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![Get On To It [VIDEO]!
1. I will produce ____ videos, every ___ Week(s)
2. My first topic will be: _________________________
3. It will be ___ minutes
4. My second topic will be: _______________________
5. It will be ___ minutes
6. I will/will not hire a Hollywood production studio](https://image.slidesharecdn.com/semrush-visualsandvideodigitalmarketingandonlinestrategyforseo-150624074130-lva1-app6892/75/How-to-Grow-Your-Audience-SEO-Through-Images-and-Video-Semrush-Webinar-on-digital-marketing-and-online-business-strategy-for-seo-56-2048.jpg)
![Get On To It [Visuals]!
1. I will produce ____ images, every week
2. It will be designed for (persona): ________________
3. My first image will be about: ___________________
4. My second image will be about: _________________
5. My first infographic will be about: _______________
6. I will use (tool) __________ to design my images](https://image.slidesharecdn.com/semrush-visualsandvideodigitalmarketingandonlinestrategyforseo-150624074130-lva1-app6892/75/How-to-Grow-Your-Audience-SEO-Through-Images-and-Video-Semrush-Webinar-on-digital-marketing-and-online-business-strategy-for-seo-81-2048.jpg)
Uploaded byDoyle Buehler
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strategy for seo
The document provides insights into enhancing online business through effective digital leadership, focusing on visual storytelling and video content. It emphasizes the importance of strategy, branding, audience engagement, and the use of visuals in crafting compelling narratives that resonate with target personas. The ultimate goal is to convert engagement into community connections and business growth, supported by practical tools and tips for content creation and optimization.
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How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strategy for seo
- 2. Welcome! • Admin Stuff •Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Please type in your questions along the way • Slide deck on Slideshare http://bit.ly/doylebuehler14
- 3. •Entrepreneurship: I helpentrepreneurs grow their online ecosystem, business and sales, through digital leadership •Educator: Teach Digital Strategy, Business Planning & Entrepreneurship •Author: The Book on Digital Leadership for businesses – The Digital Delusion. Hello, I’m Doyle Buehler #OwnOnline
- 5. I’m Giving AwayA Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Just Tweet! @doylebuehler #ownonline
- 6. What You WillFind Out Today • What may be holding you back • What you can do differently • How to build a blueprint for a strong digital ecosystem through SEO For Video & Visuals
- 7. What Am IHere To Talk About? • Talkin’ Bout Visuals & Videos… • Help you find the focus • Help you action what you need to do • Help you implement
- 8. “The use ofimages, videos, infographics, presentation and other visuals on all online digital channels to craft a graphical story around your key brand values and offerings ” Visual Storytelling
- 10. THE ULTIMATE GOAL? DELIVERVALUE. DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #ownonline
- 11. What’s The REALStory of Successful Online Business? Conversations + Community + Connections = Conversions Think Leadership Think Authority #OwnOnline
- 12. What’s Important Today? • Strategy& Branding • Audience • Content • Performance • Placement
- 13. Online Ain’t WhatIt Used To Be
- 14. How I spent$250,000+ on a website #ownonline
- 19. Ready to GetStarted? #ownonline
- 20. INFLUENCE To ACTION •Move your “audience” to your own lists and own pages. • Not about “engagement” • About INFLUENCE • WIIFM?
- 21. It’s Not JustAbout The “Like” – It’s MORE About the CONVERSATION Needed to Build A COMMUNITY
- 25. Pictures From TheStart Visuals are processed 60,000 times faster than text by the human brain and 90% of information transmitted to the brain is visual. Humans evolved over millennia to respond to visual information long before their developed the ability to read text.
- 26. The problem withVideos & Visuals? Google and other search engines can’t “see” pictures nor videos...yet
- 33. 7 Key Elementsof Visual Brand Storytelling 1. Design 2. Persona 3. Voice 4. Relevance 5. Personality 6. Story 7. Share Factor
- 34.
- 35. How To IdentifyYOUR Target Persona Start by describing the ideal customer who might benefit most from the content you create: • WHO is the persona? • WHAT traits characterize her? • WHAT roles does she play? • WHAT does her typical day look like? • WHERE is there a gap in her needs/wants (beyond our products/services)? • WHEN does she need to close this gap (i.e., where is she in the purchase funnel)? • WHY would she care about us, as a company (aside from our product)?
- 36. Identify Your Persona TARGETPERSONA: ________________________________________ Job title/Role: ____________________________________________ Typical challenge: _________________________________________ Needs Gap: ______________________________________________ Funnel position: __________________________________________ What she cares about: _____________________________________ Place your persona’s picture here and give her a name, to help your content team keep her top-of-mind.
- 37. Why Is YourAudience Important? • Relevance • Keywords
- 39. Content – Whatto Say • From Content Plan? • To Whom? Persona • Are you delivering your value?
- 40. How To Create& Implement Your Content • Planning – List out your content plan ideas • Placement – decide on what channels and how to use it • Prioritization – you can’t post everything at once; focus on your core value • Management – storage, SEO, sharing
- 42. “Your brand is what peoplesay about you when you’re not around”
- 43. Branding • About YourBrand (not your baby) • Not Just a LOGO • Your Value – Your strategic architecture • Create alignment with visuals & Video • Your Pitch & Profile • Assessing & Expressing Your Brand
- 44. Building Your Brandis SMART • Creates awareness of what we, as entrepreneurs stand for. • Gives us opportunities to become liked and followed consistently. • Elevates our credibility, because we embrace being ‘out there’ for the world to find. • Allows us to gain trust – which ultimately leads to more business! • It’s NOT just a logo!
- 45.
- 46. Voracious Video •Shared 12x more than links and text posts • Youtube is Second Biggest Search engine • Facebook is fighting Google/Youtube over video
- 49. Keys to VideoSEO • Embed on home site • Share from your website, not youtube • Video description on site, with keywords • On page Video SEO (Yoast. Meta tags) • Copy or create transcripts with embedded video • Keywords in comments (self-posted) • Filename with keywords • Title with keywords • Descriptions – 150+ words – Links – Keywords
- 53. What Types ofVideos To Create? • Signature Series • Training • Testimonials • Pitches • Instructional • “Explainer” • Webinars • Whiteboard
- 54. Video Tools • Animoto- https://animoto.com • Vimeo.com (hosting videos) • Wistia.com (hosting videos) • Camtasia (video editing and screencaptures) • Prezi (Presentations): https://prezi.com/ • Animations: http://goanimate.com/videomaker • Text tools (app): http://vont.phon.to/ • Video Overlay http://vidlabapp.com/
- 55. How To DesignKiller Videos • Favor short videos. If you can make it shorter and make all the same points, do so. • Make sure to start off energized, and get the important stuff in. • For a video of 4-5 minutes, fewer than 60% of your viewers will still be with you–against 75% for a 1-2 minute • Don’t hold your call to action to the end, especially for longer videos. • Think about breaking your longer videos up into digestible bits.
- 56. Get On ToIt [VIDEO]! 1. I will produce ____ videos, every ___ Week(s) 2. My first topic will be: _________________________ 3. It will be ___ minutes 4. My second topic will be: _______________________ 5. It will be ___ minutes 6. I will/will not hire a Hollywood production studio
- 57. Visuals • Like 2xmore than text only • Articles with relevant images have 94% more total views than articles without images • This is Visual storytelling
- 58. Not About CuteKittens
- 59. Nor About CuteBabies
- 61. What Do YouWant To Achieve With Visuals? • Elicit an EMOTION • Inspiration • Aspirations • Motivations • Provide VALUE!
- 62. What Types ofVisuals To Create? • Quote Graphics • Screen shots • Inspiration • Industry Tips • Infographics • Visual story • Post title Blocks • Collages • Word Art • Post images • Powerpoint & Keynote Slides • Personal Photography • Behind the scenes • Original Designs • Your Brand Essence • Striking! Colours, Scenes • Comparisons • How To… • GIFs
- 63. Primary Visuals SEO •Filename – Keywords • SEO/Meta Tags (Yoast) • Description • Title • Caption (optional) • Descriptions • ALT text • Image Pages – individual URL • Post as a complete “post”
- 67. What Types ofVisuals Are You Using?
- 71.
- 72. Hack The #Hashtag Use 1-2on Twitter & Facebook 25-30 in Instagram Research: http://www.tagsforlikes.com/ #hashtagsforlikes #love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag
- 73. Not Just AboutThe Selfie
- 76. Visuals – “HowTo Create” Tools • Canva: https://www.canva.com • Powerpoint • http://visual.ly/ • http://vizualize.me/ • http://piktochart.com/
- 77. Visuals – “Quote”App Tools • Type Overlay: http://wordswag.co/ • Type Overlay: http://www.phon.to/ • Type Overlay: Typorama • Watermark http://ezywatermark.whizpool.com/
- 78. Other Tools For Visuals •Chat Tool To Share http://www.kik.com/ • Hashtags http://www.tagsforlikes.com/
- 79. Remember • Use yourbranding, consistently in your images • Use a consistent style, so people know it comes from you • Share from the social channel/network, as well as from your site
- 80. Remember.. Even More… •Detailed SEO descriptions for search – images and visuals – onsite and on channel filenames & ”alt img” & tags
- 81. Get On ToIt [Visuals]! 1. I will produce ____ images, every week 2. It will be designed for (persona): ________________ 3. My first image will be about: ___________________ 4. My second image will be about: _________________ 5. My first infographic will be about: _______________ 6. I will use (tool) __________ to design my images
- 82. …Just Don’t BecomeA Dan Bilzerian
- 83. HOT Seat What IsYour Experience With Videos? Visuals? Email me [email protected]
- 84. Ready To BlowAway Your Competitors & Become the Star of the Show?
- 85. Don’t Forget About VisualPlacement Your digital ecosystem • Text text text • Social • Sharing • Channels • Posting Sequences
- 87. Performance • Baseline –take one – use Google Analytics & Insights • Objectives – what are they • Optimisation – yes, back and forth • KPIs – what are you measuring • ROI – What is it, how?
- 88. Analytics You Can’t Measure WhatYou Can’t See?
- 89. So, KNOCK-OUT Visuals& Video For Your Audience
- 90. HOT Seat What IsYour Experience With “Video & Visuals”? What Has Happened To You? Email [email protected]
- 91.
- 94. Don’t just standthere staring…
- 96. THE ULTIMATE GOAL? DELIVERVALUE. DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #OwnOnline
- 97. Where to gofor more help? • Let’s connect on Twitter, Linkedin, Facebook – Just search ‘Doyle Buehler’ @doylebuehler • Need any Tips? Please email me with ANY questions [email protected] • Call me +61 413 106 880 #OwnOnline
- 98. Webinar Resources Resources &Ideas www.thedigitaldelusion.com/semrush Slide Deck on Slideshare.net bit.ly/doylebuehler14 Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle
- 99. The End ofThe Story? It’s more about the conversation, the community, as well as the connections that you make The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.
- 100.
- 101.
- 104.
Editor's Notes
- #2 How to grow your audience & SEO through images and video
- #4 Kicking Ass Online with digital leadership – doyle buehler
- #5 Entrepreneurship: I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership Educator: Teach Digital Strategy, Business Planning & Entrepreneurship Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- #6 How to start to engage with your audience to get INFLUENCE TO ACTION
- #8 I’m going to tell you the 5 specific action steps that you can do to increase your real ROI. And no, it’s not a magic formula either.
- #10 The ultimate goal? Stop hoping digital works
- #11 This is the BONUS. You can then see it, engage with it, understand it, measure it. Build your social media and digital leadership
- #14 Back a decade ago, online was hard. Now it still is, and it is also confusing! $250,000 was a big investment; tech was expensive. Since then DIY came in, with free websites and everything else. So there was a huge proliferation in all of the websites that were going “online”. The new problem is how to connect all of the different pieces together – the social media, the SEO, the website, the lead generation, and of course the Return on Investment.
- #16 People don’t want more content; they want better content. Add value, not volume.
- #20 It’s easier than you think. It will only hurt a bit
- #22 It’s more about creating the connections.
- #24 Digital Leadership Architecture
- #25 Customer Brand Development Model
- #28 Ingredients of the perfect content formula
- #29 100 million posts on Facebook
- #30 Social media on Twitter
- #31 The golden ratio of images to text in articles
- #32 Social media traffic on twitter
- #33 OG:IMAGES on facebook
- #35 Defining Your Audience – who are they and what do they like?
- #40 Match your content with your audience
- #41 Most branding comes from your content and your strategy
- #46 A brand is worthless if it doesn’t connect with the right audience in a relevant way.
- #48 Videos: Is facebook or Youtube Your better choice
- #55 Doesn’t need to be a Hollywood production – start small
- #56 Not to be confused with videos that killed the radio star.
- #61 Picture Posts – are your key to your content strategy
- #68 Additional
- #72 http://doy.li/1EhfakE http://doy.li/1Ehfhgj http://doy.li/1Ehfi3L http://thedigitaldelusion.com/wp-content/uploads/2015/05/digital-marketing-strategy-infographic-doyle-buehler-digital-leadership-online-content-2015-05.png http://thedigitaldelusion.com/wp-content/uploads/2015/05/digital-marketing-strategy-infographic-doyle-buehler-social-media-explained-with-donuts-2015-05small.png http://thedigitaldelusion.com/wp-content/uploads/2015/05/digital-marketing-strategy-infographic-doyle-buehler-what-happens-online-in-60-seconds-2015-05.png
- #73 You can use 1-2 in Twitter & Facebook; 25-30 in Instagram #love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag
- #75 8 elements if visuals that get shared
- #82 Here is your action plan
- #83 Just don’t become a Dan Bilzerian the online social media douche. Please – no kittens, no guns, and no babes
- #85 Putting your raving fans together – tying it together and delivering sales and leads for your business.
- #90 Social Media & Digital Leadership You can put your head in the sand, or step up into digital leadership Who’s with me to ownonline? This is what we are going to figure out for you today
- #94 Use this worksheet to see where you are at, and what you can do to really tie things together. Learn the 7 steps to accelerate your business online, drive demand with your audience, and build your customer engagement
- #97 This is the BONUS. You can then see it, engage with it, understand it, measure it. Build your social media and digital leadership
- #98 You can also download all of the worksheets for each frame, from the site www.thedigitaldelusion.com/kpi-webinar
- #99 I have some new items up there – new worksheets, new resources
- #100 Developing your digital leadership in social media – understanding your strategic architecture
- #101 Once you have the main elements of the platform in place – keep exercising! Now you can go back to each core section, to give you that clarity that you need along the way.
- #103 Discover Your True Digital Leadership Potential https://calendly.com/doylebuehler/30min We’ll go through the 7 disciplines and give you some focus What do I do? I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership
- #106 Connecting leaders to digital. Doyle Buehler online. Are you ready to join me on the epic quest to close the digital divide, expel the internet’s ivory towers, and rid the world of online business monotony and mediocrity?