DO WHEN YOU ARE SMALL? 0
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 15 PULL PEOPLE OUT OF THEIR USUAL ENVIRONMENT 1
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 16 IT DOES NOT ALWAYS HAVE TO BE BERLIN… HOW ABOUT A FAILURESIDE CHAT IN THIS LOCATION? 1
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 17 BUT DON’T BECOME A SAFARI PROVIDER 1
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 18 HELP TO REDUCE CONFUSION AND FEAR OF WHAT IS COMING 2
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 19 BE THE BRAVE & HUMBLE EXPLORERS 3
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 20 THAT ALSO MEANS: DON’T CALL YOURSELF A LAB IF YOU AIN’T ONE 3
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 21 RATHER: TRULY SPEAK THE LANGUAGE OF YOUR CUSTOMER 3
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  COINAAC ‘19 │C0 – PUBLIC │ 13.03.2019 │ 22 THANKS FOR HAVING ME. DISCUSS AT @CHRISTOPHBAUER