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How to Define Your Product Roadmap by Dan Olsen
The document outlines how to effectively define and create a product roadmap, emphasizing the importance of long-term planning and the use of a structured framework. It discusses steps for identifying themes, prioritizing features, and sequencing tasks while analyzing competitors using the Kano model. The roadmap should focus on user benefits and strategy, ultimately leading to successful product execution.
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How to Define Your Product Roadmap by Dan Olsen
- 1. How To DefineYour Product Roadmap! Dan Olsen June 29, 2017!
- 2. does your companyhave! a product roadmap?!
- 3. does your companyhave! a product roadmap?! do you feel good about your company’s! product roadmap?!
- 4. n Book giveaway on Twi.er n Tweet: include @danolsen n Photos of slides are great n Hashtags #growth #prodmgmt That’s Why I Wrote Copyright © 2017 @danolsen
- 5. why do sofew companies have a good product roadmap?!
- 6. why do sofew companies have a good product roadmap?! two main reasons:! • Focus on the short term! • Lack of a good framework!
- 7. What is a Product Roadmap? n Your plan for what you need to do to win n Informed by compeLLve analysis n Looks at long-term vs. short-term n Big picture: large rocks vs. sand Copyright © 2017 @danolsen
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- 10. What is a Product Roadmap? n Your plan for what you need to do to win n Informed by compeLLve analysis n Looking at long-term vs. short-term n Big picture: large rocks vs. sand n The implementaLon of your strategy Copyright © 2017 @danolsen
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- 16. Product Strategy Grid Step 3: Rate your compeLtors Compe&tor A Compe&tor B You Must Have Benefit 1 Y Y Performance Benefit 1 High Low Performance Benefit 2 Low High Performance Benefit 3 Med Med Delighter Benefit 1 Y - Delighter Benefit 2 - - Copyright © 2017 @danolsen
- 17. Step 4: Define Your Product Strategy Compe&tor A Compe&tor B You Must Have Benefit 1 Y Y Performance Benefit 1 High Low Performance Benefit 2 Low High Performance Benefit 3 Med Med Delighter Benefit 1 Y - Delighter Benefit 2 - - Copyright © 2017 @danolsen n Which user benefits are you providing? n How will you be be.er than compeLtors?
- 18. n Which user benefits are you providing? n How will you be be.er than compeLtors? Compe&tor A Compe&tor B You Must Have Benefit 1 Y Y Y Performance Benefit 1 High Low Med Performance Benefit 2 Low High Low Performance Benefit 3 Med Med High Delighter Benefit 1 Y - - Delighter Benefit 2 - - Y Copyright © 2017 @danolsen Step 4: Define Your Product Strategy
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- 22. How to Create a Roadmap 1. Define Lmeframe for roadmap (e.g., 18 months) 2. IdenLfy themes (from product strategy) 3. For each theme: n IdenLfy highest priority feature ideas n Break them down into chunks n Determine the sequencing of the chunks Copyright © 2017 @danolsen
- 23. How to Create a Roadmap 1. Define Lmeframe for roadmap (e.g., 18 months) 2. IdenLfy themes (from product strategy) 3. For each theme: n IdenLfy highest priority feature ideas n Break them down into chunks n Determine the sequencing of the chunks 4. EsLmate the Lme required to build each chunk Copyright © 2017 @danolsen
- 24. How to Create a Roadmap 1. Define Lmeframe for roadmap (e.g., 18 months) 2. IdenLfy themes (from product strategy) 3. For each theme: n IdenLfy highest priority feature ideas n Break them down into chunks n Determine the sequencing of the chunks 4. EsLmate the Lme required to build each chunk 5. PosiLon each chunk on the Lmeline in order Copyright © 2017 @danolsen
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- 26. Roadmap Example n Product was similar to Yammer or Cha.er n Timeframe: Q4 n Themes: 1. Enable Users to Communicate Be.er 2. Improve UI & Usability 3. Be.er & More Dynamic Content Copyright © 2017 @danolsen
- 27. Theme: Enable Users to Communicate Be.er n Knew we wanted to build Groups funcLonality n We broke down how to get there n Feature chunks: n 1-to-many communicaLon n Ability to define and save subsets of users n Discussion boards n Groups Copyright © 2017 @danolsen
- 28. 1. Enable Users toCommunicate Better 2. Improve UI & Usability 3. Better & More Dynamic Content 1-to-many: Ability to select multiple users Ability to define subsets of users Discussion Boards -Public -Private Groups -Public -Private CSS cleanup Header & Global Nav cleanup Gallery UI cleanup Profile cleanup & extensibility Messaging UI cleanup Photos: Blogs: Link to mine Links to my favorites More & bigger Links to most popular Write posts Q4 Product Roadmap
- 29. Product Roadmap Summary n Think about long-term and big rocks n Use Kano model to: n Analyze your compeLtors n Define your product strategy n IdenLfy your roadmap Lmeframe & themes n For each theme, determine feature chunks and sequencing n Execute on your roadmap è #Win! Copyright © 2017 @danolsen
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