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How To Get Real ROI From Social Media for Jewelers
The document outlines strategies for leveraging social media to drive sales and build brand trust, emphasizing that social media acts as a new word of mouth. It discusses the need for businesses to adapt to changes in organic reach, advocate for quality content, and foster online reputations through engagement and personality. Key recommendations include smarter advertising, content recycling, and incentivizing referrals to improve customer interactions and sales success.
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Presentation introduction by Dave Kerpen on effectively leveraging social media for ROI.
Social media as the modern word-of-mouth. 90% trust recommendations and businesses need to invest significantly in social.
Addressing common concerns about social media engagement and offering practical answers for success.
Insight into the decline of organic reach on Facebook for businesses and the need for paid advertising.
Essential strategies for smarter advertising: Setting S.M.A.R.T. goals and utilizing audience targeting methods.
Guidelines for content creation: the 4-1-1 rule and utilizing enticing content to engage audiences.
Advice on recycling content and following best practices for creation to maintain engagement.
Importance of online reputation, incentivizing referrals, and requesting reviews for improved engagement.
Emphasizing the need for a unique brand voice, storytelling, and showing gratitude to engage customers.
Recap of five main strategies discussed for social media success.
Thank you note and call to connect for questions, alongside an inspirational quote.
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How To Get Real ROI From Social Media for Jewelers
- 1. How To GetReal ROI From Social Media With Dave Kerpen CEO, @LikeableLocal for Jewelers #JANYjewelry
- 2. SOCIAL MEDIA = THENEW WORD OF MOUTH 90% of people trust business recommendations from someone they know. People are 4x more likely to buy when referred by a friend #JANYjewelry
- 3. SOCIAL ADS HAVEBUILT IN ENDORSEMENTS FROM FRIENDS. #JANYjewelry
- 4. THE REALITIES OFSOCIAL MEDIA • $8.5 billion was spent on social in 2015. • $14 billion will be spent in 2018. BUT • Social media will NOT bring you immediate results. • Social media cannot make up for a bad product or service. #JANYjewelry
- 5. SOCIAL MEDIA ISYOUR MARKETING WEAPON • There are 1.44 billion Facebook users. • 71% of people trust services they find on social media. • The average user logs into social networks 1.72 hours per day. • That’s 28% of all online activity! #JANYjewelry
- 6. Potential sales areout there on social media! Arm yourself with the knowledge to defeat anxiety about social! #JANYjewelry
- 7. 5 Questions WeHear a Lot About Social Media • Why isn’t anyone seeing my content? • Will people engage with a sales pitch on social? • Do I have to constantly think of new content? • What if I get a bad reputation online? • Does anybody click ads online? #JANYjewelry
- 8. 5 Answers toThose Questions To Get You On the Road to Social Success • Overcoming the Facebook Reachageddon • Sell without selling • Use, reuse, and recycle great content • Incentivize referrals, respond to reviews, and surprise and delight • Show personality and be Likeable, even in paid advertising #JANYjewelry
- 9. 1. Overcoming the FacebookReachageddon “Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it.” - Michael Jordan
- 10. Facebook Reachageddon “Facebook Reachageddon” means businesses nowhave to pay to play to get their content seen” = The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
- 11. A FEW YEARSAGO IT HAPPENED TO BIG BRANDS .03% of their following #JANYjewelry
- 12. NOW IT’S HAPPENINGTO SMALL BUSINESSES … LIKE YOU .06% of their following #JANYjewelry
- 13. SOLUTION: Advertise Smarter ✓SetGoals ✓Reach The Right People ✓Scale Smarter 3 Pillars of Ad Success
- 14. SET S.M.A.R.T GOALSFOR YOUR SOCIAL ADS Specific Measureable Attainable Relevant Time Bound #JANYjewelry
- 15. REACH THE RIGHTPEOPLE Use Hypertargeting & Nanotargeting #JANYjewelry
- 16. Let the AlgorithmHelp You Out: Custom & Lookalike Audiences ✓ Get more business and referrals from current customers ✓ Attract people similar to your current customers ✓ Get already-interested prospects closer to buying ✓ Retarget “cold-feet” visitors
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- 18. 2. Sell WithoutSelling “The best marketing doesn’t feel like marketing.” - Tom Fishburne
- 19. The 4-1-1 Rule(Guideline) For every 6 pieces of content… • 4 Pieces of Curated Content • 1 Piece of Unique Business-Specific Content • 1 Piece of High-Value, Lead Generation/Sales Content #JANYjewelry Day 1 Day 2 Day 6Day 4Day 3 Day 5Curated Curated Curated CuratedSalesUnique
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- 23. Free Online Materials= Education is Possible for Everyone! #JANYjewelry What else can you post to sell without selling? ~Chcck out our Free eBook SocialContentEBook.com ~
- 24. Why Offer Your FollowersFreebies? #JANYjewelry
- 25. 3. Use, Reuse,and Recycle Great Content “Traditional marketing talks at people. Content marketing talks with them.” - Doug Kessler
- 26. Follow the 10Commandments of Content Creation ~From our Free eBook SocialContentEBook.com ~ -Give your followers a reason to engage -Think positive -Remember to K-I-S-S (Keep It Simple, Stupid!) -Have a Conversation -Ask Yourself: Is it Sharable? -Know How to Properly Curate -Be Mindful of the 4-1-1 Rule -Keep It Timely -Use Visuals To Enhance Your Message -Tell a Story #JANYjewelry
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- 29. #JANYjewelry “It’s your responsibilityto share and re-share great content.” -Dave Kerpen
- 30. Rework Your Contentto Make It Fit Every Social Network #JANYjewelry
- 31. 4. Building anOnline Reputation “A story to me means a plot where there is some surprise. Because that is how life is - full of surprises.” - Isaac Bashevis Singer
- 32. You Never GetWhat You Don’t Ask For
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- 34. Reviews: Don’t BeAfraid To Ask For Them! #JANYjewelry
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- 36. 5. Show YourPersonality, Be Likeable "I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton
- 37. Use Your UniqueBrand Voice #JANYjewelry
- 38. Use your brandto tell stories! #JANYjewelry
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- 40. NOW LET’S REGROUP… #JANYjewelry •Overcome the Facebook Reachageddon • Sell Without Selling • Use, Reuse, and Recycle Great Content • Build an Online Reputation • Show Your Personality, Be Likeable
- 41. THANK YOU /QUESTIONS Connect with me: @LikeableLocal [email protected] @Dave Kerpen [email protected] Grow your business at LikeableDemo.com Mention #JANYjewelry to save! “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin GRAND PRIZE!
Editor's Notes
- #19 Inspiration is the name of the game and by sharing meaningful stories about customers and employees people can connect with your business on an emotional level And therefore want to do business with you
- #26 You can advertise as much as you want, but without the materials to back it up, you’re outta luck. Creating great content is hard. It requires work and perseverence, I’m not going to lie. Lucky for you, there are resources out there to help.
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- #42 Thank you so much, we still have time for questions. After questions we’ll reveal our grand prize winner! What’s the difference between a fan and a follower? Could you tell us more about social ads? Learnsocialads.com What do you do with a negative review? What should the breakdown be for promotional and personal posts? How much does likeable Local cost? Likeablelocal.com/pricing Expert 299, pro 599, VIP 19.99