How To Get an A+ with G+ Hangouts
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This document provides information about Google+ Hangouts and how to use them for online events and meetings. It discusses what Google+ and Hangouts are, as well as their features. It then gives suggestions for how to plan a Hangout, including choosing a topic, inviting guests, and marketing the event. Finally, it provides technical details on setting up and running a Hangout, such as necessary equipment and helpful Hangout apps.
How To Get an A+ with G+ Hangouts
- 1. CASE Social Media & Community #casesmc
- 2. CASE Social Media & Community #casesmc
- 3. CASE Social Media & Community #casesmc
- 4. Provides a social profile Allows for connections, “circles” Offers video and text chat Connects with other Google apps What is Google+?
- 5. #casesmc
- 6. #casesmc CASE Social Media & Community
- 7. CASE Social Media & Community #casesmc
- 8. Web (group) chat Video Hangouts Hangouts On Air What are Google+ Hangouts?
- 9. SEO benefits Integration of G+, YouTube, embed Measurement Free Advantages of Google+ Hangouts?
- 10. Virtual meetings Live streaming Ongoing series Uses for Google+ Hangouts? Other webcasting products: WebEx, Livestream
- 11. CASE Social Media & Community #casesmc
- 12. Choose a strong but flexible theme Pick episodes with a similar subject and air them at a standard time Set frequency expectations Ongoing Series
- 13. #casesmc CASE Social Media & Community
- 14. #casesmc CASE Social Media & Community givingday.cornell.edu/live
- 15. CASE Social Media & Community #casesmc
- 16. Identify a host. Bonus: Add a backchannel moderator Invite guests who can serve as experts or bring unique perspectives. Strive for influencers. Create an outline with intro and outro script. Share this with your guests. Embed the video on your site with ID capture. Who To Hangout With
- 17. CASE Social Media & Community #casesmc
- 18. Create visuals. Event landing page Twitter Facebook Instagram Marketing Hangouts Resources: Canva, canva.com Always Up-To-Date Social Media Image Sizes, http://sproutsocial.com/insights/social-media-image-sizes-guide/
- 19. Create a G+ event. Create a short link. Send an engaging email. Write an article. Ask your guest to announce their participation. Bonus: Create a video trailer. Marketing Hangouts
- 20. Start awareness campaign 2-3 weeks out. Schedule sharing on social during peak times. Start engaging audience 3-5 days out. Advertise to join during the live broadcast. Marketing Timeline Resource: Klout, Best Times to Share, https://klout.com/#/schedule
- 21. CASE Social Media & Community #casesmc
- 22. Log-in to your institution’s G+ account at plus.google.com/hangouts. Click “Start a Hangout On Air” to create a Hangout live or schedule one for the future. Choose a name and add a description about your event. To set a future start date, select “Later.” Set the time for your future Hangout and what specific circles will have access. Leave the audience on its default of Public to ensure anyone can attend. Setting up a Hangout On Air
- 23. CASE Social Media & Community #casesmc
- 24. Allow 30 minutes for setup. Allow 15 minutes for guest setup. Connect everyone before going On Air. Set a backchannel. Q&A app, Twitter, Chat embed (ChatRoll) Use Hangout apps. Launching a Hangout
- 26. Video camera (Canon XA20) Video converter box (ADVC-110) USB Microphone or XLR Lighting kit Professional Setup Resource: https://www.youtube.com/watch?v=L_RuUznVf7E
- 27. Cameraman Hangout Toolbox Control Room Chat Screen Share Helpful Hangout Apps
- 28. Google Effects Control Room Hangout Toolbox Cameraman Capture Q&A Showcase Screenshare Chat
- 29. CASE Social Media & Community #casesmc
- 30. Ask questions Follow me on @ashely_budd Check out higheredlive.com High five Keith Hannon Next Steps