How to Grow Facebook Followers | How to Increase Facebook Followers quickly

Content is the King Lets Crack the algorithm
01 Lets get started
04
02
Research your Target
Audience
03
05 06 Facebook Ads
07
Role of Influencers
08
General Points to
Keep in Mind
Final Thoughts

Lets get started!

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Lets get started

Lets get started
Give a proper name to your business account
Use a proper category term that represents your business in
your bio
Customise your Page button according to your business
In short, communicate about your identity and
business through delightful actionable info. Give a
complete picture.

Research your Target
Audience

Research your Target Audience

Country
Facebook users
(MM)
India 340
United States 200
Indonesia 140
Brazil 130
Mexico 98
Philippines 88
Vietnam 71
Thailand 54
Egypt 47
Bangladesh 46
Pakistan 45
Colombia 38
United Kingdom 38

Make sure that your audience are using Facebook

Content is the King

Types of contents in facebook
Content is the King

Content is the King

Content is the King
Visually appealing and entertaining image posts can attract a lot of attention thereby
reach a lot of organic followers

Content is the King
Grab attention immediately in the first few seconds.
Increase ad engagement.
Drive more conversions.
Share more information.
Demonstrate your expertise.
Retarget video viewers and create lookalikes.
Provides more opportunities for community building,
engaging and conversion
Facebook Videos

Content is the King
Prominent Location. Facebook Stories are visible at the top of the Facebook app
Creative Freedom
Authentic Format
Trackable Performance
Rising Popularity
Go Beyond Promotion
Publish Brand-Focused Content
Build unique content
Polls, quizzes and other interactive features of the stories can be used to engage
and entertain users.
This can also help us to know the likes, dislikes and trends among the followers
Facebook Stories

Content is the King
Facebook Events

Content is the King
 Contents capture initial attention of the viewers so embrace fun and cool posts to
entertain people. Make them laugh to stay in their minds
 Give importance to the presentability of posts. Always edit the posts to increase the aesthetic
appearance
 Rely on user generated contents to create more engagement.
 Always hold onto the values of the brand in each posts
 Make sure to use fonts in image posts that match the fonts in your website
 Embrace all the different type of content rather than sticking on to one type of content

Content is the King
 Choose a simple promise and deliver a sophisticated message
 Create a unique visual narrative
 Build your story on the four pillars of visual storytelling
 Pick your storytelling route
 Associate your message with the right occasions
Best Content strategy to deliver meaningful content to connect with people :

Let’s Crack the
Algorithm

Let’s Crack the Algorithm
The Facebook algorithm decides which posts people see every time they check their Facebook feed, and in
what order those posts show up. For its part, Facebook would like to remind us that there is no single
algorithm, but rather “multiple layers of machine learning models and rankings,” built to predict which
posts will be “most valuable and meaningful to an individual over the long term.”

Increase the
engagement !

3
Engage
Entertain
Educate

Get people talking!
Have meaningful conversation.
Know the likes and dislikes of your
audience through various contents

70% Videos
20% Photos
10% Links
Avoid using too many external links and too many other
platforms!

Going Live creates 6 times more engagement than any other type of
content

 Host a watch party and reshare great content
 Keep track of your time of posting
 Create polls and ask close ending questions to engage your audience
 Sharing the facebook Url to other platforms like twitter, Instagram and email
would help you boost your content in Facebook
 Employ a chat bot so that you don’t leave your interested audience without a
response
Use Invite option wisely
Do’s

Don’ts
 Don’t include too many Youtube links
 Avoid being completely off topic / irrelevant
 Avoid using trigger words that invloves forceful engagement like “please like,
please share, please comment”. Replace those with “what do you think? Comment
your thoughts below”
 Avoid using clickbaits

Role of Influencers

Focus On Content Quality
Role of influencers

Content Marketing Based On Target Audience Demographics
Role of influencers

Amplified Brand Awareness
Precise Targeting
Enhanced Credibility and Trust
Increased Audience Engagement
Improved Search Engine Rankings
Increased Conversions
Role of influencers

Facebook Ads

Facebook Ads Example

Facebook Ads

Should You Invest in a Facebook Ad?
Yes, you should if you respond with an emphatic “Yes” to any of these:
• Do you want more engagement on your Facebook Page?
• Do you want more likes on your brand page?
• Do you want more social shares for your posts?
• Do you want to send more traffic to your website?
• Do you want to generate more leads?
• Do you want more event signups?
• Do you want more app downloads?

Tips for Maximum ROIs from your Facebook Campaigns
1. Focus on building marketing funnels inside Facebook: People don’t come to Facebook to buy. So
instead of creating campaigns that focus on purchasing right off the bat, it’s better to create
additional experiences for your website visitors. By launching several campaigns with different
objectives, you can create your own Facebook ad funnel.
2. Review ad frequency to manage exposure: Audiences are more likely to recall an ad if they see it
more than once. But too much can backfire as well.
3. Scale up your ad budget based on ad performance: Keep monitoring your ad performance, retaining
the best-performing ad set/ad and pausing the remaining ads. For the winning ad, increase the
budget by 15% to 20%. Repeat this every 24 hours as long as the performance keeps going up.
4. Use Audience Insights to ensure delivery to the right audience: An ideal audience size for a small
conversion campaign test is around one million active people. Once you believe you’ve found the
right audience, save it for future use.

General Points to
Keep in Mind

General Points to Keep in Mind
Don’t follow any account to simply follow
Ensure consistency of posts. Don’t let the followers completely forget about your brand due to your inconsistency
in content delivery
Always tag location in your post to increase native targeting
Run contests and polls in stories to ensure maximum engagement
Avoid fake followers
Link your facebook account to other platforms and websites
Schedule your posts in advance and post it at the right time

Final Thoughts

Further Learning

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How to Grow Facebook Followers | How to Increase Facebook Followers quickly

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