The document provides step-by-step instructions for creating an email catcher (opt-in form) using the BenchmarkEmail platform. It describes signing up for an account, creating a new sign-up form, customizing the form fields and text, setting up a welcome email, and previewing the completed email catcher. The email catcher is used to build an email list which is described as the biggest asset for an online business, as it allows you to re-engage past visitors through email marketing.
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