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How to keep_your_lists_clean_and_improve_deliverability
The document discusses the importance of maintaining a validated email subscriber list to enhance deliverability and improve marketing ROI. Key benefits include reduced bounce rates and increased inbox placement through methods like email verification and real-time validation. It also outlines next steps for further engagement, including learning resources and demo requests.
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How to keep_your_lists_clean_and_improve_deliverability
- 1. How to KeepYour Lists Clean and Improve Deliverability
- 2. Today’s Agenda • Benefitsof Maintaining a Validated List • List Cleaning at Point of Capture • How to Monitor Unknown User Rates • Email Verification in Web Forms & in Lists • Our Solution & Next Steps • Q & A
- 3. Today’s Speakers Joanna Roberts Sr.Product Marketing Manager Email Optimization Return Path Matt McFee Founding Partner BriteVerify Sean Wirt Innovation Strategist Return Path
- 4. 15+ Years of Experience •450+ dedicated professionals • 14 offices in 7 countries worldwide • Backed by Union Square Ventures, Foundry Group, Costanoa Ventures, Vista Equity Partners, SAP Ventures Proven Data Infrastructure • Over 2 billion Certification inboxes • Scoring 26 million IP addresses daily • Nearly 300 global partners • Processing millions of transactions per day Over 2,500 Email Optimization Customers • Industries include: • Retail • Technology • Finance • Entertainment • And more About Return Path
- 6. With The Right Message •Inbox Preview • Subject Line Optimizer • Email Client Monitor • Inbox Insight Reach The Right Inbox • Certification • Domain Certification • Inbox Monitor • Reputation Monitor • Real-Time Email Validation At The Right Time • Send Time Optimization Return Path’s Email Optimization Suite helps companies build better relationships, drive more responses, and increase revenue from their email marketing efforts. Email Optimization Suite
- 9. Why Maintain aClean and Validated Subscriber List? Reduced Bounce Rates Higher Inbox Placement Rates Increased ROI
- 13. In 2015, outof more than four trillion messages sent, more than half (56 percent) were blocked based on poor sender reputation.
- 14. Why Clean YourList at Point of Capture? Prevent Typo’d Addresses Reduce Number of False Addresses Fewer Bounced Emails Avoid Blacklisting
- 15. It is estimatedthat 7-15% of online forms and point-of-sale entries contain invalid, undeliverable emails, mostly due to common typos.
- 16. How Can MonitorYour Unknown User Rates? Review Bounce Logs/Reports SenderScore.org Reputation Monitor Return Path Certification
- 17. SenderScore.org Get preferential email deliverywith Yahoo, Microsoft, AOL, Comcast, and more. ● Login/Register ● Enter Your IP ● Scroll to the Bottom
- 18. Reputation Monitor ● ReputationMonitor Tab ● Click on IP Address ● Scroll Down
- 19. Return Path Certification Getpreferential email delivery with Yahoo, Microsoft, AOL, Comcast, and more. ● Certification Tab ● IP Dashboard ● Scroll to the Right
- 21. Email verification isa process that determines whether an email address is real without sending a message.
- 22. Email verification helps determine: ●If an email is valid and worth collecting ● Or if it’s invalid and will result in lost opportunity In Web Forms
- 23. If 7 to15 out of every 100 registrations contain invalid emails, you are losing real opportunity
- 24. Email verification putsthese lost prospects back into the pool of opportunity.
- 25. And the Opportunityis Real Value of a valid email: $2.00 Cost of 100 verifications: $1.00 Opportunity gained: $14 to $30 ROI: 1,300% to 2,900%
- 26. Even senders withgreat reputations get an inbox placement lift with Certification In Email Lists Email verification helps determine: ● Which email addresses should be mailed and which ones should be removed completely
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- 28. Stop Bouncing andStart Converting Real-Time Email Validation can help you: • Clean your subscriber list of invalid emails • Verify email addresses in real-time at point of capture • Reduce your bounce rate and beat the bounce for good • Improve sender reputation and delivery to the inbox Validate your subscriber list to reduce bounce emails, get more emails in the inbox, and increase conversions.
- 29. Next Steps • Learnmore about Real-Time Email Validation • Request a demo at www.returnpath.com/request-a-demo/ • Download the Sender Score Benchmark report • Sign up for our newsletter and blog at www.returnpath.com • Register for a monthly product overview at www.returnpath.com/webinars
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- 31. Thank you forattending! Thank You