How to create a powerful brief to your agency
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The document outlines a 5-step process for creating a powerful briefing document: 1) Map the current situation, 2) Define objectives using the S.M.A.R.T. criteria, 3) List communication touchpoints, 4) Set key performance indicators (KPIs) and parameters, 5) Explain the briefing to the agency. References are provided for each step related to experience mapping, user touchpoints, example KPIs, and how to brief an agency.
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How to create a powerful brief to your agency
- 4. • • • • • • •
- 10. :’(
- 20. 1. MAPPING CURRENT SITUATION
- 23. 2. DEFINING THE OBJECTIVES
- 24. S.M.A.R.T
- 29. 3. LISTING COMMUNICATION TOUCHPOINTS
- 32. Adaptive Path. 2011. Rail Europe Experience Map. Read here
- 33. Blog Mozilla. 2013. Mozilla’s Products and Services User Touchpoints and Communication Channels. See here
- 34. 4. SET THE KPI : WHAT ARE THE PARAMETERS?
- 36. Example of KPI parameters. 2014. smartinsight.com read here
- 37. 5. EXPLAINING TO YOUR AGENCY
- 38. Delineo Blog. 2014. Howto BriefAn AgencyBy The ClientServicesTeamread here
- 42. Thank You