How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual

#SEOSHEETS BY @ALEYDA FROM @ORAINTI AT #WTSVIRTUAL
Google Sheets + SEO = ❤
How to build your own SEO
Workbook in Google Sheets… for Free

Google sheets is even
more popular than Excel
now to handle SEO data!

A free SEO workbook in
30 minutes? Really?
Are you crazy?
That’s the beauty of
Google Sheets! There’s
so much built-in
already.

#SEOSHEETS BY @ALEYDA FROM @ORAINTI AT #WTSVIRTUAL#SEOSHEETS BY @ALEYDA FROM @ORAINTI AT #WTSVIRTUAL
Let’s start building our SEO workbook in Google Sheets
from scratch!

1. Start analyzing your
organic search rankings
status: increases/decreases

Select the dates ranges to compare in the GSC performance
report and export it via the Google Sheets Built-in feature

Add “comparison” columns and a use the IFS function to
compare clicks, impressions, CTR
=IFS(B2>C2, "Increased", B2<C2, "Decreased", TRUE, "Didn't Change")
=IFS(condition1, value1, [condition2, value2, …])

You can also compare positions
=IFS(AND(K2=0,L2>K2), "Decreased", AND(L2=0,L2<K2), "Increased",
K2>L2, "Decreased", K2<L2, "Increased", TRUE, "Didn't Change")

Modify the cells colors with “conditional formatting”
so you can easily identify those “decreasing” keywords

Now you can easily identify which are the the terms that
haven’t not only decreased in clicks but also in positions

2. Which of your top pages
need more backlinks for
better rankings?

#SEOSHEETS BY @ALEYDA FROM @ORAINTI AT #WTSVIRTUALHTTPS://GSUITE.GOOGLE.COM/MARKETPLACE/APP/SEARCH_ANALYTICS_FOR_SHEETS/1035646374811
Use the Search Analytics Add-on to get the terms and pages
that attract more clicks along their ranked pages directly

Export your Backlinks and linking sites from Google Search
Console to Google Sheets

Integrate the backlinks metrics along the top pages and
queries using the VLOOKUP+IFERROR functions
=IFERROR(VLOOKUP(B2,backlinks!$A$2:$J$2830,2,false),”")
VLOOKUP(search_key, range, index, [is_sorted])

Use the color scale w/ conditional format rules to easily show
URLs w/ more clicks, less backlinks and not the best rankings

3. Identify which pages targeting
popular terms need to improve
their internal linking

Export your top internally linked pages from the
Google Search Console to Google Sheets

Integrate the internal links metrics in the top ranked pages
and terms sheets using the VLOOLUP +IFERROR functions
=IFERROR(VLOOKUP(B2,internallinks!$A$2:$J$2830,2,false),"")

Use the color scale w/ conditional formatting to identify
pages that need better internal linking to rank better

4. Identify which are the worst
converting queries to better
optimize your pages towards them

#SEOSHEETS BY @ALEYDA FROM @ORAINTI AT #WTSVIRTUALHTTPS://DEVELOPERS.GOOGLE.COM/ANALYTICS/SOLUTIONS/GOOGLE-ANALYTICS-SPREADSHEET-ADD-ON
Use the Google Analytics Add-On to get the pages with more
organic traffic and their engagement metrics

Use the CONCATENATE function to get the complete
URLs instead of only the paths, so they can be matched

Use the VLOOKUP function along an IFERROR to integrate
the Google Analytics Metrics in your GSC data sheet
=IFERROR(VLOOKUP(B2,organictraffic!$A$2:$H$807,4,false),””)

Now you can analyze the pages w/ more traffic that has worse
engagement, along their terms to better optimize for them

5. Identify relevance issues
(and potential new content
opportunities) of your top pages
by looking into their metadata
along CTR and position

Use the IMPORTXML function to extract the title,
meta description and H1 of the top pages via xpath
=IMPORTXML(B2,"//title")
=IMPORTXML(B2,”//meta[@name=‘description’]/@content")
=IMPORTXML(B2,"//h1")
IMPORTXML(url, xpath_query)

Check pages w/ high impressions and good positions but low
CTR: Are they the relevant ones to rank for those queries? If
so, are the title, meta description and H1 optimized?

You can quickly verify if the title, meta description & H1
include the keywords for which they’re ranking for
SEARCH(search_for, text_to_search, [starting_at])

Do you need to assess more than the allowed by IMPORTXML
limitations? Check out IMPORTFROMWEB…
To avoid this
Use this

The IMPORTFROMWEB
function is powered by a
Freemium plugin
HTTPS://NODATANOBUSINESS.COM/IMPORTFROMWEB/

#SEOSHEETS BY @ALEYDA FROM @ORAINTI AT #WTSVIRTUALSITEBULB
There are also SEO crawlers that export to Google Sheets so
you can easily grab the latest crawled data from there

6. Validate the redirects
of a Web migration
implementation

Use the IF Function to
compare if the HTTP
status, the URL and title
of a destination page are
the ones that you had
define for a migration

=IF(D2=301, "correct", “incorrect")
=IF(B2=E2, "correct", “incorrect")
Defined Implemented

7. What are the SERP
features opportunities
for your top queries?

Scrape SERPs w/ the IMPORTXML or IMPORTFROMWEB
functions + Xpath, w/ the help of Chrome extensions

How to know which Xpath to use to extract the elements that
you want from the SERPs? By using these extensions!

Add your top terms, desired country and language to the
Search Result URL along the XPATH for the ranked pages

… the ranked pages titles

… if the SERPs are including carousels

… or featured snippets

… obtaining their PAA and related searches

You can take this to the next level by using the Apipheny
Add-on to import any SERP API data to Google Sheets
+
https://www.serphouse.com/

Add the Apipheny API URL to query it from Google Docs
and obtain the SERP features of your search results

8. Analyze and Classify
your unstructured
content

#SEOSHEETS BY @ALEYDA FROM @ORAINTI AT #WTSVIRTUALHTTPS://WWW.MEANINGCLOUD.COM/PRODUCTS/GOOGLE-SHEETS-ADDON
Meaning Cloud allows you
to analyze and classify
“unstructured” content
by identifying the
sentiment, concepts,
entities and languages

#SEOSHEETS BY @ALEYDA FROM @ORAINTI AT #WTSVIRTUALHTTPS://GSUITE.GOOGLE.COM/MARKETPLACE/APP/MEANINGCLOUD/731647936149?PANN=CWSDP&HL=EN
They have a Google
Sheets Add-on that you
can use for free for up to
20K requests per month

Add the text to categorize in the first column, and use
the “deep categorization” functionality to categorize it

Classify any text of
your site using the
predefined
taxonomy system
or creating yours

Use the “sentiment
analysis” feature to
assess it from any of
the supported
languages

… and there’s more of
course! Check out these
awesome Google Sheets
Resources..

https://www.hannahrampton.co.uk/my-tools/ https://sheetsformarketers.com/ https://opensourceseo.org/google-sheets-seo-tools/
Sheets for Marketers, Hannah Rampton’s tools
& Dave Sottimano Website

+ SEO = ❤

Thanks! I’m Aleyda Solís
* SEO Consultant & Founder de Orainti
* SEO Speaker
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Host
* #SEOFOMO Newsletter Wrapper
* remoters.net co-founder

How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual

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How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual