How to finance your startup
Sasha Sternik
@asternaks
What is aVenture Fund?
Your ideas?
It is not that
Venture Capital Funds
Venture capital funds are investment funds that manage the
money of investors who seek private equity stakes in startups and
small- to medium-sized enterprises with strong growth potential.
These investments are generally characterized as high-
risk/high-return opportunities.
What is a Startup?
Not every new company is a startup. Not even your new hookah place.
Sorry.
What is a Startup?
”New” Company Must be
Scalable
Does not have to
be
Innovational
Flat
Structure
High
Risk
Unicorns!
(Companies that are valued > $1’000’000’000)
Venture Fund + Startup =
Partnerships with Venture Funds
Lots of new words
(I know)
• MVP – MinimumViable product
• Valuation – How much is the company valued at
• Product-market fit – Degree to which a product satisfies a strong
market demand
• IPO – Initial Public Offering (Stock Market!)
• Market Cap –Total value of all company's shares
Fine, got that. How do I do this
again?
How to meet the love of your life
• Networking (meetups, mutual contacts, etc.)
• Incubation & Acceleration Programs
• Hackathons and competitions
• LinkedIn and other social media platforms
• Pure luck
Time for the Pitch!
The Structure ofYour Presentation
1. Front Page (Name, Logo, Punch Line)
2. What are you? (1-2 sentences describing your product/company)
3. Why do you need us? (Problem description)
4. Market size and target audience
5. Solution ( + Competitors)
6. Monetization Model
7. Traction (if you have it)
8. Milestones
9. Team Members
Please keep it simple and sweet
• Think about what you have seen prior to this moment
• Minimum text if you are presenting live
• If you have prototype / demo – bring it! Show it!
• Try to fit it under 5 (or better 3) minutes
You managed to get their
interest!
Now – How it works? 🤔
Step by Step
Initial
Meeting
Analysis Executive
Summary/
Investment
Memo
Term
Sheet
Sweet Sweet
Money
THE RULE
NEVER LIE TO YOUR INVESTOR
Questions?
@asternaks

How to finance your startup

  • 1.
    How to financeyour startup Sasha Sternik @asternaks
  • 2.
    What is aVentureFund? Your ideas?
  • 3.
  • 4.
    Venture Capital Funds Venturecapital funds are investment funds that manage the money of investors who seek private equity stakes in startups and small- to medium-sized enterprises with strong growth potential. These investments are generally characterized as high- risk/high-return opportunities.
  • 5.
    What is aStartup? Not every new company is a startup. Not even your new hookah place. Sorry.
  • 6.
    What is aStartup? ”New” Company Must be Scalable Does not have to be Innovational Flat Structure High Risk
  • 7.
    Unicorns! (Companies that arevalued > $1’000’000’000)
  • 8.
    Venture Fund +Startup =
  • 9.
  • 10.
    Lots of newwords (I know) • MVP – MinimumViable product • Valuation – How much is the company valued at • Product-market fit – Degree to which a product satisfies a strong market demand • IPO – Initial Public Offering (Stock Market!) • Market Cap –Total value of all company's shares
  • 11.
    Fine, got that.How do I do this again?
  • 12.
    How to meetthe love of your life • Networking (meetups, mutual contacts, etc.) • Incubation & Acceleration Programs • Hackathons and competitions • LinkedIn and other social media platforms • Pure luck
  • 13.
  • 14.
    The Structure ofYourPresentation 1. Front Page (Name, Logo, Punch Line) 2. What are you? (1-2 sentences describing your product/company) 3. Why do you need us? (Problem description) 4. Market size and target audience 5. Solution ( + Competitors) 6. Monetization Model 7. Traction (if you have it) 8. Milestones 9. Team Members
  • 15.
    Please keep itsimple and sweet • Think about what you have seen prior to this moment • Minimum text if you are presenting live • If you have prototype / demo – bring it! Show it! • Try to fit it under 5 (or better 3) minutes
  • 16.
    You managed toget their interest! Now – How it works? 🤔
  • 17.
    Step by Step Initial Meeting AnalysisExecutive Summary/ Investment Memo Term Sheet Sweet Sweet Money
  • 18.
    THE RULE NEVER LIETO YOUR INVESTOR
  • 19.

Editor's Notes

  • #8 But not everyone destined to become a unicorn. And that is totally fine. If you are a founder – dream big.
  • #13 Now, you have been introduced. Hooray! What’s next?
  • #14 You should be able to tell your story in 3 minutes – it’s called elevator pitch. Be prepared to answer question. As I am telling startups that are currently under my guidance – I should be able to wake you up at 3 am, and you will have to pitch me your idea.